This book is designed for upper-level undergraduates and professional master’s students in PR and strategic communication. This book connects research methods to real workplace practice, without getting lost in heavy theory or statistics. Read Jacob Long's full review now: lnkd.in/eRBaT7bU
Posts by Journal of Public Relations Education
Denisse Vásquez-Guevara's new article uses audience personas, ethical DEI representation, and AI-assisted visual tools to help students better create, analyze, and engage audiences in strategic communication, PR, and social media courses. Read the full article: lnkd.in/gEaQU2wa.
The Chuck Lubbers Award honors research that transforms PR teaching and scholarship. Congrats to Stephanie Madden & Kate Guastaferro for winning this year's award for their article, which can be found in Issue 10.2. Read here: lnkd.in/e5ngirjM
Elina Erzikova explores moral entrepreneurship as a framework for blending PR education with activism. Learn how to rethink the classroom and inspire purpose-driven professionals. Read the full article here: journalofpreducation.com/2024/12/31/m... #JPRE #PublicRelations #PREducation
Join the @aejmc.bsky.social PRD Teaching Committee and the Journal of Public Relations Education for a casual brunch during the #AEJMC25 on Saturday, August 9th at 11:30 a.m. PT at Uno Dos Tacos. RSVPs will be honored in the order received. RSVP Here: forms.gle/7jnJdhCrry5i...
The Pamela Bourland-Davis Editorial Excellence Award celebrates a @jpreprd.bsky.social staff member who exemplifies editorial leadership through unmatched commitment, skill, and integrity. This year's recipient is @drmccollough.bsky.social. 👏📚✨ shorturl.at/X1i8G #JPRE #AEJMCPRD #AEJMC
Dr. Bourland-Davis embodied the values of generosity, excellence, and service that define the very best in our field. May we carry her example forward by supporting one another with the same authenticity, humility, and grace that she gave so freely. 🤍 shorturl.at/iLuoF
Jasmine Gray and Jacob Thompson reimagine research methods instruction to bridge academia, ethics, and real-world challenges in their GIFT. 🌎 Their interventions empower students to address social issues while preparing them as ethical, inclusive PR professionals. Learn more: shorturl.at/L0sVa #JPRE
Call for Papers – Special Issue of JPRE!
We are now accepting submissions for a special issue: "Elevating PR: Insights and Trends in Graduate Education."
Manuscript Due Date: Aug. 7, 2025
Anticipated Publication: Jan. 2026
Full call for papers here: journalofpreducation.com/2025/03/26/s...
Building upon the CPRE 2023 standards report, this teaching brief aims to strengthen the ongoing work of embedding DEI in the PR curriculum & share practical implications for the PR industry. Read the full article: shorturl.at/Sz3LW. #AEJMC #AEJMCPRD #PRProfs #JPRE #ActualizingDEI
On Deadline: Managing Media Relations is an essential text for public relations students, professionals, teachers, and scholars who are interested in learning how to conduct effective media relations campaigns.
Read full review - shorturl.at/LINpj
#JPRE #AEJMC #AEJMCPRD #BookReview #MediaRelations
The authors, based on the study's findings, propose a PRSSA leadership strategy that integrates extrinsic motivation in the form of a class credit model that better aligns the PRSSA mission to the evolving needs of students. Read the full article - shorturl.at/6jwQw
With the use of generative AI on the rise, public relations students need to gain skills in applying such tools in writing. This article documents Steve Ryan, MS, APR's experience requiring the use of AI in writing assignments. shorturl.at/Ieik8 #PRWriting #GenerativeAI #JPRE #PREducation #PRProfs