Emotional commitment, not logic, is what gets us on the plane. A stream has to make you feel something lasting. Read more in our full breakdown of this new research doi-org.virtual.anu.edu.au/10.1177/0047...

Also fascinating: it's not your friends nudging your travel choices anymore. It's strangers in comment threads. And the moment a stream feels sponsored? Trust, and desire, vanish instantly.

The same immersive stream that makes you want to book a flight can also kill the urge entirely. Too vivid = curiosity satisfied. No ticket needed. Wild, right?

Ever watched a travel livestream and felt like you'd already been there? New research says that feeling is real - and it's changing how millions of us decide where to travel. 
#TravelTech #Tourism #JournalofTravelResearch #SageJournals #AustralianNationalUniversity