USING AGENTIC AI AND VIBE CODING TO AVOID THE RISK OF PRODUCING NOISE AT SCALE!
Artificial intelligence is no longer a peripheral tool in marketing - it is rapidly becoming an operational core.
Read our full article here: blacksmith.marketing/agentic-ai-a...
#AgenticAI #VibeCoding
STRATEGIC SPRINGTIME PRICE LIST REFRESH FOR EARNSHAWS!
In preparation for the 2026 gardening season, we recently completed another revamp of the Earnshaws Price List!
Read more here: blacksmith.marketing/strategic-sp...
#BlacksmithMarketing #Earnshaws
WE HOPE YOU HAVE A CRACKING EASTER BREAK!
Listen out for our new radio campaign – launching today!
AI IS LOWERING THE COST OF PERSUASION, BUT NOT THE VALUE OF EXPERTISE
Artificial intelligence is doing something remarkable to marketing: it’s quietly lowering the cost of persuasion.
Read more: blacksmith.marketing/ai-is-loweri...
#BlacksmithMarketing #AI #CostOfPersuasion #MarketingExpertise
RECOGNISING THE IMPACT THAT CONSISTENT STRATEGIC CONTENT CAN DELIVER
Our work with Labtex has become one of the top-performing content marketing programmes on the Manufacturing Chemist platform, with some of the strongest profile engagement on the site.
blacksmith.marketing/recognising-...
EXACTLY WHAT WE WERE AFTER – NEW COLLEAGUE BENEFITS HANDBOOK FOR SHEPLEY SPRING!
We were recently asked to develop a comprehensive Colleague Benefits Handbook to support new starters.
Read more: blacksmith.marketing/new-colleagu...
#BlacksmithMarketing #ShepleySpring
TRACKING DOWN A FARM STORY IN GREAT EDSTONE
On Friday, Neil met Joice and Hill Technical Representative, Jordan Bullman, to present James Dowkes with his certificate, awarded for joining the Dekalb White 500 Egg Club.
Read more: blacksmith.marketing/tracking-dow...
#BlacksmithMarketing
BLUESKY AND BICYCLES!
Neil has finally found the self-discipline to restore his cycling to work routine!
“It was such a lovely morning – I couldn’t resist,” he said, “I didn’t get shouted at once and I avoided the plethora of potentially fatal potholes, which I find to be a bonus,” he continued.
MARKETING AND PRODUCT PLACEMENT IN THE WORLD OF SYNTHESISED RELATIONSHIPS
As if the shift from SEO to AEO and the consequential loss of clicks to websites wasn’t shocking enough – here come synthesised relationships.
Read the full article: blacksmith.marketing/marketing-an...
OPTIMISE YOUR WEBSITE FOR AI SEARCHES
Techniques known as generative engine optimisation (GEO) or answer engine optimisation (AEO) seek to ensure that text and information from your website features in the answers provided by generative AI searches.
blacksmith.marketing/optimise-you...
HOLY CRÊPE, IT'S PANCAKE DAY ALREADY!
Yes, it is earlier than last year! Pancake Day takes place on a different Tuesday each year - always 47 days before Easter Sunday.
Here’s an easy recipe to make perfect pancakes, every time: bit.ly/3OHwtub
#PancakeDay
MIND YOUR HEAD 2026 - HOPE, AWARENESS AND SAVING LIVES
Mind Your Head 2026 will focus on education, resilience and compassion. We are pleased to draw attention to this vital campaign.
Read more here: bit.ly/3Zm09lB
#Hope #MentalHealth #MindYourHead #SuicidePrevention
IT’S NATIONAL YORKSHIRE PUDDING DAY
If we can’t celebrate this special day – who can?
There are purists who say “Yorkshires” only go with beef, but we are pretty sure any roast is suitable – as long as there is plenty of gravy!
IT’S HOT AND SPICY FOOD DAY!
What better excuse to knock up your favourite spicy dish or grab an Indian take-away?
Neil is cooking curry for a few friends tonight – based loosely on his favourite inspiration - Rick Stein’s Far Eastern Odyssey!
#HotAndSpicyFoodDay
