I'm building a Notion template for finding your ideal customer profile.

What would you like to see in such a template for it to be valuable to you?

https://buff.ly/3EHvpo4

Includes:
- In-depth ICP one-pager
- complete ICP interview guide
- 30+ deep-dive questions
- automated insights
- and more..

But before I ship it, anything you’d want added?

Let me know 👇

Question: This Valentine’s Day do you love your ICP? 🥰

Maybe you will next year with the ICP Opertator (coming soon)…

Just adding the last bits of magic 🪄

Life is great in a 9-5

Marketing tip: 



Reduce your customer's options. 

Too many options will cause decision paralysis.

A confused customer is not a buying customer.

The internet changed how business works.


Companies no longer sell products, they buy customers.

What customers are you in the market for?

How do you deal with procrastination and the urge for naps?

Probably my weakest 😂

Did you know?



You can win the lottery if you work hard building a business every day for 5 years.

There are thought to be 5 types of intelligence:

1. Kinesthetic (movement)
2. Logical-mathematical
3. Linguistic
4. Interpersonal
5. Intrapersonal
6. Spatial
7. Musical
8. Naturalistic

Which one do you excel at?

It didn’t last long 😂😂😂

I tried the 0400 club. Was pumped for a while.

Then I just started to crash.

Not a game I could win

You know what's unfair?

I am super productive at night.

Why can't I be one of those daytime productive people?

Want to start a side hustle?

Choose one that complements your 9-5.

Force multiply your skills for maximum effect!

Tried building a SaaS, but everyone churned:

When building a business, focus is your greatest weapon.

As Ron Swanson wisely said:
‘Don’t half-arse two things. Whole-arse one thing.’

Put your energy into what truly matters—and watch it thrive.

If your target customers ain’t bitchin’ they ain’t switching.

People don’t change for ‘nice-to-haves’—they change to escape pain.

Make sure your product solves a real, pressing problem. No pain, no gain.

How will people know I’m smart if it's not complicated?

Would your younger self be pleased with what you have achieved?

Will your future self thank you for what you are doing today?

I ask myself these 2 questions every morning.

You should too.

List of 5 vital must-do's for your start-up:

1. Cool company name
2. Design bitchin' logo
3. Print business cards
4. Get a pool table
5. Merch (for sure!)

Just kidding.

1. Build
2. Release
3. Iterate
4. Repeat

I heard 5 income streams 🤷‍♂️. I’ll start with one and then build.

This is it. Even if it’s not suitable, or your offer is better you have to compete with all of this.

Tough sell.

Think you know your biggest SaaS competitor?

Spoiler: It’s probably Excel.

Why? Because it’s familiar, flexible, and always the fallback

Familiarity always wins.

Exactly. Think Steve jobs did the same.

Thanks. And I of course agree. It used to be about ‘safe jobs’. But they don’t exist anymore.

Do I want to play that game? No, I don’t.

This is great. Really building those organisational reps.

I bet this becomes habit soon

Damn. Best go back to bed and reset for tomorrow.

But lay your clothes out for the morning first.

Your brain has a finite number of decisions in it each day.

Waste them on the trivial, and you’ll have nothing left for what truly matters.

That's why I always have the same breakfast!

People don’t buy features—they buy the future those features create.

Shift your focus:
🛑 Stop describing what it does.
✅ Start showing what it changes.