Sustainability strategy in the U.S. isn’t one-size-fits-all.
It’s becoming 2 different playbooks:
🔵 In some states → climate leadership is expected
🔴 In others → ESG can be a liability
And companies are stuck navigating both.
So what’s the move? Stay consistent… or adapt by region?
Posts by Trellis Group
On 4/21, at noon EST, the Arbor Day Foundation presents a @trellisgroup.bsky.social webinar called The Tree Dividend: Turning Sustainability into Brand Trust and Business Impact to help businesses succeed through sustainable practices. Learn more and register here: go.illinois.edu/TrellisWebin...
Track the latest sustainability reports from major companies.
If you work in sustainability, this is the kind of resource you bookmark. No more digging through PDFs one by one.
✔ Compare sustainability reports
✔ Track changing emissions targets
✔ See who’s making progress (+ who isn’t)
Amazon opens up its cloud emissions data ☁️
The new AWS Sustainability console lets users collect and compare customer-specific metrics for their Amazon Web Services account.
✍️ by @greentechlady.bsky.social
Job searching right now feels broken for a lot of people.
But the reality is, it’s just changed.
The people standing out aren’t applying more. They’re showing how they create value.
This is a really solid breakdown of how to adapt 👇
The No. 1 environmental concern? Water pollution.
Water quality concerns outrank climate change, resource depletion and microplastics.
🔗 trellis.net/article/the-...
How Thrive Market is helping 1,000+ brands to decarbonize 🤔
The online retailer wants small businesses to get started on emissions targets — even if they don’t employ a dedicated sustainability professional.
What Allbirds got right ⬇️
AI is quietly introducing a new risk: algorithmic greenwashing
New research shows AI tools trained on corporate sustainability language can default to vague, reassuring answers, overly positive framing & outputs that sound right but lack substance.
Must-read for anyone using AI in sustainability 👇
4 ways to navigate sustainability certifications 🌱
With more than 450 certifications available, it's critical to discern what actually drives impact.
trellis.net/article/4-wa...
Starbucks is distributing climate-resilient coffee trees to help farmers adapt to a changing climate.
More than half of the land used to grow Arabica beans for Starbucks could be unusable by 2050.
Why would they give away something so valuable for free? Because the future of coffee is at risk.
The biggest barrier to more sustainable diets: Affordability $$$
Very few consumers say healthier, more sustainable diets aren't worth it.
Full story: trellis.net/article/the-...
Sustainability’s next generation of leaders is ready, but still need us.
They’re stepping into a field at a precarious but impactful moment and taking cues from how today’s leaders show up.
New from Joel Makower ⬇️
We often assume climate is the main driver of sustainable diets. It’s not.
Health and well-being are leading the shift and that changes everything for how companies should think about food.
More ↓
Regulations to watch in 2026 and beyond 👀
Sustainability teams have long reported being overwhelmed by new rules. A recent surge has made the problem worse.
Hundreds of companies skipped publishing sustainability reports in 2025.
The drop is largely due to small and medium-sized business opting not to publish.
The top skills sustainability consultants need today ⬇️
3 questions one consultancy founder asks to effectively assess candidates.
Why target fulfillment is the wrong measure of corporate climate ambition.
The fight over what counts toward targets misses a bigger question.
AI can surface sustainability news faster than ever. But it can’t read between the lines or connect the dots. That’s the work @greentechlady.bsky.social, Jim Giles & the Trellis editorial team do every day.
Their reporting powers Trellis Briefing. Subscribe to get the next edition: buff.ly/THdKyt7
The next clean energy breakthrough might come from… drilling.
In our latest Climate Pioneers interview, Fervo Energy founder Tim Latimer explains how new drilling technology could unlock geothermal power at scale and why companies like Google are paying attention.
Think your #climatetech startup should be on this list? You've got until March 27 to apply. @trellisgroup.bsky.social
trellis.net/article/clim...
Nearly half of consumers don’t understand the difference between “recyclable” packaging and packaging “made with recycled content.”
But once they do, recycled content becomes one of the most influential sustainability claims at the point of purchase.
7 companies, including Amazon, JPMorgan Chase & Google, are committing up to $100M to reduce methane & other “superpollutants.”
Why it matters: these emissions are responsible for about half of global warming to date.
The new initiative aims to scale high-integrity methane & cooling projects.
📊 1,102 corporate sustainability reports published in 2025.
We compiled them into one resource, organized by industry and month of publication.
For sustainability leaders, it’s a useful reference point for understanding how companies are reporting.
Download the full list.
The latest piece from our very own Deborah McNamara digs into how companies can use their influence to advocate for state level climate policies.
✍️ @debmcnamara.bsky.social
📰 @trellisgroup.bsky.social
🔗 trellis.net/article/desp...
🎶 What if the biggest sustainability lever isn’t just cutting carbon, but activating culture?
Check out this eye-opening read on how the music industry’s cultural reach could be one of the most powerful channels for climate action yet.
6 themes shaping corporate sustainability in 2026: Takeaways from GreenBiz 26.
From ROI and governance to AI and water, here's a LinkedIn-powered review of the themes conference attendees say will define corporate sustainability in 2026.
Sustainability leaders: stop trying to make yourselves obsolete.
Disney’s sustainability chief pushed back on the idea that CSOs should “talk themselves out of a job” as sustainability gets embedded across business functions.
Technical expertise and centralized strategy still matter.
Selfie holding my GreenBiz attendee badge.
Sign sitting on a table that reads "we are pleased to partner with greener by default to provide a delicious and creative plant-forward menu for this event"
Two little chocolate cakes
The sunset behind the mountains. Photo taken out of the car window
I spent three days this week at GreenBiz26, helping with my friend Jason's photo booth. We saw 433 clients in all! It was an amazing experience! The people were great. The food was delicious. The work was fun.
#GreenBiz26 #HeadshotPhotography #ConventionPhotoBooth
From Matt Dwyer, VP Global Product Footprint, @patagonia.com:
Goals - according to me - have to pass this three part test:
1. Be aspirational
2. Be inspirational
3. Lean towards an outcome that we care about
Watch this #GreenBiz26 keynote for free here: buff.ly/gNvXIAx