So, a party born from a factional split has now fractured further, with one of its factions breaking away to form a new party! 🤦

Is it just me or is Trump now claiming that he has won the war, is currently winning the war, wants other countries to help win the war and also that he doesn’t need any help to win the war, all to to take out a nuclear programme that he claimed to have destroyed at some point last year?

The narrative some people will have you believe is that AI will make marketing so efficient that brands will stop spending. BUT… history, economics, and common sense tell a different story.

I think AI will grow marketing budgets. Here’s why:

hellostarling.com/news-views/a...

He didn’t help himself when he told marketers who disagreed with his approach to “go f**k themselves”.

Not another work email with exclamation marks! It turns out there is less to worry about than you might think

I am not ashamed to say it, I am a heavy user of exclamation marks!

on.ft.com/4o1LsPc Not another work email with exclamation marks!

I have worked in this industry for a long time and if there’s one thing I’ve learnt when it comes to advertising, it’s that simplicity is almost always the most powerful creative tool there is.

Ads need to:

💡 Be clear. Don’t let your message get misunderstood.

👋 Be in the places that matter.

👫 Be human. Talk in a way that people know and would use themselves.

For me, these ads are a good lesson for everyone working in the comms and advertising industries (some might say more so for those working in public sector comms).

The environment for these ads is also great too. They’re in a place that matters, right where decisions are being made. It will make some people think.

A beer may that promotes sensible decisions around drink driving

I really do believe that the most effective messages are the simplest.

I spotted these beer mats in a pub last night and love how clear, direct and unmissable they are. No jargon or complicated stats, just a big old reminder that even ‘a little’ can carry big consequences.

Well done, Ben! 👏🏻 Exciting times! Good luck in the new role!

This looks great, James! I hope you have the best time there. Good luck with the show! 🍀

Really excited to see this, James! Well done 👏🏻

The #northernlights in Cardiff last night were beautiful 🤩

Christmas baking trial run 🍰

A photo of my Christmas tree in my living room with a fireplace

Christmas has arrived 🎄