Just a reminder that what consumers say they'll do and their actual behaviour doesn't always match.

"When an AI chatbot recommends a different brand, nearly half of active users say they'll try it."

Now, will *advertising* in the AI Chatbots will be seen as a recommendation? 🤔

(Source: EMARKETER, Chart of the Day)

The remarketing memo nobody sent:

Your audience lists are no longer targeting.

They’re signals training Google’s AI.

That means many “remarketing” campaigns are actually expanded prospecting by default.

If you haven’t checked your settings, this matters 👇
bit.ly/4sF8ddt

Campaigns are easier to launch, but harder to challenge. AI handles execution, but who is questioning the decisions behind your spend? ❓❓❓

I break down in-house vs hybrid teams and what drives accountability. Read it here on @sejournal.bsky.social -- www.searchenginejournal.com/building-an-...

Explore the benefits of having an in-house PPC team. Learn how human judgment enhances automated ad strategies. via @lisarockssem.bsky.social

Thank you, you are so supportive! 💛

Graphic showing Lisa Raehsler ranked #18 in the 2026 Top 50 Most Influential PPC Experts list with headshot and Big Click Co.

Excited to be named one of Top 50 Most Influential PPC Experts globally, coming in at #18.✨

Grateful to be recognized alongside people pushing for better and more ethical PPC advertising.

Full list: www.ppcsurvey.com/top-50-most-...

PPC industry report: www.ppcsurvey.com/the-state-of...

Most advertisers are using AI recommendations AS IS. 🤯 Why would a machine understand your business better than you?

Use AI for ideas, not final ads. Review + refine based on your goals and customers.

Full conversation with Lorraine Ball on her pod, More Than a Few Words:

bit.ly/4aFxrCN

Book cover of AI Everywhere: How Women Are Changing The World With Artificial Intelligence, a collaborative book from She Writes AI and currently a #1 Hot New Release in Social Aspects of the Internet on Amazon.

Excited to be contrib author in AI Everywhere!
ebook 👉 Mar 8
Preorder now only $0.99!

@lovephilosophy.substack.com, @biz4nerds.bsky.social, @cassandraconnects.bsky.social, @eaglesimbeye.bsky.social, @katrinawatson.com, @lilyspacebsky.bsky.social, @whitneywhealdon.substack.com, @karensmiley.com

Screenshot of a Search Engine Journal article titled “The 10 Best PPC Ad Networks.” The article compares major advertising platforms including Google, Microsoft, Meta, LinkedIn, Amazon, TikTok, Reddit, Pinterest, X, and Apple Search Ads, focusing on reach, audience demographics, ad formats, and AI-driven performance features.

The 10 Best PPC Ad Networks 🔥

But “best” depends on what aligns with your goal?

Reach? Conversions?

In my @sejournal.bsky.social article I break down Google, Microsoft, Meta, LinkedIn, Amazon, TikTok & more. Plus how each platform’s machine learning impacts performance.
👉 bit.ly/3ZUfoT5

Marketer reviewing analytics and AI-generated recommendations on a desktop screen, symbolizing trust and performance in digital advertising.

AI ads are here! 🥳

From Super Bowl warnings to OpenAI confirming ads in ChatGPT, we’ve entered the trust era of AI advertising.

Search taught us this: when trust drops, performance drops.

Here’s what advertisers should really be watching 👇

bit.ly/4aWbrCr

Excited about this article because its a great place to get the basics and learn about the current platform options. I honestly sometimes refer back to it myself to spark creative ideas on what to do next 😂

Ad automation creates “same same” marketing.

Same visuals. Same hooks. Same structure.

AI can create ads fast, but the speed doesn’t create differentiation.

Listen to the full conversation with I had with Lorraine Ball on her pod, More Than a Few
Words:
bit.ly/4aFxrCN

AI does not think in channels.
It thinks in signals.

Most PPC budgets are still split by platform, even though AI optimizes around buyer intent.

My new article on @sejournal.bsky.social is live breaking down a signal-based budget model built around intent, discovery, and trust.
bit.ly/4qsamIf

The Hidden Cost of Scaling PPC With AI The hidden cost of scaling PPC with AI isn’t failure. It’s the slow loss of judgment, weaker signals, and ads that all start to look the same.

open.substack.com/pub/thepaidm...

AI can scale PPC fast.

But it can quietly erode judgment, signal quality, and differentiation.

The real cost doesn’t show up as failure. It shows up as slow decay.

Illustration representing ads appearing inside AI-powered search experiences, highlighting how artificial intelligence is changing digital advertising visibility and placement. by Lisa Raehsler

AI search is changing everything about paid visibility.
ChatGPT, Google AI Mode, and Copilot are all testing ad placements inside the answers themselves.

Ads signal strength and conversational intent are the new battlegrounds.😳

New breakdown here ⬇️

bit.ly/3MDI1Ao

Remarketing Strategies with Automated Nurturing Sequences in Google Ads - PPC Hero Automated nurturing sequences are multi-step strategies that guide customers through their buying journey by serving ads that evolve, based on engagement.

Most advertisers push conversions. Savvy ones nurture them!

Cyber Monday gets clicks, but Q4 is noisy. Remarketing + nurturing sequences keep conversions moving.

My @ppchero.com Hero sequence:
1. Capture
2. Add value
3. Auto-update
4. YouTube/PMAX
5. Re-engage

Full article: bit.ly/3MwJ98N

banner that says I made the top 100 most influential ppc experts and vote on the ppcsurvey.com

The State of PPC survey is live. If my work in AI driven PPC and Google Ads has helped you this year, I would be grateful 🙏 for your vote. It takes less < 10 min and offers early access to the industry report, prizes 🎁 and a tree 🌳planted for each response.
www.ppcsurvey.com

Search behavior isn’t what it used to be.
People talk to Google now. They ask questions, not keywords.

This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant.

Read it here → bit.ly/3JPGQgh

I just dropped a new post for The Paid Media Mix breaking down 3 frameworks I use to make AI work smarter in Google Ads.

Includes real prompts, client results, and takeaways from Hero Conf.

bit.ly/3L0qJwM

Let’s stop wasting budget and start scaling what works.

👉 next-level sessions at @heroconf.com this week focused on ROI and performance 🔥
@ppchero.com

👉 don't miss the sessions featured in this post! 🔥

San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media - PPC Hero This is the second in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most

San Diego Sessions: #2.

@lisarockssem.bsky.social continues the rundown of must-catch talks coming to Hero Conf San Diego next month.

In this one she looks at the upcoming presentations on performance, and how we should best understand it in 2025.

www.ppchero.com/san-diego-se...

Eye-opening conversation with Crissy Connor on The Visibility Impact Podcast about why running paid media solo can waste budget and deliver poor results. #ppc
bit.ly/45xlRG1

Search Engine Journal article screenshot showing ‘Mid-Funnel Prospects: AI PPC Strategies for Business Growth’ by Lisa Raehsler. Covers AI-driven audience segmentation, dynamic creative testing, and remarketing strategies for Google Ads

Mid-funnel is where paid media wins or stalls.

Many campaigns go quiet as buyers are starting to compare.
In SEJ, I break down 3 AI-powered ways to build mid-funnel traction:
✅ Predictive segmentation
✅ Consideration-focused creative
✅ Smart remarketing

Full article: buff.ly/tmjV1hF

The only magic button that really works is the Max A/C in my car 🥵

Been thinking about writing this for a long time because many advertisers treat social video and PPC video the same.
They are not!
Different platforms, intents, and formats require different creative strategies.
I break it down in my latest on @sejournal.bsky.social 👇

How I Save 13 Hours a Week Using AI in Paid Media AI gave me the tools to power up my best ideas

Time is a rare earth element ⤳ scarce, valuable, and hard to access.

I used AI to build systems that gave me back 13 hours a week.

Here’s what I unlocked for my work and creativity:

I shared the breakdown here in my Substack newsletter👇👇

bit.ly/3FQUzla

Red carpet scene with people in the background, symbolizing a special event or spotlight moment used to highlight the theme of promoting events with paid ads

Fabulous Friday Reads ⭐️
Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item.

I share how to make them count in an article for @sejournal.bsky.social‬
“How To Use Paid Search & Social Ads For Promoting Events”
Red carpet optional.
👉 bit.ly/4jYmaPe