Read the full manifesto at digitalfluency.guide/ai-mani... #DigitalFluency #AIFluency #IABConecta2025

I’m partnering with IAB’s committees to advance the conversation and empower brands, agencies, and advertisers to harness AI for real, lasting value—tuned to local markets and built on trust.

I’m proud to announce that IAB will adopt this manifesto under a Creative Commons license—just as you can—to drive real change across our industry.

These decision principles help us generate local AI value, iterate toward exponential impact, measure what truly counts (creativity, trust, engagement, resilience), and design inclusive, sustainable systems.

• 🎨 Voice over volume – creativity and authenticity matter more than mass-produced content

• 🧠 Talent over technology – investing in AI fluency and critical thinking before buying more tools
• 🤝 Ethics over economics – establishing fair, transparent AI before chasing short-term savings

We’ve distilled decades of human–machine insight into four competing priorities that balance bold innovation with deep responsibility:

• ⚙️ Augmentation over automation – pairing human judgment with machine speed rather than replacing people

We’re entering the AI era—and today at #IABConecta2025 in Mexico City I’m unveiling our core #AIManifesto to guide us through both its promise and its peril.