Advertising creatives, if you are excited about your concepts, then present it like you love it.

Stop presenting like you are a strategist or account service or media person! No offense to those, but we expect them to be boring.

We don't do creative - we are creative.

If you cannot be bothered to put some thought into your presentation, why should anyone be bothered to pay attention.

Boring presentations from people who claim they're just as creative as the creatives always makes me go "hmmm."

Creative people should not present boring crap.

Your insights, data, plans, and strategies can be emails if you're not going to make them interesting.

Say more by saying less more interestingly.

Learn to present like you're selling because you are!

If there's a doc to read, and your presentation is boring - I'm checked out.

If you are not engaging or entertaining, I ain't paying attention.

No copulating apology.

My time and attention are worth you putting in an effort to get and hold it.

I am talking more than advertising. This is double for your meetings or presentations.

Earn my attention.

"The client will never buy it" shouldn't be the fear but the challenge.

"We've never done anything like this" is all the more reason to do it.

If not one concept makes someone uncomfortable, then everyone is too comfortable.

Thinking is working.

It simply doesn't look like work.

Think about it. What does you 'thinking' look like?

Now, imagine that your job is to think about other people's business, product and/or service.

What would you thinking (working) look like?

We need to think about this.

Things you cannot make up about working in advertising back in the day: The level of humor and wit was dangerous. "We are all just whores, selling out our art and talent for dollars," proc... Things you cannot make up about working in advertising back in the day: The level of humor and wit was dangerous. "We are all just whores, selling out our art and talent for dollars," proclaimed a d...

Having the freedom to go too far is rare, and it can't ever happen in a place that takes itself too serious.

www.linkedin.com/feed/update/...

“You deserve a break today… at McDonald’s!” being sung loudly by the kitchen staff hits a little differently when you are waiting for your takeout order in a restaurant that isn’t McDonald’s!!😂🤣

No one talks about upping our creative game.

We talk incessantly about doing things faster and easier. Neither of which increases the quality of work.

I'm not saying we don't need some processes. I'm saying we should ask why we're dong what we do.

We don't want that answer.

"No one said the volume of work produced is more important than the quality of work produced," you counter.

No one said it.

They just invested in things to increase the output of work, while not once addressing improving quality.

Look around, we talk about doing more, easily.

The reason I am not happy about productivity tools and processes is because they tend to be about doing more work, not doing better work.

A copulating huge difference.

We have devalued our product by insisting that volume is more important than quality.

Also, I've worked with very few creatives who have ever missed a deadline. It simply did not happen when I was coming up in advertising.

Missing deadlines was never an option.

Riddle me this, Batman, who decided we needed all these productivity tools?

I honestly do not remember any creative I've ever worked with saying, "you know what would help me do my job better - more processes, meetings and check-ins."

Not a one.

So, who felt that we were working so inefficiently that we needed more processes?

It sure wasn't creatives.

I am about to cut it for a taste. I don't think I made the glaze thick enough.

Trying a lemon blueberry cake recipe a friend sent me.

Waiting to apply the glaze.

The anticipation is too much. The whole house smells of lemons and blueberries!

Wow. That few? Not that I disagree, but I think some people will suffer from withdrawal.😂

Never trust a creative who is current on their timesheets.

Creative leadership should limit the number of meetings that their teams attend weekly.

I was ranting at @signaltheory.bsky.social, and this came out of my mouth. Even a blind squirrel finds a nut.

The more I think on it, the more I love the idea of limiting access.

Let them work.

a bald man with a beard says well then ... ALT: a bald man with a beard says well then ...

I give up, you win.

Let's require all creatives to place all their work in editable, shared documents because everyone is creative.

Since we are doing this, I need all other departments to do the same - all briefs, budgets, strategies, and so on need to be shared and editable.

Exactly.

"I don't write headlines," I can hear some saying.

You write subject lines for emails and texts.

You write social media posts.

All of those opening lines should be considered headlines. They function like headlines - they try to stop people and invite them in.

Copywriting tip:

The headline is actually the first line of copy. The rest of the body copy should flow from it in some form. And try to reward the reader at the end of the copy with a stinger.

A call to action is not a stinger.

"Loyalty one way is stupid," - Anthony Nedd

Drink in America | Coca-Cola’s America250 Anthem Film YouTube video by Coca-Cola

Please read the description of this video, and then listen to the song. I see what you did Coke.

www.youtube.com/watch?v=l2mD...

Drink in America | Coca-Cola’s America250 Anthem Film YouTube video by Coca-Cola

This is a masterclass in how to make a statement without stirring the pot.

It may not be strong enough for some, but really listen to the words. The use of 'America' instead of 'world' shows an understanding that we have to learn this first.

www.youtube.com/watch?v=l2mD...

My superpower is being the dumbest person in the room, and not caring that I am.

Our job as advertising creatives is not to chase perfection or efficiency. Our job is to chase the soul or humanity so that our work can connect with people.

It is so copulating sad how we dismiss our humanity for tech and processes - how we undervalue being human.