Interview with Remco Nieuwenhuizen of WPoptic - SaaSPirate Interview with Remco Nieuwenhuizen of WPoptic, a tool that reveals what WordPress sites use by detecting their plugins and themes instantly.

My interview is with SaaSPirate is online, thanks for sharing my story to the world:

saaspirate.com/interviews/r...

A big celebration today.

Almost 1 year since the first version of WOoptic we hit the milestone of 1000 users.

I’m very proud that this tool is growing without any big forms of marketing. It means that people find it usesfull, and like using it.

Let’s go to the 2000 users💪🏻.

Post Status Happiness Hour YouTube video by Post Status

Yesterday, I had the privilege to sit down with Michelle Frechette on the Post Status podcast.

We talked about WPoptic, my biggest lessons so far, and what’s coming in the near future.

Thanks for having me on the show. It was fun!

www.youtube.com/live/1u88bIx...

Yesterday, I had the privilege to sit down with Michelle Frechette on the Post Status podcast.

We talked about WPoptic, my biggest lessons so far, and what’s coming in the near future.

Thanks for having me on the show. It was fun!

lnkd.in/eqqzQK-P

I just found out that my podcast with Gautam Khorana from Seahawk is already been watched over 1200 times.

That’s incredible! Thanks again for inviting me.

If anyone is interested in my story. I’m open to more conversations.

Remco Nieuwenhuizen on WP Optic: Powering Up WordPress Design | E14 YouTube video by Seahawk Media

www.youtube.com/watch?v=bJCP...

I’m proud to see my name among those who build WPBakery and Beaver Builder.

Last week, I was invited by Gautam Khorana to join the WP Legends Podcast.

We discussed how I started WPSupporters, and of course WPoptic.

It was fun, and thanks for the invite, Gautam. Link in the comments.

Remco Nieuwenhuizen Founder of WPoptic Sharing His Story Remco Nieuwenhuizen Founder of WPoptic shares insights into his life and offers valuable business advice.

wpfounders.com/wordpress-th...

I had the honor of doing an interview with WPfounders!

In it, I shared a bit about my background, my goals with WPoptic and WPsupporters, and how I see the future of WordPress.

I think it turned out to be a fun read, giving some nice insights and thoughts around my new project.

The link is below

Why is no one talking about this?

I use Buffer to schedule my social media posts.

Below you can see the view counts.

The reach is just really really low.

This post is published directly. I’m wondering if this reach will be better.

Is anyone else using scheduling tools?

When I just started WPoptic, I trusted the wrong people.

They delivered 50% of what was promised and left me hanging.

But then I found the right guy for this project. And what a big difference that is.

Finding people who care and have the same feeling for a project is key in the early stages.

The hardest part of running a startup is getting traction.

We currently have over 650 users of our FREE Chrome and Edge extension.

We know we are already better than our competition in the WordPress niche. But still, you need a way to find people to trust you.

How do you try to take off?

Last year, when I was redesigning WPoptic I was looking for a great colour scheme to use on the new site.

Then I found huemint.com, It is a great tool to get a lot of colour suggestions in a short amount of time.

We found the right colours that match our feelings. Vibrant, fresh and eye-catching

Does anyone have a good example of a SAAS business that has used TikTok for growth?

We are investigating what format we could use for our videos. And we are looking for good examples.

Suggestions are really appreciated.

The first image was the first working concept of WPoptic.

The 2nd image, WPoptic detects over 20.000 WordPress plugins.

It’s amazing what you can do with the help of a good team.

It’s been about 1 year ago when I started working on WPoptic.

Right now, 1 year later, we are almost at that point in time when it’s close to perfection.

Could we have done it faster? Sure..
Could we have done it leaner? Yes…

But sometimes you just want to share it when you are 100% happy

This week, we have planned to relaunch our website for WPoptic.

What will be different?

1: New design
2: Added plugin detection through a URL
3: Plugin analytics according to our database

And a lot more to come. Keep an eye on our website to check it out when it is relaunced.

For the AI specialists here…

Is there a possibility that AI could generate videos of WPoptic in use? With an automated planning/publishing on TikTok YT Shorts, etc?

WPoptic is a Chrome extension which detects WordPress plugins so the workflow would be…

1: Visit a WordPress site
2: Open WPoptic

I hate AI content creation for social media…

Yes… I tried it.
Yes, I wrote a custom prompt with a unique approach.

But the reality is….

zero traction, low impressions and almost zero to no engagement.

I don’t like writing my own content.

But people can detect an AI post from miles away.

Since the beginning of WPoptic, I have kept a small journal of all the steps I take.

I also wrote down how much I have already invested in this.

How much would u guess?

My goal is to break even by the end of this year without going bankrupt haha.

WPoptic is just one of the things I work on.

This week, we delivered 2 websites to happy clients.

Plus, handled over 50 support tickets for our WordPress maintenance clients.

So even on a Saturday, I put some hours into WPoptic.

What are you working on in the weekend?

What type of promotion worked for your startup?

Right now, we are publishing shorts on TikTok, YouTube, Instagram and Snapchat showing WPoptic in action. Which gets us between 500 and 1000+ views a post.

And with the new website, we will share a lot of data based on our database.

Any tips?

This week, we are working on our plugin insight pages.

The design has been made. But we need to make it work with live results from our database.

We are close to relaunching our website with many new functions when this is finished.

I’m super excited to show you the site soon…

This week, I learned that you need to be in control of every aspect of a startup in these early phases.

I wear many hats. Designer, developer, researcher, planner, communicator, creator, etc.

It’s not yet time to outsource work that needs to be done.

First, we need a solid basis.

Update about the usage of WPoptic.

Last time I did this, I told you that over 10.000 websites in total were scanned by WPoptic.

Fast forward to today. WPoptic is now used on approximately 10,000 websites a day!!!

That’s just insane! Thank you, everyone, for your support.

We've just started.

We’re already pushing WPoptic on social media.

Posts, videos, community drops — all the usual moves.

But honestly?
We’re still figuring it out.

It’s an experiment.
And if you’ve cracked the code for reaching developers, plugin creators, or WP agencies…

I’d love your best tip in the comments.

Sometimes the best thing you can build…
is nothing new.

I’m pausing feature development on WPoptic.

Because now it’s about marketing.
Spreading the word.
Getting feedback.
Starting conversations with people who actually use the product.

That’s how you stop building in a vacuum.

Building WPoptic has taught me something counterintuitive:

The hardest part isn’t detection.
It’s presentation.

Detecting 20,000+ plugins? Done.
Showing that data in a way people understand? That’s the real challenge.

It’s not a tech problem anymore.
It’s a storytelling one.

You know that feeling right before the traffic hits?

That’s where I am with WPoptic.

The system is up.
Plugin data is loading.
The frontend is almost ready.

Now I’m waiting — and hoping — for one thing:
A wave of curious users exploring what we’ve built.

No ad budget. No team.
Just organic reach

Feedback doesn’t need to be fancy.
It needs to be timely.

On WPoptic’s plugin pages, I’m showing a simple popup.

One question:
“What else would you like to see here?”

That’s it.

No forms. No funnels.
Just a moment of context-aware feedback.

Sometimes, simple design = better data.