Good Signage Is Good Branding | Studio Locale Discover how signage shapes brand experience, placemaking, and accessibility—design that speaks softly but says everything.

Signage: the rare design that works best when you forget it exists. (But someone still had to obsess over the kerning.)
#design #signage #branding #wayfinding

Studio Locale turns a bus shelter into a pop of joy Studio Locale reimagines branding with a colourful takeover of a local bus shelter—bringing art, joy, and emotional connection to public space.

Studio Locale turns a bus shelter into a pop of joy

Fighting sameness Think you have what it takes to put out original advertising and marketing campaigns? It's not for everyone. Trying something different can be risky. Wondering off the path of what others are doing could land really great, or could stand out in a way you'd rather forget. Building a marketing campaign that's different from others in your space, when done smartly, has its rewards with a great payout.

Fighting sameness

Think you have what it takes to put out original advertising and marketing campaigns? It's not for everyone. Trying something different can be risky. Wondering off the path of what others are doing could land really great, or could stand out in a way you'd rather forget. Building…

The Importance of Printed Media in the Digital World In today’s digital age, it may seem like printed media is becoming obsolete. With the prevalence of smartphones, tablets, and laptops, many people believe print is a thing of the past. However, despite the rise of digital platforms, printed materials continue to play a significant and valuable role.The Tangibility Factor One key reason print endures is its tactile nature. In a world overwhelmed by screens, the experience of holding a book or flipping through a magazine is unique.

The Importance of Printed Media in the Digital World

In today’s digital age, it may seem like printed media is becoming obsolete. With the prevalence of smartphones, tablets, and laptops, many people believe print is a thing of the past. However, despite the rise of digital platforms, printed…

In the 90s print was labelled dead as things were changing. Print still has it's place here in 2025. Plus we still love the smell of a freshly delivered box of printed items. Now that is something you can't get digitally 😁

#PrintIsNotDead #PrintDesign #PrintVsDigital #DigitalMarketing #PrintMedia

Tariff-ic marking tactics from Studio Locale: Unsure how to best promote your Canadian company to new Canadian and EU customers? See our three Ps to get started.

Tariff-ic marking tactics from Studio Locale: Promote your Canadian products across different media platforms. Promote: If you’re in the midst of expanding your business clientele to include more Canadian customers, you’re probably not alone. How do you promote your products or services to be found by folks looking for new alternatives.

Tariff-ic marking tactics from Studio Locale: Target ads to be discovered by new Canadian and EU clients. Position: You, like many other Canadian companies, are looking to source new Canadian customers. If there are others in your space, how do you position yourself as the best new alternative?

Tariff-ic marking tactics from Studio Locale: Prepare your website for new markets Prepare: Revisiting your target market strategy is likely a top priority right now. If you are looking to expand your target market to be less dependent on a few large clients or geographic areas, your website may need some updates.

Yep ... Yo-yoing was fun back in grade six ... not so much right now. Here is a summary of our last few posts on how to best promote, position, and prepare your Canadian company for new markets.

A few snippets to get adjusted to our twilight zone reality. 🙃
#marketing #canada #tarrifs #elbows-up

‘What’s your story and how are you telling it?’ – Phil’s talk at the CFFB Phil recently had the opportunity to do a presentation at The Centre for Family Business, where he spoke about what makes a good business story and why it can be a huge asset for your brand. Here are some of the key take-aways!A good business story can be a huge asset to your brand.  It can position you well against your competitors.

Phil recently spoke at The Centre for Family Business about what makes a good brand story and why it can be a huge asset for your business.

Here are some of the key take-aways!

Studio Locale’s Robin Mondor Discusses the ‘Open’ Program on the Mike Farwell Show Robin joined Mike on the Mike Farwell Show to discuss our “open" program, which offers local nonprofits a week of pro bono design, marketing, and development support. We're thankful for the chance to highlight our commitment to giving back and helping organizations overcome challenges. Thanks, Mike, for the opportunity!M: In studio guests are some of my favourite guests, and somebody that I have communicated with many times over the years is finally in studio sitting across from me, Robin Mondor, the owner at Studio Locale.

Hear Robin Mondor talk about our ‘Open’ giveback program on the Mike Farwell Show

Yo-yoing like it’s a pro sport - because this ride’s been wild lately! #markets #YoyoTariffs #StudioLocale