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Posts by Discourse, Context and Media Journal

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📢New article published!!
🟦Siti Nurnadilla Mohamad Jamil analyses how threat is mediated on TikTok.
🟦The study focuses on 60 public videos about the elections in Malaysia.
🟦Results show how anxieties are reworked thus enacting political force.
🔗 www.sciencedirect.com/science/arti...

5 days ago 0 0 0 0
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📢New article published!!
🟦K. Pilyarchuk & E.M. Graf explore how tradwife identity is performed.
🟦They analysed 60 Instagram Reels posted on 11 accounts.
🟦They found 3 types of Reels, 9 dominant themes & 3 major repertoires.
🔗 www.sciencedirect.com/science/arti...

2 weeks ago 1 1 0 0
Discourse, Context & Media | Vol 70, April 2026 | ScienceDirect.com by Elsevier Read the latest articles of Discourse, Context & Media at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature

1️⃣3️⃣C. Liao & Z. Luo study the “tap-tap” function on Chinese WeChat
1️⃣4️⃣ And C. Schneider Ward et al. write the Introduction to the #SI on Dementia

Do not miss these great 14 articles here!!
🔽🔽
🔗 www.sciencedirect.com/journal/disc...

3 weeks ago 1 0 0 0

1️⃣0️⃣Y. Li & W. Ren explore the construction of intimacy in ASMR videos
1️⃣1️⃣Kateryna Pilyarchuk & Eva-Maria Graf study how tradwife identity is performed on Instagram Reels
1️⃣2️⃣P. Wang examine two trending Weibo hashtags on menstruation

3 weeks ago 1 0 1 0

7️⃣ J. Ondimu et al. examine text-visual intermodal relations in hashtag activism tweets
8️⃣ H. Yu & Y. Liu study how voices are used in BBC history documentaries
9️⃣ K. Li et al. do a multimodal genre analysis of academic knowledge services

3 weeks ago 1 0 1 0

3️⃣ @shayuze.bsky.social & @gavinbrookes.bsky.social analyse multimodal irony on X comments
4️⃣ Y. Guo & Y. Luo explore creativity & playful language in online comments.
5️⃣ Basma Salem et al. study livestreaming in health campaigns.
6️⃣Ran Yi analyses multimodal affordances in diplomatic narratives

3 weeks ago 1 0 1 0
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🥁New issue published!!
🤓Interested on #MediatedDiscourse? Here are the contents!
1️⃣ Zhuyuan Han et al. look at the construction of the "ideal scholar-self" in academic vlogs.
2️⃣ Elisabetta Adami studies the construction of an influencer's identity throughout time.

3 weeks ago 3 5 1 0

In commemoration of #InternationalWomenDay we are featuring some articles:
🟪S. van der Meij & @janadeclercq.bsky.social explore how women in fertility treatment construct their identites on Instagram.
🟣Remember! It's open access for 12 months!
🔗 www.sciencedirect.com/science/arti...

1 month ago 0 1 0 0
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Here is our next article in commemoration of #InternationalWomensDay:
🟪 L. Li / X. Wu studies meaning resources & levels of resistance in the construction of identities by male beauty influencers on Bilibili.
🟣Remember! #openacces for 12 months!
🔗 www.sciencedirect.com/science/arti...

1 month ago 0 0 0 0

Here is our first article in commemoration of #InternationalWomensDay:
🟪 M.G. Sindoni combines multimodal #CDA with feminist philosophy to analyse the discourse ideologies hidden in gendering AI voice assistants.
🟣Remember, #openacces for 12 months!
bit.ly/41gfGFy

1 month ago 2 0 0 0
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📢📢To commemorate #InternationalWomensDay, at #DCM_Journal we have selected some articles published by female authors in the last two years.

These will be #openaccess for 12 months!

We will be saying more soon, but in the meantime...

🔽Here is our selection. Do not miss them!

1 month ago 1 0 0 3
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📢New article published!
🟦Yadong Guo & Yushu Luo explore creativity & playful language in online comments.
🟦They propose the concept "invented voices" for studying 247 comments on RedNote.
🟦 Types, realizations & functions of voices are identified.
🔗 www.sciencedirect.com/science/arti...

1 month ago 1 0 0 0

📢New article out!
🟦 @shayuze.bsky.social & @gavinbrookes.bsky.social study user's stance and multimodal irony.
🟦They analyse comments on X to the UK's NHS Covid-19 policy posts.
🟦They prove the mediating role of affordances & offer a replicable method.
🔗 www.sciencedirect.com/science/arti...

2 months ago 8 2 0 0
Discourse, Context & Media | Vol 69, February 2026 | ScienceDirect.com by Elsevier Read the latest articles of Discourse, Context & Media at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature

3️⃣ Noam Gal explores misinterpretations in social interaction by analysing ironic humour.

4️⃣ Jungyoon Koh & Anna De Final study online retellings on YouTube of viral TikTok stories.

It is a short but very interesting issue!

🔗 www.sciencedirect.com/journal/disc...

2 months ago 0 0 0 0
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🥁New issue published!!

🤓Are you interested in #MediatedDiscourse? Here are the contents!

1️⃣ Jingtian Sydney Wang & Debing Feng look at policywashing strategies on corporate discourse.

2️⃣ Daniel Ungureanu studies the relation between aesthetics & altgorithms in AI-generated memes.

2 months ago 0 0 1 0
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Policywashing: Recontextualizing the “Craftsmanship Spirit” policy in corporate Weibo discourse While existing research has extensively explored corporate communications on social media, limited attention has been paid to how Chinese corporations…

📢New article published!
🟦Jingtian Sydney Wang & @DebingF
study corporations' recontextualization of state discourse.
🟦They analysed Weiboo posts on "craftsmanship spirit"
🟦They identified 4 discursive frames which result in corporate's policywashing
🔗 www.sciencedirect.com/science/arti...

2 months ago 1 0 0 0
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📢New publication on #AI!

🟦Daniel Ungureanu studies how AI-generated memes negotiate visibility & illegibility.
🟦Data relates to Italian Bainrot & is taken from Instagram.
🟦The analysis proves that overload opacity is a useful explanatory concept.

🔗 www.sciencedirect.com/science/arti...

3 months ago 1 0 0 0
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‘And they say Leftists have no sense of humour’: Sanctioning interpretive failures as discursive gatekeeping on social media Misinterpretations are an integral part of social interaction. They participate in the meaning-making process of the interaction, but also play a wide…

📢New article published!
🟦Noam Gal studies the misinterpretation of ironic utterances on social media.
🟦2 dimensions are studied: participant structure + content explicitness.
🟦Both dimensions interact in the demarcation of group boundaries.

🔗 www.sciencedirect.com/science/arti...

3 months ago 0 0 0 0
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📚Looking for something to read in the new year?

🤓Interested in #MediatedDiscourse?

Here are some recommedations on how #emoji mediate digital communication!

🧵⏬⏬

3 months ago 0 1 1 0
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Jenia Yudytska studies how affordances (incl. emoji) vary across platforms.
🟦Data comes from sets of posts on Twitter & Discord.
🔷Quantitative differences relate to use of 📱or🖥️.
🔵Other contextual factors also influence use of affordances.

🔗 www.sciencedirect.com/science/arti...

3 months ago 0 0 0 0
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Cecilia Lazzeretti explores how emoji shape museums' communication with their audiences.
🟦Data comes from the FB & Insta accounts of 17 museums.
🔷Analysis draws on a coding rubric looking at 4 categories of meaning.
🔵Intermodal semiosis plays a role.

🔗 www.sciencedirect.com/science/arti...

3 months ago 1 0 1 0
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Dalal Altayari, Kaixi Yuan & @michelezappavigna.bsky.social explore how emoji contribute to interpersonal alignment.
🟦Data derives from a collection of conversations between humans & chatboxes.
🔵Emoji modulate attitude through textual patterning.

🔗 www.sciencedirect.com/science/arti...

3 months ago 1 0 1 0

📚Looking for something to read in the new year?

🤓Interested in #MediatedDiscourse?

Here are some recommedations on how #emoji mediate digital communication!

🧵⏬⏬

3 months ago 0 1 1 0
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💻In what is becoming a tradition, the #DCM team took our annual photo at our last meeting in 2025.
🎄So happy festive season to all our readers!
📘And stay tuned, we'll be back in 2026 with more recommedations on #MediatedDiscourse!

3 months ago 1 0 0 0
Discourse, Context & Media | Vol 68, December 2025 | ScienceDirect.com by Elsevier Read the latest articles of Discourse, Context & Media at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature

🔵And M.G. Sindoni et al. on translaguaging in the construction of bilingual parenting on social media.

And 1 final paper on the #SI on Digital Intimacies:
🔵Final discussion by I. Gershon

Everything can be read here ▶️ www.sciencedirect.com/journal/disc...

Do not miss it out!

4 months ago 1 0 0 0

And 4 more articles on the #SI on Translanguaging:
🔵Y. Wang et al. on multimodal translanguaging creativity by a Chinese vlogger
🔵F. Busch et al. on translingual resources on smartphones.
🔵C. Pérez-Arrendondo et al. on intercultural identities by Chilean influencers.

4 months ago 1 0 1 0
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It also includes 3 papers on the #SI on Mediating scientific knowledge:
🔵The editorial, by R. Lorés & P. Mur-Dueñas
🔵 O. Dontcheva-Navratilova on the recontextualization of knowledge in biology video abstracts
🔵 S. Murillo on the functions of emojis on X posts about science

4 months ago 2 0 1 0

8️⃣C. Song & T. Chen on the communicative function of parenthesis on Chinese social media.

Also including 2 papers on the #SI on Dementia:
🔵M. Pleyer on metaphorical construals by patients on a forum.
🔵S. Kleinke & Monika Pleyer on the relevance of gender on a forum.

4 months ago 1 0 1 0

4️⃣ J.M. Fuller on humour & ethnonationalist discourse in YouTube.
5️⃣Y. Sun & colleagues on the mediating role of emoji for self-praise.
6️⃣ D. Altayari & colleagues on the interpersonal function of emoji on chatbots.
7️⃣ T.-L. A. Wan on the remediation of an influencer to TV.

4 months ago 1 0 1 0
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🥁New issue published!!!
Here is the newest research on #MediatedDiscourse!
1️⃣J. Guo on the transformative potential of short video platforms.
2️⃣ C. Gardam & colleagues on conspiracy discourses about climate on Instagram.
3️⃣Y. Zhao & colleagues on female fitness influencers

4 months ago 1 1 1 0