Happy Monday!
Working on Instagram integration this week. The new post preview is taking shape, and I'm reworking elements to fit Instagram's extra fields.
Goal: submit for review by week's end. Wish me luck!
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I often use Shaflex on mobile because from the beginning I implemented it as a PWA (progressive web application) and keep mobile experience as high priority. It was a great decision.
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I'm happy to share a major update.
What's new:
• Improved Analytics - clearer insights into followers, posts, views, likes, comments & reposts
• Scheduling Calendar with best-time-to-post recommendations
• Post Composer with smart limits + auto-split
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I always keep PRs small and focused, but this one got away from me. It's massive—packed with improvements and rewritten logic that enhances analytics and introduces core AI functionality. Worth the size tradeoff.
Wishing you all a productive week.
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If you try to do everything at once, people understand nothing.
One feature at a time. Easier to explain, easier to follow.
Building in public is not about showing everything. It's about showing the right thing.
Have a good weekend.
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That's me: writing code, preparing a newsletter with upcoming updates, and designing new integrations. All at the same time.
Now I understand why it's called solo founder 😅
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One feature at a time.
Designing under deadline is stressful 😅 but that's building.
Started sending email updates to users. Keeping people informed early brings better feedback later.
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Day in public build 👇
Auto-reply and auto-repost in progress. New post composer version moving forward.
Started SEO work on the landing page. Early results are good, sharing more soon 🚀
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Day in public build, cafe edition ☕
Home office was getting too comfortable. Packed the laptop, found a table, ordered a coffee.
New environment, same grind. Still shipping 🚀
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Building automation for Shaflex.
What I expected: simple triggers and replies.
What I got: a maze of exceptions, conditions, and workspace-level complexity.
Simplifying it. Shipping by Sunday.
What's your "this should take a day" that took a week?
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building app
Today's build:
- Auto-reply & repost automation
- Post composer fixes
- New blog posts
- Full marketing plan for Threads + LinkedIn
The insight: 2 hours on marketing strategy > 2 weeks of blind coding.
What's your build/market ratio?
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a new post composer
New post composer this week.
Better formatting control and auto thread splitting. The old version handled limits automatically but broke formatting across platforms.
Live soon
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night and code
Wrap up for today,
Most of the day it's design and code, new components for the app and performance improvements for the landing page. Also reviewed a couple of PRs and planned for implementing a new integration.
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automations design
Designed the new component for auto-post and auto-repost, started implementing it, and got a solid chunk of the backend done. A few small UI details still need polishing but it's taking shape.
End of the week is the target. Let's see if we get there.
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analytics widget
Wrap up for today
It was super pductive day, updated logic for Post activity widget on Analytics page, now it shows result for one year.
Also prepared design for a new feature and started preperign plan for a new integration.
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onboarding action
In the last app update, I added onboarding.
I shot ~10 videos with main features and how to start.
I fixed a few issues with performance while dragging posts on the Queue tab. Next, it's automations and one more integration.
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Users inside Shaflex are growing and daily activity is building up 📈
Real people, real usage. Still early but it's moving in the right direction.
That's what keeps you shipping.
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Day in public build.
Content, visuals, drafts, onboarding components. Got feedback on LinkedIn and then Reddit showed up out of nowhere 👀
Not every day is a launch. Most of it looks like this.
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I launched. Not everyone showed up. And I forgot onboarding existed.
Day 2 honest recap in the slides.
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Why is that so funny? 😂
#vibecoding #ai
After the soft launch, I continued working on new features and updates on the roadmap, but also dove deeper into marketing stuff. As usual, it's harder than shipping code.
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Hey, thanks, I'm so happy to hear that 🫶
Hey, thanks, I guess it's post creating flow, because it's so fast and so smooth 🙂
I hope not, but some of them are still with me 😅
We're live. Shaflex just launched 🎉
Nerve-wracking day. Loved every part of building this - but shipping is different. It's real now.
One place to create, schedule and publish across 5 platforms.
👉 app.shaflex.com
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It's a good day to fix a couple of bugs 😅
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Day 56 of building in public.
Today I worked on some changes for the X API. They changed pricing to pay-per-usage, so I implemented a monitoring service and sent a LinkedIn verification form. I also pushed a new landing page to production.
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New week. Clean slate. No excuses.
Happy Monday. 💪
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Day 55 of building in public.
Refined UI/UX after noticing frustrating user flows. Recorded functionality videos for LinkedIn's second review round. Submitting tomorrow if all goes well.
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Day 54 of building in public.
Wrapped up dark theme for our landing page & reviewed mobile version. First round of LinkedIn approvals came through—now prepping for round two. Fingers crossed the momentum continues.
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