🤸♂️ October 2016: Suzy Welch and I try cultivated chicken for the first time, cost: ~$15,000/nugget
March 2026: Uma and Upside host a book party for me: unlimited cultivated chicken (and books about cultivated meat) for all!
Learn more about Meat (the book): MeatBook.org
photos: Lindsey Shea
Very much enjoyed chatting with environmental reporter Nicolás Rivero about my new book Meat at @politicsprose.bsky.social Bookstore a few weeks back.
Audio is available on P+P's Spotify page: open.spotify.com/episode/1Ctl...
photo credit: GFI's Susan Bachar
More about Meat: meatbook.org/praise
The race to lead in alternative meat is also a race to control the supply chains and strategic industries that will shape the global food system, writes @brucefriedrich.bsky.social.
"This is an industry that is Washington’s to lose."
A new @foreignpolicy.com piece by GFI's @brucefriedrich.bsky.social argues the nations that lead in making meat with far fewer resources will help shape the supply chains & strategic industries of the 21st-century food system.
A few days ago, @brucefriedrich.bsky.social, president of the @gfi.org, took the stage at the Bezos Centre for Sustainable Protein Conference 2026 in London with this message 👇
Check out the main takeaways from Bruce’s keynote speech in @New Food: www.newfoodmagazine.com/news/266267/...
Finished reading Meat by @brucefriedrich.bsky.social yesterday. A great read about the future of cultivated and plant based meats. Given the optimism of cultivated meat scientists, it's made me a lot more optimistic that they will reach price parity with animal meats sooner than I had expected.
Another excellent episode of Volts in which David @volts.wtf talks to @brucefriedrich.bsky.social about the enormous potential for cultivated/lab-grown/"fake" meat - for the planet, for food security and for health.
It's amazing how far we've come 🌭
www.volts.wtf/p/can-fake-m...
🔥 @nature.com selects Meat as one of its “five of the best science picks."
Previously named a top 10 new release in science by @publisherswkly.bsky.social ("This packed account makes food science feel like an urgent and essential undertaking").
Find out more at MeatBook.org
"They were not the next Impossible; they were the next Gardenburger... you’re not ever going to compete with the $2 trillion global animal meat and seafood markets."
Many thanks to the brilliant and world-changing team at Food Tank for running an excerpt from chapter 7 of Meat, see foodtank.com.
Bruce is a hero - you should read his important book and listen to his chat with @volts.wtf (Who maybe is starting to care about food just a little bit?)
Over the years, the lab-grown meat industry has taken a few hits. But a new book by @brucefriedrich.bsky.social, the founder and president of @gfi.org, makes the case for investing in cultivated and plant-based meat. @jesslsr.bsky.social reviews:
🌍 Grateful to @volts.wtf for having me on to talk about climate and alt meats.
Roberts says I make the case “in about as energetic and comprehensive a way as you could possibly ask.”
If you listen, please let me know what you think:
volts.wtf/p/can-fake-meat-help-solve-climate
You already love learning about climate and politics through @volts.wtf (am I right?) but today he digs in on a topic after my heart, alt meat as a potential climate solution w/ @brucefriedrich.bsky.social of @gfi.org
Highly recommend. #ClimateInfluence #food
podcasts.apple.com/us/podcast/v...
“Produced at scale, plant-based proteins and cultivated meats would help mitigate the plethora of national security threats related to animal-protein production,” argues Director Caitlin Welsh in the foreword for @brucefriedrich.bsky.social's new book, "Meat."
More in the thread below ⤵️
"I learned from the book Diet for a Small Planet about the incredible inefficiency of cycling crops through animals, and how that contributes to global hunger." - Bruce Friedrich
That book by Frances Moore Lappé (@francesmoorelappe.bsky.social) was why I went vegan. 🌱
bsky.app/profile/bruc...
"Mitigation options are swamped by increased meat demand. For your readers in particular, this all begs the question: Is this a climate emergency, or isn’t it?"
My q-n-a with former @nature.org president and CEO Mark Tercek:
marktercek.substack.com/p/the-future-of-meat
Founder of Good Food Institute and global food advocate Bruce Friedrich, talks to Futue of Foods Interviews about his work, his influences, and his new book #MEAT
futureoffoodsinterviews.substack.com/p/in-convers...
@brucefriedrich.bsky.social @gfi.org @gfieurope.org #cultivatedmeat #altproteins
🎉 I am so excited I can barely contain myself: Today is the day that my new book, Meat, goes on sale! 🎉
If you have not purchased it yet, now would be a good time: MeatBook.org/purchase
Here are more ways you can help: meatbook.org/promote
Thank you—from my heart’s bottom. 🙂 💥
I'm using analysis of how much emissions are created by personal vehicles + buses + light trucks and comparing that to the IIASA peer review analyses of climate benefits from alt protein transition.
Cultivated meat, where is it now?
This week @marklynas.bsky.social is joined by @brucefriedrich.bsky.social founder and President of @gfi.org to discuss his new book called Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food and Our Future.
🎙️Ep available Thursday.
I think your "vehicles are..." is overestimating buses, cars, and light trucks; a LOT of the vehicle emissions come from 18-wheelers, etc.
Acc to IIASA, every 10% reduction = ~1.3 Gt of climate benefit, which is roughly what a total shift to electric cars, buses, and light trucks would do.
1. tinyurl.com/47zpydrz
2. worldbank.org/en/topic/agr...
3. 20% of global emissions doesn't include seafood, doesn't include opportunity cost from land use, and uses a 100 year methane multiplier. Over 20 years, the impact more than doubles.
Chapter 2 of the book dives in a lot more. meatbook.org
See: tinyurl.com/47zpydrz
Also: www.worldbank.org/en/topic/agr...
20% of global emissions does not include seafood, doesn't include opportunity cost related to land use, and uses a 100 year methane multiplier. Over 20 years, the impact more than doubles.
very kind of you, Jenny - thank you so much!
The article & book also cover, part 2:
- how innovation happens
- meat industry support for alt meats
- the national security case for alt meats
- China and alt meats
- the myth of laissez-faire
- the need for government cooperation
- more.
- story: tinyurl.com/bdzn2ywr
- book: MeatBook.org
5/5
The article (and book) also cover(s), part 1:
- the impact of alt proteins at 10%
- whether consumers want alt meats (the "ick factor")
- the question of ultraprocessing
- whether more education can reverse meat's upward trajectory
- story: tinyurl.com/bdzn2ywr
- book: MeatBook.org
4/5
Excerpt:
"These alternative proteins are the [EVs] of food, Friedrich says; the same experience, but better: 'Just like a car doesn’t now need a combustion engine, a phone doesn’t need a cord, and you can take pictures without film, you can make meat without the need for live animals.'"
3/5
Excerpt:
"For at least 50 years, [many] have been trying to convince people to eat less meat... But global meat consumption has risen every single year since good records began in 1961."
- story: tinyurl.com/bdzn2ywr
- book: MeatBook.org
2/5
ICYMI, a lovely 2-page spread in yesterday's @theguardian.com about my new book Meat, which goes on sale Tuesday.
- full story: tinyurl.com/bdzn2ywr
- order the book: meatbook.org
Many thanks to reporter @dpcarrington.bsky.social for capturing the book so well.
1/5
