Everyone's asking: what's the best format to post on LinkedIn?
That's the wrong question.
Our analysis of 110,000 employee posts shows there's no single winning format.
There's only the format that fits the outcome you need.
Data & framework:
dsmn8.org/41zWQIB
The 2026 Employee Advocacy Benchmark Report is out, and Lewis runs through the findings in this week's episode:
What's shifted, what's working, and where most programs are still leaving results on the table 👇
www.youtube.com/watch?v=xgwa...
The best B2B sales call opener a salesperson could ask for: "I've been following your posts on LinkedIn."
94% of employee advocates say LinkedIn posting benefits their careers, and the inbound sales effect is a big reason why.
Real examples here:
dsmn8.org/4biVYhg
How to structure your employee advocacy program 👇
"Unless you were posting our content, we don't want you posting."
That mindset is costing companies their employer brand.
An industry expert explains why:
dsmn8.org/4rXME8e
The old employee advocacy playbook:
Marketing sends copy → employees paste it → everyone sounds like a corporate mouthpiece.
There's a better way: align intent, not words.
dsmn8.org/4rqnv5S
A Staples employee went viral showing what Staples actually sells.
Comments: "I visited my local store after watching."
Most companies would've asked her to stop. Staples sent her merch.
That difference is everything.
www.fastcompany.com/91495470/sta...
Big news for DSMN8 🏆
We’ve been named in G2’s 2026 Best UK Software Companies Awards 🇬🇧
#23 out of 3,081 vendors (up from #27)
Even better, the rankings are based on real customer reviews.
www.g2.com/best-softwar...
#BestSoftware2026
A lot of leaders avoid video because they think it needs a production team.
But a 30-second POV recorded on your phone often performs better.
If you've been hesitant to try video, this L.I.K.E. strategy makes it manageable:
dsmn8.org/3LUxh0z
You can't build an advocacy program from the sidelines.
If you're asking employees to share content and build their brands, you need to be doing it too.
Lead by example. Become advocate number one.
Cheat Code 17 from Employee Advocacy: 101 Cheat Codes 👇
dsmn8.org/42dY3WW
If your employee advocacy program relies on “just post this”… it’s falling behind.
The 2026 benchmark report found:
87% now provide social media training
57% say it’s their top priority
Full report & expert insights:
dsmn8.org/4qpjI8r
#EmployeeAdvocacy
Adoption challenges in employee advocacy programs usually signal a process gap.
Are employees supported?
Can they provide feedback?
Practical framework for reviewing your process:
dsmn8.org/4pS1afZ
79.5% of senior leaders are involved in employee advocacy programs.
That's a 40% increase from last year 📈
There's a simple reason why:
When leaders actively engage, employees are much more likely to join in.
Full report: dsmn8.org/4tLV3x4
#B2Bmarketing
2026 is the year of the Social Executive.
79.5% of advocacy programs now involve senior leadership (a 40% increase since last year).
More key findings from the 2026 Employee Advocacy Benchmark Report 👇
dsmn8.org/45PYDM4
#EmployeeAdvocacy
Great episode of the podcast all about employee advocacy in the non-profit sector 👇
Employee advocacy in 2026 has evolved.
→ 94% say it benefits their career
→ 68% post 3+ times per week
→ 79.5% involve senior leaders
Full report: dsmn8.org/4qpjI8r
social media customer service
In 2026, every employee is essentially part of the customer support team.
When people reach out on social, they aren't looking for a department. They’re looking for a guide.
A simple, helpful interaction builds more trust than any ad ever could.
Full guide: dsmn8.org/4r186Z8
What types of training are provided to employee advocates?
Employee advocacy is becoming more intentional.
The 2026 employee advocacy benchmark report revealed:
87% of program managers are providing social media training.
And 57% say this is their top priority moving forward.
Full report 👇
dsmn8.org/4qxe7gh
#EmployeeAdvocacy
The 2026 Employee Advocacy Benchmark Report is officially live! 📢
If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading.
Grab your copy here:
dsmn8.org/4qpjI8r
#B2BMarketing #SocialMediaMarketing
The top 500 companies ranked by employees sharing content on LinkedIn 👇
Trust is the hardest thing to build in business right now.
When a CEO is visible and vocal, it changes everything for the team and the customers.
This framework is a perfect starting point for leaders who want to stop being "invisible."
Have a look: dsmn8.org/4hSk7fb
LinkedIn doesn't have to be boring or overly formal.
People want to connect with people, not brands.
If you're stuck on what to share, this list of ideas is a great resource for staying authentic while talking about work:
dsmn8.org/4boa559
Strong advocacy isn’t built on assumptions.
It’s built on insight.
Look at what your employees actually share.
That’s the content that reflects your culture and your brand.
Free copy of Employee Advocacy: 101 Cheat Codes for some holiday reading 👇
dsmn8.org/42dY3WW
MarketingWeek’s Market-O-Meter shows what’s up in 2025 📈
One of the rising stars? Employee influencers.
Brands are leaning into in-house voices to bring authenticity, credibility, and human insight to social content.
Authenticity > perfection.
www.marketingweek.com/market-o-met...
Most employee advocacy programs fail because sharing feels like extra work.
16 experts say success comes from:
✅ Ready-to-share content
✅ Leadership involvement
✅ Recognition & feedback
Full insights 👇
dsmn8.org/4o80sf2
Negative comments online are part of showing up.
🔎 Understand the intent
🤝 Respond with empathy
📩 Go private when it helps
🚫 Skip the trolls
📊 Learn from feedback
Full guide: dsmn8.org/3X556OE
If you're involved in an employee advocacy program, whether as an employee influencer or program manager...
We want to hear from you 📣
Take the survey for early report access & the chance to be quoted (it takes less than 10 mins):
dsmn8.com/employee-adv...
#EmployeeAdvocacy
Not sure what to post on LinkedIn?
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
75% of B2B buyers use social to research vendors.
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
Calling all employee advocates & program managers 📣
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO