The brands coming out on top in AI search aren’t necessarily the most clickable — they’re the most present. To make sure you’re measuring what matters in this new landscape, we’ve broken down exactly how to adapt your measurement framework. Check it out: https://bit.ly/4tqzGAq
Behind every search query, there’s a motivating factor.
🎂 Buying the perfect birthday gift
🏦 Getting to your bank’s online login
📍Finding the nearest restaurant
Step 1 is identifying that motivating factor for your content. Let's get started: https://bit.ly/4loHFdb
While traditional search isn't disappearing, AI search is only going to increase in relevance over time — so you should start measuring your performance. Much like your search strategy, your measurement strategy will need some tweaking, so here’s how to get started: https://bit.ly/4tqzGAq
Put smart keyword segmentation and share of voice together and you’ve got an unparalleled look into your competitive landscape. You’ll be able to spot who’s creeping in on your SERPs and begin working to push them back out 🙅
Share of voice shows you who’s really winning, not just who’s showing up.
Because share of voice is analysing the URLs on each SERP, and not just the competitors you provide, it delivers an unbiased list of your true search competitors.
Now, let’s talk share of voice (SOV). It’s based on two ideas:
Not all ranks are equal. Higher ranks give you more visibility.
Not all keywords are equal. Higher search volume gives you more visibility.
Remember, your competition isn’t one-size-fits-all. A brand might dominate in mobile searches but disappear on desktop, or be on top in New York but is nowhere to be seen in Seattle.
Segmentation = clarity 🔍
Let’s start with keyword segmentation.
Break up your SERP data into smarter chunks so you can see who’s showing up where. Try segmenting by:
👕 Product lines/verticals
📍 Geographic markets/regions
📱 Device type
Managing SEO at scale means juggling a lot. So much data, so many competitors. And somehow, some way, someone always sneaks into your SERPs. So let’s catch them in the act.
Enter: keyword segmentation and share of voice 🧵
Position one isn’t what it used to be, so we put it to the test! We analyzed 200k SERPs to see which features actually dominate visibility, how AI Mode changes the game, and where organic still wins.
Peep the results: https://bit.ly/4lgB0D2 👀
Brand strength and brand awareness are key objectives of both SEO and especially GEO. This leads to a flywheel effect:
Strong brand -> better SEO and AI visibility -> more exposure -> an even stronger brand 🔁
Our recent white paper uncovers the most prevalent and prominent SERP features for you to target in 2026. We’ve also baked in some fresh-from-the-oven AI Mode analysis to help you build a winning search strategy.
Check it out: https://bit.ly/4lgB0D2 🔗
When algorithm updates hit, take matters into your own hands with this six-step response plan: https://bit.ly/40ijCUJ 🔗
Here are the tactics to prioritize if you want to show up in AI search 👀
SERP features have changed a lot — and you need to keep up! To help, we analyzed 200k SERPs to see which features win the most visibility, how AI Mode is shifting the landscape, and what SEOs should focus on next.
If you care about SERP visibility in 2026, this data matters: https://bit.ly/4lgB0D2
With AI Overviews showing up in nearly 60% of the top 3 organic results, it’s time to adjust the focus of your SEO tactics. Unsure of where to start? Here’s what we suggest: https://bit.ly/4kPMehi
Tactically speaking, GEO doesn’t introduce any entirely new methods. Instead, focus and priorities have shifted. These are the main differences 👀
If you’re looking for ways to get ahead and stay ahead of your competitors, you need to be layering in smart segmentation and share of voice data.
We’ve laid out how you can map your true competitive landscape so you can adjust your strategy. Here’s what you need to know: https://bit.ly/466hkLD
Coming to you from WTSFest London! We couldn’t be happier to be back at this incredible event, and are excited to connect with friends new and old. We’ll be here 📍 @womenintechseo.bsky.social
Psst. If you missed @sejournal.bsky.social's webinar with @tcapper.co.uk on his predictions for the SERPs in 2026 — you’re in luck.
Peep the recording here: https://bit.ly/3MasS9X
Final call before @tcapper.co.uk hosts his next @sejournal.bsky.social webinar on how to boost your organic traffic in the ever-changing SERPs. Don’t miss it: https://bit.ly/4agVZS0
Stop guessing and start creating!
Leverage your tools + real insights for content that actually works.
Don’t miss our upcoming webinar with @sejournal.bsky.social on how to boost your traffic in 2026. If you're looking for insights into which SERP features to chase, how AI Mode affects keyword & content strategy, and want a live Q&A with @tcapper.co.uk, this one's for you: https://bit.ly/45PSsYi
When you match content to intent, you don’t just get traffic, you get traction 🚀
We break down each intent type and how to use them in your SEO strategy in our recent blog. Check it out: bit.ly/4loHFdb 🔗
There are 4 core types of search intent:
💡 Informational
🛒 Commercial
💳 Transactional
📍 Navigational
Each one maps to a stage of the buyer journey, and understanding them is key to showing up with the right content.
Search intent = the reason behind a searcher’s query. Are they browsing? Comparing? Ready to buy? Google’s SERPs often tell us what they think the searcher wants, and we should pay attention.
The buyer journey used to flow primarily through the marketing funnel, with SEO as a supporting role. Nowadays, it often starts (and ends) exclusively with a search engine.
To keep up, you need to understand why someone is searching. Let’s talk about search intent 👇
Stuck in a content rut? Hold the magnifying glass up to your competitors 🕵️ Here’s how: https://bit.ly/4pIEMG0 🔗
