When you pair this with recent news from @skynewsrss.bsky.social that pollution can reduce wang size, the tech bros might actually start to take notice ...

Try it yourself at airaplanet.ai

Aira's answers for each of my things (beignets, Gorillaz, the book, Arsenal's title chances) are in the replies.

🧵 9/9

Complex science and guardrails behind it. But it's built on a simple bet: people act when something feels personal. That's the gap between "I know climate is a problem" and "I know what this has to do with me."

That's where we keep losing people.

🧵 8/9

No polar bears on icebergs. No jargon. No charts. No "think about your children." No guilt trips.
Just the specific thing about you, and how the planet keeps it going.

🧵 7/9

So we built something to help.

Aira is a trained chatbot from Earth Public Information Collaborative. Tell it where you live and what you actually do with your time. It draws a direct line to the planetary systems quietly propping all of it up.

🧵 6/9

For 50 years we've asked people to care about something enormous, abstract, and very far away. Then acted surprised when they couldn't wrap their heads around it. Most of us can barely see past our immediate surroundings.

🧵 5/9

Everything we do, everything we love, everything about who we are is supported by planetary systems we barely acknowledge exist.

When was the last time you considered that?

🧵 4/9

Not to say they DON'T connect. Just that most of us never think about how the specific, weird, particular things we do with our time are connected to the planetary systems holding everything up.

And I don't mean crunchy "Earth is our Mother" vibes. I mean literally.

🧵 3/9

Why am I sharing this?

Because each of those things factor into who I am. And none of them have a clear connection to the planet, the climate, or any of the crisis stuff we're currently living through.

🧵 2/9

Some stuff about me:

- favorite dessert is probably beignets, but I'll take pretty much all cake
- last album I listened to back-to-back was The Mountain by Gorillaz
- last book I read was The Cabinet by Un-su Kim (it was alright)
- Arsenal this year? I want to believe. I just don't know.

🧵 1/9

This type of thinking comes from decades of "promises" to cut emissions with no legally or financially binding incentive to do so.

If any government official says this, it means they 100% have no intention of reducing GHGs. Just saying it.

New tape: Glass, glass, glacé. 46 min of Philip Glass — movie scores, alternative instruments, classics. Perfect for a burst of writing, a walk in the cemetery, or exhuming subconscious memories. Medium-low volume, mind partially occupied. listen2mtm.com #mixtape #listen2mtm #MusicSky

We’ll win all ours only if we show up and play the way we did against city.

Hard loss, but at least we played.

Externalities have never been popular in economics so that capitalists can claim some kind of winning.

Trolls on trains and the trillion-dollar machine that manufactured them. This is a long one. Lock in.

This has been the industry line for decaaaaaaaaaaaaades

www.linkedin.com/pulse/trolls...

If millionaires and billionaires are complaining, you're doing something right for society.

He speaks in terms I can understand

At least you can always rest assured that tech bros will stay on brand

#ClimateSky #GreenSky #ClimateCrisis #ClimateComms

Friends Don't Let Friends Change the Climate PSAs need an upgrade, but we ignore their power at our peril. Another long read.

In an era of viewership dictated by algorithms, and algorithms dictated by profit-motive, free sure as shit doesn't scale.
--
My latest newsletter looks at the structure of PSAs, their importance, their role in the algorithm age, and the next generation of PSAs.

www.linkedin.com/pulse/friend...

From @theguardian.com

Inside a jubilant DC conference where ‘the climate deniers are in charge now’: www.theguardian.com/us-news/2026...

#climate #news #climatenewshaikus #climatechange #climatecrisis

New tape: Frolic. The most frolic-y of frolicking songs through the decades — cheerful, energetic, free. Wildflowers or city streets, go forth and play.

listen2mtm.com

#mixtape #listen2mtm

PromptZero post: A LITTLE INGENUITY. A MORE EFFICIENT AI.

Built an AI using 1% the energy of a standard model. Trains in 30 min, not a day and a half.

Nobody told big tech the wasteful version was required. That was just the choice they made.

Build better models, power with renewables, use better prompts.

prompt-zero.com

#PromptZero #AI #ClimateSky

I feel seen

PromptZero post: UNDERSTAND YOUR AI ENERGY LIKE IT'S A DISHWASHER.

The EU just gave data centers an energy rating label. Like your fridge. Or your dishwasher.

Probably should have happened sooner. But we don't have to wait for Brussels to demand better.

prompt-zero.com

#PromptZero #AI #ClimateSky

PromptZero post: AMAZON GOT 2040 PROBLEMS BUT COMPUTE AIN'T ONE.

Amazon pledged net-zero by 2040 in 2019. They've since added gigawatts of compute — and are now blocking shareholders from asking if any of it still adds up.

Smarter prompting is the one piece users can actually control.

prompt-zero.com

#PromptZero #AI #ClimateSky