📩 Reminding customers they can use their loyalty points can help bring in sales during slow periods.

#floristware #floraleducation #floralsoftware #pointofsale #floraltech

The Professional Floral Design Evaluation (PFDE) is only possible because of the dedication of the membership committee and other volunteers. It's even more impressive when you consider the actual numbers involved.

#aifd #pfde #aifdsymposium

Slow summer sales? Neville MacKay of @mymothersbloomers has a couple of tips on how to give them a boost 💸

And FloristWare has features that make it easy to put his ideas into practice 🙌

#floristware #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist

Water Tubes + Hot Glue = Magic ✨

Anna Dementieva ( @luxuryflowersmiami ) created this water drop effect for her #bridalbouquet entry in the @fsfanow design contest 💐

#floristware #floraleducation #floralsoftware #pointofsale #floraltech #floristofinstagram #localflorist

Quickly create wavey lines using Craspedia balls and 18 gauge wire 🎨

Big thank you to Vivian Liu of @arbutusflorist for this fantastic #floraldesigntip 🙌

#floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist

Reflections - The 2025 @AIFD.CFD Symposium kicks off tomorrow😁

Some of the events we are most looking forward too are:

🎓PFDE Testing
🎨Student Design Competition
💐Designs of the Decades
🤝Partner's Expo

Stop by our booth and say hello 👋

#floristware #floraleducation #floralsoftware

Sharon Ivey AIFD ( @sharoniveyaifd ) shares her "Margaritaville Vibe" hand-tied entry from the FSFA ( @fsfanow ) Sunshine Cup ☀️

#floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist

Anna Dementieva AIFD, CFD, FSMD placed first in the Sunshine Cup with this design 🥇

Designers were asked to create a hand-tied piece with a "Margaritaville Vibe". This piece is a hand-tied tropical umbrella 🏖️

#floristware #floraleducation #floralsoftware #floristry

Sharon Ivey AIFD personalized this design by tying in photos of the sponsors on the plates 👀

Creative touches like that always blow our mind to see, because it's not too tough to pull off and it set you apart when no one else thought of the idea 😍

#floristware #floraleducation #floralsoftware

Sharon Ivey shares her entry from the FSFA Fern Trust Cup 🏆

The surprise package theme was "Windswept by the Beach" and designers were asked to incorporate the flipflops into their design and evoking a wild, windy beach day 🌊

#floristware #floraleducation #floralsoftware #floraldesign

Congratulations to Mattie Young of @veronicashoemakerflorist for being runner-up in such an elite field of designers 🙌

Mattie shares the thought process that went into her entry in the 2025 @fsfanow Tablescape competition, sponsored by @kuhnflowers 💐

#floristware #floraleducation #floralsoftware

Watch Vivian Liu AIFD of Arbutus Florist create a Light & Airy bridal bouquet with just a few flowers 💐

#floristware #floraleducation #floralsoftware #floristry #floraldesigner #localflorist

Why It Works: AIFD Designs of the Decades 60s Champion 🏆

Sharon Ivey explains the thought process, materials & design principles she used to win the AIFD Designs of the Decades 60s competition 🌸

#floristware #floraleducation #floralsoftware #floristry #floraldesigner #localflorist

Get inspired for #halloween with this #harrypotter themed arrangement from Vivian Liu AIFD of Arbutus Florist in Vancouver BC.

#floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist

Get spooky next #halloween and recreate this incredible #davyjones floral mask designed by Brenna Quan @brennaq.bsky.social. Give her a follow for more #floralinspiration

Looking for a way to stand out on #ValentinesDay? Get inspired by Vivian Liu and her creative way to wrap your roses 🌹

#floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist

Took a few moments to quiet the mind and assemble my Lego flower from Santa :) I guess every flower lover should have at least one! #legoflower #chrysanthemum #florist

The incredible volunteers at the 2025 Great Lakes Floral & Event Expo processed thousand of flowers to prepare for their annual convention.

#floristware #floristware #floraleducation #floralsoftware #floristry #floraldesigner #floraltech #floristofbluesky #localflorist

Thank you to @brennaq.bsky.social for sharing this beautiful floral arrangement, and a reminder that Valentine's Day doesn't have to mean just roses. #florist #floraldesign #valentines

Gong Hei Faht Choy! Happy Lunar New Year 🧧 🐍
#flowers #art #lunarnewyear

Do you love flowers? I think they are magical manifestations of Mother Nature. I enjoy creating botanical art & hope it brings you joy… xo ~Brenna ✌🏼 #flowers #art
{📷 : Colin Gilliam photography}

FloristWare is excited to again be an exhibitor and sponsor of the Great Lakes Floral & Event Expo.

glfee.com

Designs of the Decades « AIFD A non-profit organization dedicated to promoting the art of floral design as a professional career

Just a quick reminder – the 90's edition is now open and accepting entries until January 31st. The winner will receive a free General Registration to the 2025 AIFD Symposium and gets to compete onsite for the prestigious Designs of the Decades Cup!

aifd.org/design-of-th...

This design by Xueting Huang of China won first place in the AIFD Designs of the Decades 70s Division floral design competition. Follow us for more photos of outstanding floral designs.

This design by Amber Kirkland AIFD, CFD of The Velvet Touch in Detroit MI won first place in the AIFD Designs of the Decades 80s Division floral design competition. See Amber present at the 2025 Great Lakes Floral & Event Expo.

www.the-velvet-touch.com

AIFD Designs of the Decades 90's edition is now open and accepting entries until January 31st. The winner will receive a free General Registration to the 2025 Symposium and compete onsite to determine the winner of the prestigious Designs of the Decades Cup!

aifd.org/design-of-th...

1. Start sending reminder emails. People that ordered for Valentine's Day last year are likely to do again this year.

2. Mention Valentine's Day and deadlines any time you are talking to a customer and it seems appropriate.

3. Make sure your receipts encourage early ordering.

#floristry