Introducing the Google Trends API (alpha): a new way to access Search Trends data  |  Google Search Central Blog  |  Google for Developers

Now Google Trends with Search Trends data is accessible via API (alpha): developers.google.com/search/blog/...

Nobody wants your one-pager.

The prospect might *say* they want a one-pager.

But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.

Act accordingly.

Heads-up. Manual actions for site reputation abuse continue in the EU. Now publisher sites in Germany are receiving manual actions. Laura Chiocciora and SEO Suedwest both reported on the drops happening. Checking several of the sites I have documented reveals drops starting yesterday (1/27).

#seo

Understanding how AI Overviews influence your site’s performance comes down to the data. My latest article explains how to calculate gains, losses, and the overall impact of visibility in just a few steps.

https://buff.ly/3E38xz0

Tim Soulo on LinkedIn: 45.7% of all searches made on Google are branded! (based on Ahrefs study… | 108 comments 45.7% of all searches made on Google are branded! (based on Ahrefs study of 150M+ search queries in the US) I recently shared a very similar… | 108 comments on LinkedIn

According to SparkToro & Ahrefs roughly 44%-45% of all searches (US data) made on Google are branded. One take-away: #SEOteams should make #brandedsearches part of their strategy. Amen to that! www.linkedin.com/posts/timsou...

Google has just updated the #SearchQualityRaterGuidelines. It seems that the most important change is to align the descriptions for low-quality pages with Google's spam guidelines. Will there be a major Google update soon (like March 2024)? static.googleusercontent.com/media/guidel...

Perplexity launches Sonar, an API for AI search Perplexity on Tuesday launched an API service called Sonar, allowing enterprises and developers to build the startup’s generative AI search tools into their own applications. “While most generative AI features today have answers informed only by training…

Perplexity launches Sonar, an API for AI search

From everything I've heard & learned about the popular LLM models, this is correct.

Getting your brand mentioned alongside the right words/phrases in authoritative media is one of the most effective ways to show up in AI answers.

More 👉 sparktoro.com/blog/how-can...

The big annual IndexWatch SEO reports are now available for 6 countries. Hundreds of examples. Detailed analyses

🇪🇸 Spain sistrix.net/inwies2024
🇫🇷 France sistrix.net/inwifr2024
🇮🇹 Italy sistrix.net/inwiit2024
🇩🇪 Germany sistrix.net/inwide2024
🇬🇧 UK sistrix.net/inwiuk2024
🇺🇲 US sistrix.net/inwius2024

Google Blocking SEO Rank Checking Tools As Volatility Continues For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO co...

Is Google blocking SEO rank checking tools as search volatility continues? So far only Ziptie confirmed it's been impacted... www.seroundtable.com/google-block...

Curious how #AI is changing brand visibility? 🤖 On the #10xmarketer podcast, Julia Riml breaks down AI Brand Monitoring strategies with Girdharee Saran. Learn:

💡 How brand visibility is changing
📈 How to boost your presence
🔮 Predictions on chatbot ads
✨And more!

Watch it here: pa.ag/40hvjdH

* Technical issues can hold your website back from achieving its full ranking potential.

* The power of digital PR: Whilst backlinks have also been important, brand citations are equally important and valuable to build brand awareness and have impact on brand awareness and organic authority

...

Preview of this weeks updates, which are all readable in text format by clicking the LinkedIn link in this post.

SEO updates you ✨NEED✨ to know [13th Jan]: www.linkedin.com/posts/markse...

Okay, hear me out; the power of a brand isn't really something that’s new in 2025.

Many within SEO have felt that brands have an unfair advantage in search results for years, and the usual response is that brands provide results that users want.

I'm not going to wade into that argument.

🧵 1/6

The Role of SEO in making branding understood by search engines and AI. Click and read how to translate a Brand in signals that can be understood and scored by Google and LLM-based Search Systems.

#BrandSEO isn't just about rankings anymore - it's about teaching machines your brand's identity. This article by @gfiorelli1.bsky.social breaks down how modern SEO requires translating brand signals for AI systems. www.iloveseo.net/the-role-of-...

Remember when E-E-A-T was the priority? 🤦🏽‍♀️

Happy New Year

How Many Backlinks You Need To Rank A Page · AI SEO Academy Over the years I’ve run many link building campaigns and developed my own methods for determining how many backlinks a page needs to rank in the top three searc

Insightful video explaining every step on the way on the subject: How many #backlinks you need to rank a page. www.skool.com/ai-seo/how-m...

A new version of the Latest Google Rankings Shift Looker Studio Dashboard is here 👀👇 Perfect to spot rankings changes and shifts in top queries and pages after an update and for monthly SEO assessment 📊 Get it here: lookerstudio.google.com/u/0/reportin...

Entities and E-A-T: The role of entities in authority and trust Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.

Throwback into 2022, still worth a read. The union of two worlds: #Semanticsearch and #digitalbrandbuilding. When the E-E-A-T concept in the Quality Rater Guidelines Version 5.0 (2014) came into being. searchengineland.com/entities-eat...

Christina Blake on LinkedIn: 🔍 What Drives Brand Mentions in AI Answers? We set out to uncover what… 🔍 What Drives Brand Mentions in AI Answers? We set out to uncover what factors influence whether a brand gets mentioned in AI-generated responses. I've been…

What Drives Brand Mentions in AI Answers? We had 5 ideas & 10 thousand questions to throw at the LLMs.

Here’s what we found so far:
✅ Strong correlations between LLM mentions and Google/Bing page 1 rankings.
➖ Weaker or neutral correlations with back links and domain rank

https://bit.ly/4a6t9Cf

Für deutschsprachige SEOler eine gute Lektüre für 2025. Bei dem allseits bekannten SEO Fachmagazin www.websiteboosting.com gibt es den "Wie funktioniert das Ranking von Google" von @profmariofischer.bsky.social kostenlos zum Herunterladen. www.websiteboosting.com/public/Downl...

The rise of the AI crawler 🤖 and their JS Rendering Capabilities - An insightful analysis from @vercel , showing:

* None of the major AI crawlers currently render JavaScript: OpenAI (OAI-SearchBot, ChatGPT-User, GPTBot), Anthropic (ClaudeBot), Meta (Meta-ExternalAgent), ...

NEW research: sparktoro.com/blog/new-res...

We looked at:
- 332 million searches
- Over 21 months
- From ~130K mobile & desktop, Google searchers

And published:
- 13 charts & graphs
- including data on many never-before-answered Qs about how people use Google

Here's a little sample 👇