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Posts by Steve McLeod

Good take. It is _kind of_ an option.

But the economics of our target industry favour landing some big customers.

Smaller games company are volatile - boom and bust - which leads to high churn. The big games publishers make the business work.

1 day ago 1 0 0 0

You are going to BoS next week, right? I’d love to chat with you about your experience with the process.

1 day ago 1 0 1 0

I feel the day my SaaS needs to get SOC 2 is drawing close.

I just closed an enterprise customer who at first required it, but we negotiated that out of the contract.

It’s bought me some time - but sooner or later we’ll simply need SOC 2 to sign up certain customers.

Sigh.

1 day ago 1 0 2 0

Our game is OUT NOW

2 days ago 25 6 1 0

This is like Sophie’s Choice: you are asking me which one of my children I’d give it up first.

2 days ago 1 0 0 0

Interesting - and that's exactly what I was worried about.

2 days ago 0 0 0 0

What I miss most from the “old” Internet is the old school blogs.

Not corporate-y blogs full of boring news or SEO content. And not affiliate sites masquerading as blogs.

Personal blogs where people would write about things they liked and things they did. And The buzz I’d get for each new post.

2 days ago 10 0 2 0

It's taken 6 months from "demo please" to signed contract with a customer in the video games industry.

Video games companies can do "enterprise mode" as much as any other industry.

2 days ago 0 0 0 0
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Harsh! But true...

Because two of these came within an hour of each other, I thought it might be some new attack that I hadn't figured out yet.

But, as the saying goes, "never ascribe to malice..."

3 days ago 1 0 0 0

Strange support requests today:

Twice, people have written asking to cancel their account linked to the email address they're writing from.

In both cases, there's no such account.

They're not business emails, just generic @ gmail . com addresses.

3 days ago 1 0 2 0
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Ha! I have a view of this building from my office window - here's a (crooked, distant) photo I just stood up to take.

At night it is colourful - but still ah... interestingly shaped.

3 days ago 1 0 0 0
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School’s Out for Rec Room — ‎ Rec Room will be closing down on June 1st 2026 at noon Pacific time. Over the past decade, Rec Room grew into something amazing, reaching over 150 million players and creators along the way. Players ...

blog.recroom.com/posts/school...

Sad to see this. Rec Room was a Feature Upvote customer for a long time, and we were proud to boldly announce it.

4 days ago 0 0 0 0

We made a classic mistake: we told my daughter it is possible to break a glass by singing.

Now she is singing as highly and as loudly as she can, with her face centimetres from a glass.

We brought this upon ourselves…

5 days ago 6 0 2 0

Amazing effort to keep it going so long!

I loved having my own blog when the old school blogging ecosystem existed.

But I couldn't sustain my interest against the rise of social, the death of Google reader, and when comments turned from interesting to trash.

5 days ago 0 0 0 0

Self-awareness is a good characteristic!

1 week ago 2 0 0 0
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Nice one!

"Sam Rose continues his streak of publishing spectacularly informative interactive essays..." must be an ego boost for you!

Simon is right, of course.

1 week ago 4 0 1 0
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Burnout: How community manager veterans are dealing with it - Feature Upvote Discover how veteran community managers identify and combat burnout before it's too late. Learn the real warning signs and get proven strategies from industry veterans: setting boundaries, physically ...

Our excellent guide for community managers on burnout: spot it, survive it, prevent it.

I'm so happy that we are hand-creating these excellent guides based on tons of time-consuming research.

So much better than the "7 tools you need in 2026" content mill stuff.

featureupvote.com/thecommunity...

1 week ago 0 0 0 0

New team member started 3 weeks ago; this week she received a phishing attempt to her work email, ostensibly from me.

She found it suspicious, so wasn’t “got”. But this has me worrying about the attempts to her and others in our team that didn’t trigger suspicions, that we don’t know about.

1 week ago 2 0 0 0

Well stated!

1 week ago 0 0 0 0

My friends at Balsamiq have taken a bold new direction, switching from being a wireframing tool to an AI prototyping tool.

1 week ago 9 2 1 0

Me: "So I wrote this book about how bootstrapped software companies decide what feature to build next."

Him, tapping away on his phone: "This one?"

Me: "Yes"

Him: [tap, tap, click] "I just bought it"

Amazing feeling watching someone in front of you buy the book you've worked on for 1.5 years!

1 week ago 7 0 2 0

Thanks for the share, Alex!

1 week ago 1 0 0 0
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Kill the HiPPO: How bootstrapped software companies decide what feature to build next Kill the HiPPO: How bootstrapped software companies decide what feature to build next - Kindle edition by McLeod, Steve, Tan, Siew Ann. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Kill the HiPPO: How bootstrapped software companies decide what feature to build next.

Well, look who has a book published and on Amazon?

Me!!! It’s me (and Siew Ann, my co-author)

www.amazon.com/dp/B0GTHJ3Y6D/

Print version and full announcement coming soon.

1 week ago 7 0 0 1

home OF paella - when will Bluesky give us editing?

1 week ago 0 0 0 0

Taking the train to Valencia today, to meet with some fellow indie founders for a couple of days.

As Valencia is the home paella, it’s definitely on the menu!

1 week ago 3 0 2 0

They ARE pretty similar. But a couple of thousands kilometres apart.

(Writing as someone from one of those places.)

2 weeks ago 2 0 0 0

“We’re not in New Zealand, daddy.”

- my exasperated Spanish daughter when I said “please hurry up, we’re running late” one time too many this morning on the way to school.

2 weeks ago 3 0 0 0

Happy Spanish Fathers Day for those who celebrate.

2 weeks ago 1 0 0 0

I’d be surprised if even 1 in a thousand get a reply.

And the account would be blocked within a few days by Gmail.

2 weeks ago 1 0 0 0
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Kill the HiPPO's cover design

Just published an update about "Kill the HiPPO's" cover design over on the book's website.

killthehippo.com/posts/kill-t...

2 weeks ago 0 0 0 0