Tip 10 - Incorporating EA (Enterprise Architecture)
For EA to be seen as strategic by the executive, they must be able to see the value it can create. Link components to outcomes to start, but ensure articulation is in business speak not jargon!
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Tip 9 Understanding Change!
Structural tasks are easy (hierarchy & management reports), but the interpersonal & cultural shift is much harder & why failure is so high
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Tip 8 Understanding your domain!
If your new winning strategy is linked to your existing culture, capabilities & processes/systems then you will likely fail!
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Data is key looking at the past, but can only tell us so much, to be really useful we need to add empathy. Then we have to use creativity and logic to show us how a new superior future can compel customers further!
Tip 7 Controversial - Branding!
When rebranding show a stepped approach that ensures you don’t break your customers existing habits with you! (Need a blueprint?)
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Tip 6 - Another big one!
It’s better to be 1st in a new category than trying to be “better” with a weak position in your existing category.
2/2
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Tip 6 - Another big one!
What position do you own in the mind of your customer?
Being known for something specific helps you win, the best way to do that is to be 1st!
1/2
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Tip 5b- A big one contd…
Strategy is about choices & integrated ones at that. Planning is about doing something in the future with a budget & timescale and some sort of ROI 2/2
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Tip 5a- A big one & learnt from the great RogerM
Planning is NOT strategy, even when you add the word “strategic” before. Planning is knowable, controllable & easily doable 1/2
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Tip 5 - There is no data on the future, so your current strategy is as risky as any new strategy. The key is to work up a new strategy based on logic & tested appropriately…
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Some good points made in this book by Phil Morgan too!
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Tip 4 - The battleground is for the mind and perception not for product!
The top 3 products in one market can be reversed in another market proving customers buy on perception…
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Tip 3 - Where you offer a similar value equation, customers will choose the lowest price…
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Worth a read…
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Tip 2 - Remember companies don’t compete, but your products and services do!
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Tip 1 - You can’t get there from here!
Can’t remember where I heard this (sorry) but as experts in creating superior choices it”s a key skill knowing how to recognise this challenge!
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StrategyAnd will be delivering our views, tips and expertise on how to get improved answers and superior solutions whether competitor analysis or commercial positioning using #insight #strategy #businesstips #enterprisearchitecture #digital #systemsthinking #designthinking and #innovation