On this April 1st, EvoKE didn’t want to trick you…
but to challenge a common #misconception.

Try this: search “evolution” and look at the images.
What do you see?

Chances are, it’s the “march of progress”.
👉 But this gives the wrong idea.

#Evolution isn’t linear, it’s branching.

Enjoying hearing from Jon Roozenbeek at #abswss25 about the tobacco 'disinformation playbook' shared pseudonymously by a 'Mr Butss' with three elements:

- Sow doubt
- Counter attack
- Don't lie (too much)

Sound familiar?

Foi uma conversa mesmo inspiradora. Obrigada!