Quid Pro Quo: The Risks of Undisclosed Endorsement How is a paid partnership defined? Is it a monetary transaction? A free meal? A night in a hotel? No matter what you receive from a brand for promotion, it must be clear to stakeholders.

Undisclosed endorsement is no joke, and consumers have a right to know they are being marketed to.

The EU is cracking down on influencers not telling their audiences the full story.

A Cure for Wellness Influencers More an more of us are turning to social media, rather than qualified professionals, for diet, nutrition and lifestyle advice. For so-called ‘wellness influencers’, it is open season.

Wellness influencers, or snake oil salesmen?

Trump's medical team has stated that, from now on, he is permitted only to do little Nazi salutes with his wrist.

Brand Alignment is a Two-Way Street When brand alignment goes pear-shaped, it might hurt you more than you think.

What happens when your ambassador's values and your brand's values don't match?

Brand alignment is a two-way street and we need to take greater care of who we select as the faces of what we care about.

Take a look below

Free speech goes both ways. You have the right to express your beliefs, and I have the right to tell you that you are a moron.

Followed and reposted 💙

The Watchlist: Joey Swoll Filming in the gym. An oft-discussed issue. Something that Joey Swoll has many opinions on, and ones that fitness brands might want to consider

The Watchlist.

This week, Joey Swoll. the CEO of Gym Positivity combating entitled fitness influencers.

Does Joey promote accountability and responsibility, or misogyny and harassment?

Whatever it is, it might be a call to fitness brands to be careful whom they partner with.

Take a look below.

WTFF

Donnie Two Scoops 😂

Vielen Dank.

Donald Trump cannot buy Greenland. His spawn is off to visit there to film for a podcast and is not meeting with any government officials.

Any hostile takeover, AKA invasion, is an attack on Danish soil and will trigger Article 5 of NATO and direct conflict with 31 countries.

The unsettling thing is that the French far-right now have a martyr. One of the founding fathers of modern populism.

I think an AI travel influencer is an awful concept. People buy people, so to speak.

This is a topic that is not being discussed enough, especially from an ethical perspective.

Here's the thing. Most people, I don't think, are ready to accept AI. So, using it as a marketing tool runs a risk of alienating your audience. It can be seen as a cop out. Lazy. Unimaginative. It should only be used as a visualisation tool and not a marketing tool.

Give yourself permission to be creative | Ethan Hawke | TED YouTube video by TED

I posted yesterday regarding my recent blog about AI vs. the human spirit.

Whilst this is not related to AI, for me, I think Ethan Hawke sums up my feelings as to how a machine can never capture the human spirit and why we will never fully accept it.

But his doctor said he could live to be 200. I am not even kidding.

Do We Buy AI? It feels like we are fast approaching peak creative AI capabilities. Whilst this stokes fears of mass redundancies across the globe, there are some things that we need to stop and consider.

Does AI really have to be so much of a danger to the creative industry? Can it be devalued? Where is the human spirit?

Do we buy AI? Please read and let me know your thoughts, particularly those with brands.

I know he won't, but I'm talking about EU countries banning it outright.

Banning X would be a good start.

However, Bluesky's audience, regardless of how large it will become, will consist mostly of people who are far more capable of critical thinking than those of X. So far, I have seen many positive examples of how we alert each other to subterfuge. This will be no different.

❤️💙

Thanks. Blocked.

Well, it's a sad, sad situation.

May good things find you.

Merry New Year!

You are doing the good work.

Fake It Until You Make It Brands can see the pedigree of a content creator by who currently sponsors them. However, what if that isn’t true?

Influencers are misleading us in many ways, which includes saying that they have brand affiliations that they don't actually have.

Read more below and join in the conversation.