You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit Consumers often use apps to support them with the pursuit of physical and cognitive fitness goals. Subtle linguistic strategies such as personal forms of address can encourage consumers to attain the...

Very happy that is one is now online! Are you interested how the strategic use of personal pronouns might help consumers pursue their goals? And how apps and services supporting consumers in goal pursuit should communicate with consumers?

onlinelibrary.wiley.com/doi/10.1002/...

The Centre for Language Studies at Radboud University is excited to organize 'Communication Reimagined' symposium on the 12th of June with three amazing keynote speakers: prof. Raymond Mar, dr. Hannah de Mulder & prof. Karina van Dalen-Oskam. Come and join us to discuss the future of communication!

A tale of two platforms: A comparative analysis of language use in consumer complaints on Reddit and Spotify Community The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, advancing the fields of advertising and marketing research.

Happy to share the result of a great collaboration with amazing Qian Yin: doi.org/10.1002/cb.2...

If you are interested in exploring linguistic patterns in consumer complaining behaviour, this paper has some fascinating new insights to offer.