Killer post, thanks for sharing!

This is not a talk about how discovery should work.
It’s about how growth actually happens.

Hosted by Hustle Badger.

5/5
#product #productmanagement

• How discovery can build credibility and trust — not just insights

• Counterintuitive lessons from scaling discovery
• The mindset shifts needed to sustain new ways of working when you have to prove yourself again and again

4/5

• Why leading with business impact can unlock better decisions and bring the organisation with you

Not as a planned transformation, but as a way to make better decisions and create real business impact.

You’ll hear what happens when discovery meets reality:

3/5

It’s a series of choices, tensions, and compromises — navigating pressure to move fast while trying to move intentionally.

In this talk, Francesca Cortesi shares real stories from building and growing discovery habits across scale-ups.

2/5

Not by the Book: How growth really happens

📅 Wednesday, 11 March
⏰ 17:00 – 18:00 GMT
📍 luma.com/iqeq3858

Growth is often framed as speed, scale, or shipping more.

But in reality, growth looks very different.

1/5

• Quantify the business risk of development
• Set a discovery budget and make efficient use of it
• Link product metrics to business metrics
• Articulate your strategy and plans in ways that execs care about
• Create an operating routine that drives accountability

#vibecoding #ai #product

5/5

Product neo MBA - Hustle Badger Please accept cookies to access this…

NB. Course content is the same for both Exec & Build with AI

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗡𝗲𝗼 𝗠𝗕𝗔
👉 www.hustlebadger.com/product-neo-...

Nail the PM toolkit as a junior PM

• Create a product vision
• Articulate your product strategy

4/5

Product neo MBA - Hustle Badger Please accept cookies to access this…

• Picking the right tools (Replit, Lovable, Bolt, Cursor)
• Creating detailed specs with LLMs
• Debugging strategies
• Adding Stripe payments to your apps
• Connecting your project to Github
• Graduating to an AI IDE (Cursor)
• Using console logs to debug
• Using Terminal

3/5

Build with AI Cohort - Hustle Badger Please accept cookies to access this…

𝗘𝘅𝗲𝗰 𝗕𝘂𝗶𝗹𝗱 𝘄𝗶𝘁𝗵 𝗔𝗜
👉https://www.hustlebadger.com/exec-build-with-ai/
Get comfortable with vibe coding in a cohort of peers
• Master no code tools
• For CEOs, Execs, VPs, Directors and board members only.

𝗕𝘂𝗶𝗹𝗱 𝘄𝗶𝘁𝗵 𝗔𝗜
👉https://www.hustlebadger.com/build-with-ai-cohort/

2/5

Deploy an AI Agent Cohort - Hustle Badger Please accept cookies to access this…

𝗟𝗔𝗦𝗧 𝗖𝗛𝗔𝗡𝗖𝗘 𝗧𝗢 𝗝𝗢𝗜𝗡 𝗖𝗢𝗛𝗢𝗥𝗧𝗦 - Class starts this week! 🚀

𝗗𝗲𝗽𝗹𝗼𝘆 𝗮𝗻 𝗔𝗜 𝗮𝗴𝗲𝗻𝘁
👉 www.hustlebadger.com/ai-agents-co...

Build and deploy an AI agent in production
• Master n8n
• Learn RAG
• Use MCPs
• Write Evals
• Create multi-agent systems

1/5

This free workshop is open to Directors, VPs and CPOs to allow for an intimate and frank conversation.

The session will not be recorded.

Attendees will receive a free copy of the Hustle Badger competency framework.

Hosted by Hustle Badger.

#product #productmanagement

3/3

• Define what good looks like
• Use hiring and development to improve performance
• Benchmark your team and identify opportunities for growth
• Plan support and training to effectively upskill your team

2/3

Building a High Performance Product Team

📅 Tuesday, 10 March
⏰ 17:00 – 18:00 GMT
📍 Register: luma.com/rpc851ts

How are the best product organisations actually built?

Join this workshop where we’ll share practical tips and free templates to help you:

1/3

Maybe you've woken up desperate for a deep dive on Cowork, Open Claw, SaaS product development, delivery reviews.... either way, the only way we'll know is if you tell us.

📢 TELL US WHAT WE CAN MAKE FOR YOU!!! 📢

👇 In the comments below

#vibecoding #ai #product

2/2

Time to 📢 ASK YOU WHAT YOU WANT 📢
We're always on the look out for content gaps to fill.

What should we write on next?
Where do you wish Hustle Badger had an article, a course, a template?

1/2

This free workshop is open to Directors, VPs and CPOs to allow for an intimate and frank conversation.

Attendees will receive a free copy of the Hustle Badger competency framework to help teams understand where they want to grow.

#product #productmanagement

3/3

• Define what “good” looks like for your product team
• Use hiring and development to improve performance
• Benchmark your team and identify opportunities for growth
• Plan support and training to effectively upskill your team

2/3

Building a High Performance Product Team

How are the best product organisations actually built?

📅 Tuesday, 10 March
⏰ 17:00 – 18:00 GMT
Link: luma.com/rpc851ts

Hustle Badger is hosting a practical workshop where we’ll share frameworks and templates to help you:

1/3

Bitesize: Snap Strategy Class | Write a Product Strategy in 1 hour - Hustle Badger Please accept cookies to access this…

👉𝗦𝗻𝗮𝗽 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝘂𝗿𝘀𝗲: www.hustlebadger.com/courses/snap...
👉𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗰𝗼𝘂𝗿𝘀𝗲: www.hustlebadger.com/courses/prod...
👉 𝟯𝟬 / 𝟲𝟬 / 𝟵𝟬 𝗱𝗮𝘆 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗴𝘂𝗶𝗱𝗲 𝗳𝗼𝗿 𝗩𝗣𝘀: www.hustlebadger.com/what-do-prod...

#product #productmanagement

6/6

Bitesize: Snap Strategy Class | Write a Product Strategy in 1 hour - Hustle Badger Please accept cookies to access this…

• 3-4 pillars and what you might build under each

5. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗵𝘆𝘁𝗵𝗺 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝘂𝗻𝘀.

• Sprint reviews
• Quarterly planning / OKRs
• Target customers
• Value prop
• Business model

5/6

Bitesize: Snap Strategy Class | Write a Product Strategy in 1 hour - Hustle Badger Please accept cookies to access this…

4. 𝗡𝗼𝘄 𝗴𝗲𝘁 𝗮 𝘀𝗻𝗮𝗽 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗼𝗻 𝗽𝗮𝗽𝗲𝗿.
• 1-2 pages. 2-3 hours to write.
• SWAG - stupid wild ass guess
• But something you can iterate with others

Should include
• Your team's mission and measure of success
• Company and market context
• Key users and needs

4/6

Bitesize: Snap Strategy Class | Write a Product Strategy in 1 hour - Hustle Badger Please accept cookies to access this…

3. 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀

30-min 1:1s with everyone around you.
• What do I need to know?
• What are the biggest challenges?
• Who else should I talk to?

In your first few weeks there are no stupid questions. That's not true after 6 months.

3/6

Bitesize: Snap Strategy Class | Write a Product Strategy in 1 hour - Hustle Badger Please accept cookies to access this…

2. 𝗘𝗮𝗿𝗻 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝗲.

Pick one before BAU drowns you:
• Qual research. Go speak to customers.
• Quant research. Do analysis no one's done.
• Process mapping. Map a cross-functional flow.
• Embed. Spend a week in a team you work closely with.

2/6

Bitesize: Snap Strategy Class | Write a Product Strategy in 1 hour - Hustle Badger Please accept cookies to access this…

𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄 𝗿𝗼𝗹𝗲? Here's an onboarding guide for ICs 👇

1. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝗼𝘀𝘀' 𝗴𝗼𝗮𝗹𝘀
• What does success look like in 3/6/12 months?
• What 2-3 things matter most this quarter?
• What are their biggest worries and how do they like to work?

1/6

B2B: Teams handle requests from clients. They manage complex needs. Product managers join sales calls. They build more features to go deeper with each client.

B2B and B2C product management are two different games.

Know which one you’re playing.

And play to win

10/10
#product #productmanagement

B2B: Product marketing is a big job. You must teach users how to get value. Training, demos, and support are key.

𝟵) 𝗪𝗵𝗮𝘁 𝗧𝗲𝗮𝗺𝘀 𝗗𝗼

B2C: Teams focus on user behavior. They look for patterns in data. They build features users will love, even if users never ask for them. Simplicity wins.

9/10

B2B: Users are experts. They know their needs. You can trust their feedback more. Deep interviews matter.

𝟴) 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

B2C: The product must be self-explanatory. Users onboard themselves. Marketing is about showing value fast.

8/10

B2B: Testing is hard. Fewer users mean less data. You rely on feedback, case studies, and client stories. Change is slower.

𝟳) 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗨𝘀𝗲𝗿𝘀

B2C: Users may not know what they want. They ask for small changes. You must read between the lines.

7/10

B2B: Sales teams drive growth. They push for new features to close deals. Hitting targets is everything. Product managers work closely with sales.

𝟲) 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀

B2C: You run lots of AB tests. Data is everywhere. You can see what works fast. Decisions are data-driven.

6/10