Winning Gen Z Isn't About Likes Soccer tournaments, scavenger hunts, and what a mayoral race is actually teaching us about 2026.

I’ve been mobilizing young voters for nearly 8 years now — I’ve seen a lot of different approaches in that time.

Most campaigns and organizations are still getting it wrong.

Winning Gen Z isn’t about likes, it’s about community. 👇

open.substack.com/pub/santiago...

Over the weekend, 8 children were killed in Louisiana in the deadliest mass shooting in over 2 years. In Iowa City, 5 people including 3 students were injured in a shooting.

Our hearts are with all those impacted. We’ll keep fighting for a future where young Americans live free from gun violence.

Winning Gen Z Isn't About Likes Soccer tournaments, scavenger hunts, and what a mayoral race is actually teaching us about 2026.

I’m tired of hearing people talk about how they’re gonna mobilize Gen Z through TikToks, or podcasts, or one-time events.

All of that matters, but it’s not how you truly organize a generation desperately seeking community. 👇

open.substack.com/pub/santiago...

Winning Gen Z Isn't About Likes Soccer tournaments, scavenger hunts, and what a mayoral race is actually teaching us about 2026.

I’m tired of hearing people talk about how they’re gonna mobilize Gen Z through TikToks, or podcasts, or one-time events.

All of that matters, but it’s not how you truly organize a generation desperately seeking community. 👇

open.substack.com/pub/santiago...

"Content is not community. And attention is not belonging"

Some might call them the voters of tomorrow! 😉

Winning Gen Z Isn't About Likes Soccer tournaments, scavenger hunts, and what a mayoral race is actually teaching us about 2026.

I’ve been mobilizing young voters for nearly 8 years now — I’ve seen a lot of different approaches in that time.

Most campaigns and organizations are still getting it wrong.

Winning Gen Z isn’t about likes, it’s about community. 👇

open.substack.com/pub/santiago...

Santiago’s Chaotic Thoughts | Substack I've spent 15 years tweeting every thought that came into my head. This is that... but longer. Click to read Santiago’s Chaotic Thoughts, by Santiago Mayer, a Substack publication.

Tomorrow’s Substack article is one I’ve wanted to write since last November.

Too many people think that mobilizing young people requires getting the most views or hosting the biggest event.

It doesn’t. Winning Gen Z is all about community.

See y’all at 7am👇

open.substack.com/pub/santiago...

Santiago’s Chaotic Thoughts | Substack I've spent 15 years tweeting every thought that came into my head. This is that... but longer. Click to read Santiago’s Chaotic Thoughts, by Santiago Mayer, a Substack publication.

Tomorrow’s Substack article is one I’ve wanted to write since last November.

Too many people think that mobilizing young people requires getting the most views or hosting the biggest event.

It doesn’t. Winning Gen Z is all about community.

See y’all at 7am👇

open.substack.com/pub/santiago...

Too many of our kids are getting killed, because of thoughtless assholes like Republican Speaker of the House Mike Johnson.

This mass shooting today happened in his own district. He said “thoughts and prayers” but did nothing AGAIN.

Remember this when we can take back the House in November.

To be clear, I don’t use it dismissively, it’s just shorthand to refer to the specific type of online hyper partisan Dem

Wrong. There isn’t proof. Machines are air-gapped, for what you’re saying to be true, Musk would have needed physical access to thousands of machines. Doing that without getting caught is physically impossible.

Your mainstream online Dem with #resist in their bio

He didn’t flip NC, but he got damn close!

I don’t disagree — but going back in time to stop Joe from ever running wasn’t an option. Running Harris saved us from a real Republican landslide.

Ya — there’s no persuadable voters on this platform, especially not amongst my followers.

Switching to Harris is the only reason why Republicans don’t have 56 Senate seats. I like Joe, but it’d have been a bloodbath with him at the top of the ticket.

lol it’s not even the left that believes this, it’s mainstream resistlibs.

They’ll spam my replies with it every chance they get, and I’m beyond done with it.

“No one ever won all the swing states”

I’m sorry — are we forgetting about Obama’s 365 electoral vote win? Or when Reagan won every state but Minnesota and DC?

Y’all need to stop mindlessly repeating shit you read online.

TPUSA’s main entity by itself outspent every left-leaning youth vote org combined by $90M. When you combine right-wing youth orgs, they outspent us almost 10:1.

We really need Dem donors to stand up and dig into their pockets.

And before y’all come post your links in my replies — I’ve seen them all. It’s all bullshit meant to make you feel better.

I’m not engaging with this shit and will hide your reply.

I’m losing my patience to deal with whatever mass psychosis convinced a good portion of this app that the 2024 election was stolen.

I’m sorry that we lost. I really am. I wish we hadn’t.

But we did, and it’s time to accept it.

It didn’t seem legit to you, it seemed legit to all the election officials and county precinct chairs — as well as to Biden’s CISA and to data teams on thousands of campaigns and organizations.

We lost — sorry. I wish we hadn’t.

I’m glad she didn’t engage with conspiracy theories that have no basis in reality and only serve to further erode confidence in our, actually very secure, elections.

Because he did. I’m sorry. We lost.

While I get why you’d want to pretend we didn’t, we did. It sucks. It hurts. It happened.

Buddy, you are wrong, in denial, and spreading election misinformation.

You’re welcome to live in fantasy land, but you ain’t doing that in my replies.

This is false. There is no concrete evidence of anything except of us losing.

Sorry.

Ah yes… you in 2026 America. Lenin in 1917 Russia. Same thing.

Putting aside that, just by definition, social democrats and liberals aren’t fascists — if you don’t like me working with folks to my left, then how does your refusal to work with me make sense?

You’re telling me to abandon allies I have without offering a replacement.