Founders in Focus: Small Wonder Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

When their haircare wasn’t cutting it, these alumni decided to rethink it. 💆

Stephanie Farsht ’97 MBA and Paul Earle ’99 MBA created Small Wonder, a beauty start-up bringing smarter products, cleaner ingredients and an innovative powder-to-lather experience to consumers: kell.gg/21cef5

Staying in a job too long is like overstaying your welcome at a party. Your moment to leave can come and go.

Instead of waiting for a crisis to force your hand, Professor Sanjay Khosla offers three tips for good exit timing.

Explore his advice in Kellogg Insight: kell.gg/b0b023

👏 Congratulations to Mohanbir Sawhney, Clinical Professor of Marketing, on winning Best Marketing Case at the Case Centre’s 36th annual Awards.

His Sephora case explores leadership decisions in a rapidly evolving #AI landscape. #KelloggLeader

The Recipe for Innovation? An Alliance Between Art and Science. Three tips to help organizations build bridges between creative and systematic thinkers.

Wrote about former Northwestern engineering school dean Julio Ottino's advice on merging art and science, for @kellogginsight.bsky.social insight.kellogg.northwestern.edu/article/reci...

Can AI Help Humans with Empathy? Large language models are surprisingly good at recognizing empathic communication—and can teach people how to better connect with others.

Can AI recognize empathy? New research from Kellogg's Matt Groh suggests large language models are surprisingly good at recognizing empathic communication—and can teach people how to better connect with others. kell.gg/e54e7e

Take 5: We Can Work It Out Office disputes can be stressful and disruptive. Kellogg faculty offer strategies that can help.

Conflicts can crop up at any time in the workplace. So it’s critical for business leaders and workers to know how to respond. At Kellogg Insight, faculty offer different strategies that can help. kell.gg/640a9e

Bucking the Party Line May Not Be as Perilous as People Think Republicans and Democrats overestimate backlash from their own party for voicing dissent. It could be making polarization worse.

People often hesitate to share opinions that differ from the main positions of their political party. But this concern may be overblown, according to Kellogg's Eli J. Finkel and Nour Kteily. kell.gg/8f7db4

The Vicious Cycle of Long Wait Times The longer customers wait, the longer they take when it’s their turn. That can gum things up further.

The waiting ... is the hardest part.

A common problem many businesses face: customers leaving before getting service due to long wait times. Research from Prof. Achal Bassamboo paves the way for practical solutions. kell.gg/524dca

Is AI Turning Back the Clock on the Job Market? Historically, new technologies have replaced jobs requiring more manual tasks. But AI is doing the opposite, with big implications for workers.

Historically, new tech has replaced jobs that require more manual tasks. But a study from Kellogg's Dimitris Papanikolaou and Bryan Seegmiller suggest AI is doing the opposite, with big implications for workers. Read how at Kellogg Insight. kell.gg/83a65c

4 Trends to Watch in China’s Economy The challenges go beyond tariffs and trade wars. A Kellogg expert discusses real-estate anxieties, youth unemployment, and other factors clouding the nation’s outlook.

What challenges face China in the year ahead?

Professor Nancy Qian discusses real-estate anxieties, youth unemployment, and other trends to watch clouding outlook for the world’s second-largest economy at Kellogg Insight. kell.gg/5b2a1f

3 Signs It’s Time for Your Next Chapter To keep your career on track, it’s better to make a job change early than to overstay your welcome.

To keep your career on track, it’s better to make a job change early ... than to overstay your welcome.

At Kellogg Insight, Prof. Sanjay Khosla identifies three signs it's time to plan a graceful departure from your current organization. kell.gg/2533d9

In Price Negotiations, Every Second Counts A study of millions of eBay transactions shows who benefits when buyers and sellers take longer than usual to respond.

Whether it's a salary negotiation or buying furniture on Marketplace, bargaining is a fundamental part of doing business. Luckily, Prof. Caio Waisman's new study of eBay offers best practices for bargaining—learn more at Kellogg Insight. kell.gg/a1f9f0

AI agents are ‘aeroplanes for the mind’: five ways to ensure that scientists are responsible pilots As artificial-intelligence systems take on more of the scientific workflow, the central goal should not be complete automation, but designing platforms that preserve creativity, responsibility and sur...

AI agents are "airplanes for the mind" - check out my latest piece in Nature.

The question is not whether machines replace scientists, but what kind of scientist emerges when we learn to fly.

www.nature.com/articles/d41...

Podcast: I Respectfully Disagree From ketchup on hot dogs to politics, it can be hard to talk constructively about polarizing issues. On this episode of The Insightful Leader, we play a game to recognize the traps we often fall into ...

From ketchup on hot dogs to politics, it can be hard to talk constructively about polarizing issues. On this episode of The Insightful Leader, Prof. Steven Franconeri discusses traps we often fall into—and how to avoid them. kell.gg/06388d

The Economic Price We Pay for War A study of armed conflict in the post–World War II era finds that no matter the outcome on the battlefield, economies suffer on all sides.

The consequences of war are devastating. In a study of 135 wars across 115 countries from 1946 to­ 2023, Prof. Efraim Benmelech found that war, on average, led to a decline in real GDP by about 13 percent. Learn more at Kellogg Insight. kell.gg/e6a419

The Growth Factor Fueling Industry Behemoths Standardizing production has helped massive companies like IKEA, Starbucks, and Coca-Cola outscale their competitors.

How did companies like IKEA and Starbucks grow so much more quickly than their competitors?

Research from Prof. Sara Moreira suggests that one of the key factors behind extremely rapid scaling? Standardization. Read why at Kellogg Insight. kell.gg/eae8ad

Podcast: In Workplace Negotiations, Put the Relationship First It’s not just about salary. On this episode of The Insightful Leader’s “Ask Insight,” we hear how to approach some common work tensions by finding common ground.

We tend to associate the word “negotiate” with salary and home buying—but for Kellogg’s Leigh Thompson, the list should be much longer.

On an episode of “Ask Insight,” Thompson demonstrates how to negotiate solutions in tricky situations. #KelloggLeader kell.gg/10d8df

What Does It Mean to Be Rational? It’s more than just being logical and analytical, research shows. But misperceptions can affect how people are treated and how much they are paid.

Scientists. Investors. Artists. When you think of a rational person, what comes to mind?

Prof. Tessa Charlesworth suggest it’s more than being logical and analytical, but misperceptions can affect how people are treated—and paid. kell.gg/92853f

Sure, AI Can Automate. But How Can You Use It to Innovate? A Kellogg professor’s experience deploying AI in the classroom shows how domain knowledge and experimentation can lead to true breakthroughs.

Professor Sébastien Martin's experience deploying AI in his classroom shows how domain knowledge and experimentation can lead to true breakthroughs. Learn how at Kellogg Insight. kell.gg/0adcd5

When Campaigns Backfire A leaflet campaign during the 2023 Argentine presidential election was expected to hurt an outsider candidate but had the opposite effect. What went wrong?

A leaflet campaign during the 2023 Argentine presidential election was expected to hurt an outsider candidate. It had the opposite effect.

What went wrong?

Research from Georgy Egorov looks at how campaigns backfire at Kellogg Insight. kell.gg/37514f

Political News? Not in My Feed. A new study of smartphone habits reveals that, in the runup to the 2024 U.S. presidential election, political content was mostly an afterthought.

"People that are spending time on Instagram, TikTok, or YouTube are occasionally running into [terms like] ‘Donald Trump’ and scrolling past it very fast." - Prof. Guy Aridor on Americans’ low consumption of political content on phones. kell.gg/12933c

What Happens When a Luxury Brand Loses Its Iconic Founder? Whoever inherits the role must strike a balance between remaining true to the founder’s vision and not getting stuck in the past.

After Giorgio Armani’s death, his fashion house faced a challenge that many luxury brands share: how to carry on without an iconic founder. Prof. Greg Carpenter considers what's next for Armani and why founders matter at Kellogg Insight. kell.gg/a85da6

Why It’s So Hard to Battle Corporate Debt with Policy A 2017 tax bill reduced the amount of loan interest that companies could write off. It barely made a dent on borrowing.

A 2017 tax bill reduced the amount of loan interest that companies could write off. According to research from Prof. Matthew A. Phillips, it barely made a dent on borrowing. kell.gg/ad5d0f

#KelloggLeader

Say Hello to Your New AI Study Buddy As students continue to use generative AI for their homework, professors have found a way to enrich rather than combat the experience.

It’s perhaps the classroom’s worst-kept secret: students are using generative AI to do homework. But instead of fighting this trend, Kellogg’s Robert Bray and Sébastien Martin created an LLM that can tutor MBAs. Learn how at Kellogg Insight. kell.gg/6f250b

#KelloggLeader

When It Comes to Creativity, AI Doesn’t Always Have the Answer A classroom experiment shows why you shouldn’t short-circuit the brainstorming process.

"Don’t ask a bot what to think, ask a bot how to think.” – Kellogg's Brian Uzzi, on how to avoid short-circuiting the brainstorming process.

Learn more in Uzzi's full discussion on AI and creativity at Kellogg Insight. kell.gg/0ae87c

#KelloggLeader

Should I Feel Guilty about Using AI? While AI queries have a modest carbon footprint, power-hungry data centers need more transparency and regulation.

The rapid spread of AI tools carries an environmental cost due to the energy needed to power them. But the burden of limiting that impact should fall on companies and regulators, suggests Prof. Matthew Roling. Read why at Kellogg Insight. #KelloggLeader kell.gg/bd402d

When Supply-Chain Disruptions Strike, Preparation Is Everything “Disruptions expose the difference between firms that merely survive and those that gain strategic ground.”

With supply-chain disruptions on the rise, companies better prepared to face them have an opportunity to come out ahead of their competition.

Learn the value of being prepared with research from Prof. Seyed Iravani at Kellogg Insight. #KelloggLeader kell.gg/c21ec7

Podcast: Focus on Your Story, Not Your Résumé As your career progresses, it can be easy to get stuck in a narrow professional lane. Learn how to break free on this episode of The Insightful Leader.

As your career progresses, it can be easy to get stuck in a narrow professional lane.

Learn how to break free on this episode of The Insightful Leader, with advice from Kellogg's Suzanne Muchin. kell.gg/517639

#KelloggLeader

Podcast: In Workplace Negotiations, Put the Relationship First It’s not just about salary. On this episode of The Insightful Leader’s “Ask Insight,” we hear how to approach some common work tensions by finding common ground.

We tend to associate the word “negotiate” with salary and home-buying, but for Prof Leigh Thompson the list should be much longer. On the Insightful Leader podcast, Thompson explains how managers can negotiate solutions in tricky situations. kell.gg/a8mc

#KelloggLeader

When It Comes to Giving, People Value Time over Money Monetary donations are generally more helpful for charities. So why do people prefer to donate their time instead?

It's an old question. Time? Or money?

For charitable causes, Prof. Rima Touré-Tillery and alum Samantha Kassirer found that people are generally more willing to give their time. Learn why, and what businesses could learn at Kellogg Insight. kell.gg/42452a