A trap when launching a SaaS:

Building for 'future enterprise customer' instead of today's SMB buyer.

Spent 6 months adding enterprise features no one asked for.

Meanwhile, small businesses were ready to pay for our basic version.

Start where customers actually are, not where you wish they are.

After 15+ years of both office (3) and remote (12):

My management approach:

In office, over emphasize process

Remote, over emphasize outcomes

Building SaaS? Here's what actually matters in your first year:

Not your tech stack.
Not your fancy website.
Not your logo or brand.

Just three key metrics:
1. Customer acquisition cost
2. Revenue per customer
3. Monthly burn rate

Track these daily. They determine survival.

Hard reality check... most subscription tools are vitamins, not painkillers. They promise optimization but deliver complexity.

Most underrated business skill:

Knowing when to say 'no' to good ideas.

Every 'yes' splits your focus.

Every 'no' strengthens your vision.

Build one thing great > Build three things okay.

...also if you figure out how to do this, please tell me how.

The most effective SaaS onboarding email we ever sent:

'Hey, saw you signed up. What are you trying to accomplish?'

No fancy automation. No drip sequence. Just a founder asking a question.

~60% response rate. Better product insights than months of analytics.

#BuildInPublic #SaaS

Most impactful product decision we made:

Removing features our paying customers rarely used.

Cut 30% of our features. Support tickets dropped by half. Sales demos got shorter. Close rate went up.

Turns out 'time spent explaining features' was our hidden growth bottleneck.

#SaaS

My two favorite tracks from 'The Bear'

DM 50 people complaining about the problem online.

We landed 8 paying users doing just this. No feature lists, no hype, just:

'Hey, saw your post about... We built a solution.'

First customers don't care about your brand. They care if you can solve their problem today.

#BuildInPublic

Especially if you start the video with your product's 'wow moment' - the feature that makes users say 'ah, now I get it.'

The most expensive mistake I made building my first SaaS:

Optimizing the tech stack before finding product-market fit.

Spent 3 months making the system 'enterprise ready' when I should have been talking to users.

Ship fast, optimize later.

Gotta start somewhere!