Time to shed some light on the audio opportunity - The Media Leader Although podcasts and streaming are a significant part of the audio offer, there has been little analysis on their true scale and the benefits for advertisers. Let's change that.

Radiocentre CEO @matt-payton.bsky.social highlights the significant audio opportunity for advertisers in this opinion piece for @themedialeader.bsky.social uk.themedialeader.com/time-to-shed...

Radio can continue to thrive in turbulent times - Radiocentre As we begin a new year it’s tempting to look ahead and make predictions about the future. Some of this is sensible planning, scanning the horizon for challenges and opportunities. […]

Radiocentre CEO @matt-payton.bsky.social reflects on 2025, urging a focus on what we can control. For radio, that means building on record audiences, growing revenues, and innovation. Read more: www.radiocentre.org/radio-can-co...

Radio advertising delivers an average ROI of £7.70 per £1 spent💸 Use our ROI Calculator to tailor insights for your brand and budget, simplify campaign planning, and maximise your media strategy. 🔓 Unlock its potential now: www.radiocentre.org/roi-predict/

BBC’s digital radio spin-offs could cost commercial stations £70m Trade body warns of closures and a ‘chilling effect’ on investment in commercial radio if Radio 1, Radio 2 and Radio 3 derivatives go ahead

BBC’s digital radio spin-offs could cost commercial stations £70m www.thetimes.com/uk/media/art...

Vote NOW for the best Audio Ad of the Year Ads from Burger King, Hiscox and Specsavers make the final shortlist. Voting closes at midnight on November 29th.

Bluesky early adopters! You clever bunch. Why don't you lend us some wisdom and help us select the best audio ad of the year: www.campaignlive.co.uk/article/vote...