Cymbio has been acquired by PayPal. And I’m genuinely proud to share that ZEP Fund invested early. But what I’m most excited about isn’t just the outcome (which is significant to our small… | Liat Aa... Cymbio has been acquired by PayPal. And I’m genuinely proud to share that ZEP Fund invested early. But what I’m most excited about isn’t just the outcome (which is significant to our small fund). It...

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Cymbio has been acquired by PayPal.

Proud ZEP Fund invested early, but prouder of the long game behind it: relentless execution, real infrastructure, and founders who kept going when it wasn’t glamorous.

Huge respect to Roy Avidor and the entire Cymbio team.

Excited to share that we’ve officially launched the ZEP Fund company page on LinkedIn. The ZEP Fund is an evergreen investment fund built to back exceptional startups founded by The Zell… | Liat Aaro... Excited to share that we’ve officially launched the ZEP Fund company page on LinkedIn. The ZEP Fund is an evergreen investment fund built to back exceptional startups founded by The Zell Entrepreneur...

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Excited to share we’ve launched the ZEP Fund page on LinkedIn.

ZEP Fund is an evergreen fund backing Zell Entrepreneurship Program (Reichman University) alumni startups, alongside top VCs.

10-year track record:
• 50 investments
• 1,000+ jobs
• 4 exits

Follow to see what Zell founders build next.

Most startup stories begin with the exit. This one begins with a shutdown. Most founder stories start with the win. This one starts with the wrong bet. It began inside The Zell Entrepreneurship… | ... Most startup stories begin with the exit. This one begins with a shutdown. Most founder stories start with the win. This one starts with the wrong bet. It began inside The Zell Entrepreneurship Pro...

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Most startup stories start with an exit.
This one starts with a shutdown.

NOVOS failed. Or Briga shut it down + returned capital.
Then rebuilt fast, no fundraising.

A year later: Galleon processed $100Ms + got acquired by Stash.

Same founder. New game.
What “failure” became your foundation?

This past Thursday, Shir Abecasis, Zell alumnus and the founder of Firmus, a ZEP Fund portfolio company with a recent successful exit, awarded scholarships derived from options she donated to the… | L... This past Thursday, Shir Abecasis, Zell alumnus and the founder of Firmus, a ZEP Fund portfolio company with a recent successful exit, awarded scholarships derived from options she donated to the univ...

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Powerful moment at Reichman University last week.

Zell alum & Firmus founder Shir Abecasis awarded “Freedom & Responsibility” scholarships, funded by options she donated at founding, to 15 student founders.

“This place gave me courage to dream big.”

A real model of giving back.

Most founders see data. Nitsan Yerushalmi saw the human cost of slow payments. Some founders stumble into ideas. Nitsan Yerushalmi collided with hers head-on. Before anyone knew her name, before… |... Most founders see data. Nitsan Yerushalmi saw the human cost of slow payments. Some founders stumble into ideas. Nitsan Yerushalmi collided with hers head-on. Before anyone knew her name, before Mo...

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Most founders see data.
Nitsan Yerushalmi saw the human cost of slow payments.

She lived the pain in billing + collections, chasing invoices, fighting portals, watching operators burn hours on money already earned. That lived experience became Monto.

B2B payments should feel like tapping a card.

Today marks a major milestone for Tommy Barav, and for Timeless (prev. timeOS). I first met Tommy during his time in the Zell Entrepreneurship Program and later backed him through the ZEP Fund… | Lia... Today marks a major milestone for Tommy Barav, and for Timeless (prev. timeOS). I first met Tommy during his time in the Zell Entrepreneurship Program and later backed him through the ZEP Fund. Wat...

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Big milestone for Tommy Barav and Timeless (formerly timeOS).

I met Tommy in the Zell Program and later backed him through the ZEP Fund, his path from Supertools → Magical → timeOS shows what real PMF looks like.

This week, Timeless launches: where your conversations build your AI agents.

From the Zell Entrepreneurship Program to founding Outgage, Mika Kayt is solving one of the biggest issues B2B marketers face today. Some founders set out to build tools, but others dare to… | Liat A... From the Zell Entrepreneurship Program to founding Outgage, Mika Kayt is solving one of the biggest issues B2B marketers face today. Some founders set out to build tools, but others dare to reimagine...

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From the Zell Program to founding Outgage, Mika Kayt is tackling one of B2B marketing’s biggest blind spots: gifting that actually proves ROI.

Outgage isn’t another platform, it makes gifting a measurable, AI-driven ABM channel in one seamless flow.

Some people are simply wired to build, not because they saw a path, but because they saw the friction in front of them and refused to accept it. For Nim Bar-Levin, entrepreneurship wasn’t a fallback.…... Some people are simply wired to build, not because they saw a path, but because they saw the friction in front of them and refused to accept it. For Nim Bar-Levin, entrepreneurship wasn’t a fallback. ...

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Some people build because they can’t ignore friction. That’s Nim Bar-Levin.

His new venture Dynamo helps community teams cut manual work and scale real relationships. Now powering 70+ brands, backed by the ZEP Fund.

If you run a brand or community and want scalable, human engagement, talk to Nim.

Roy Avidor could have built a simple SaaS product. Instead, he's building the infrastructure for digital commerce-serving brands like YSL, Balmain, New Balance, Lacoste, Macy's, Nordstrom and ... Roy Avidor could have built a simple SaaS product. Instead, he's building the infrastructure for digital commerce-serving brands like YSL, Balmain, New Balance, Lacoste, Macy's, Nordstrom and others -...

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Roy Avidor could’ve built a simple SaaS.
Instead, he built the backbone of digital commerce, powering YSL, Balmain, New Balance & more.

From Reichman U’s Zell Program to Cymbio, his journey proves courage + community > hype.

Now leading Agentic Commerce, where workflows run themselves.

What began in the Zell Entrepreneurship Program now sends 70,000 people skiing each year. Founders Yotam Idan and David Benzimra turned passion into product, and product into a global company. Some… ... What began in the Zell Entrepreneurship Program now sends 70,000 people skiing each year. Founders Yotam Idan and David Benzimra turned passion into product, and product into a global company. Some e...

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What started in the Zell Entrepreneurship Program is now sending 70,000+ people skiing every year.

Yotam Idan & David Benzimra took a personal passion → turned it into WeSki, a global travel platform with 60 employees.

Some companies start with data.
Others start with love for the mountains.

Litan Yahav 🎗️ built his first company, Segoma, with no background in diamonds - and sold it after transforming how the global industry traded. Today, he’s building Vyzer, a platform tracking $10B+… |... Litan Yahav 🎗️ built his first company, Segoma, with no background in diamonds - and sold it after transforming how the global industry traded. Today, he’s building Vyzer, a platform tracking $10B+ in...

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Litan Yahav 🎗️ built Segoma with no background in diamonds, and sold it after transforming the industry.

Now he’s building Vyzer, tracking $10B+ in assets.

From elite unit to startups, his path shows success isn’t linear, but built on focus and resilience.

(Part of the ZEP Fund Founder Series.)

Eight years ago, Sam Zell had a vision. He seeded the ZEP Fund with the idea that it would one day stand on its own as an evergreen fund, investing in founders from the Zell program. In 2025, that… |... Eight years ago, Sam Zell had a vision. He seeded the ZEP Fund with the idea that it would one day stand on its own as an evergreen fund, investing in founders from the Zell program. In 2025, that vi...

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Eight years ago, Sam Zell had a vision: a founder-run evergreen fund.

In 2025, that vision became reality: 51 investments, 5 exits, and one company paying dividends for 5 years.

The ZEP Fund is now self-sustaining.

→ The vision lives on, in every founder we back.

Eight years ago, Sam Zell had a vision. He seeded the ZEP Fund with the idea that it would one day stand on its own as an evergreen fund, investing in founders from the Zell program. In 2025, that… |... Eight years ago, Sam Zell had a vision. He seeded the ZEP Fund with the idea that it would one day stand on its own as an evergreen fund, investing in founders from the Zell program. In 2025, that vi...

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Over $400B in real-estate-backed bridge loans originates annually in the U.S. yet the process is still built on email threads, PDFs, and manual reviews. And that’s where Atlas comes in. Tal Shahar… |... Over $400B in real-estate-backed bridge loans originates annually in the U.S. yet the process is still built on email threads, PDFs, and manual reviews. And that’s where Atlas comes in. Tal Shahar st...

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$400B in real-estate bridge loans flow annually in the U.S., yet most are still processed with PDFs + email threads.

Atlas, led by Tal Shahar (Reichman Univ. + Zell alum, backed by the ZEP Fund), is fixing that. NYC + TLV. Hiring now.

Builders wanted.

Every year, Zell doesn’t just welcome new students, we welcome future founders, leaders & change-makers.

Zell 25 is no exception: 20 remarkable fellows ready to learn, build & lead.

Here’s to a year of ventures, collaborations & breakthroughs.

Thank you to Mae Palty and Tomer Applebaum for capturing my experience and story so beautifully. | Liat Aaronson Thank you to Mae Palty and Tomer Applebaum for capturing my experience and story so beautifully. I have always been a fan of this column in the Haaretz weekend magazine… super positive vibes, no inq...

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Just landed home after an unforgettable trip, captured by Mae Palty & Tomer Applebaum for one of my favorite Haaretz columns.

From NY with Sheba’s SPARC V delegation → heli-hiking in the Rockies with ZGEN. Adventure, connection, perspective.

Sometimes the best networking is 8,000 ft up.