Posts by Dave Davies
As someone who vibe codes … this is great advice from
@weightsbiases.bsky.social .
Prompting isn’t the bottleneck 🍾. Context is.
RPI (🧪Research → 🤔Plan → 🛠️Implement) + 🤏intentional compaction = ➿fewer correction loops and 👍better output.
100% worth the read.
Link in the comments. 👇
From @sengineland 👇
Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.
From @sengineland 👇
Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.
From @sengineland 👇
Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.
From @sengineland 👇
From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.
From @sengineland 👇
Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. This was previously announced for AI Mode res...
From @sengineland 👇
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
From @sengineland 👇
@OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
From @sengineland 👇
Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.
From @sengineland 👇
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
From @sengineland 👇
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
From @sengineland 👇
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
From @sengineland 👇
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
From @sengineland 👇
Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.
From @sengineland 👇
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
From @sengineland 👇
Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
From @sengineland 👇
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
From @sengineland 👇
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
From @sengineland 👇
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
From @sengineland 👇
Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
From @sengineland 👇
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
From @sengineland 👇
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
From @sengineland 👇
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
From @sengineland 👇
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
From @sengineland 👇
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
From @sengineland 👇
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
From @sengineland 👇
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.