Excited to be speaking at the ASBPE National Conference May 28 and May 29!
I'll be diving into:
- How AI is reshaping SEO — and what journalists can do about it
- Turning analytics into insight that powers better storytelling
If you're in B2B, this one's for you.
Details: asbpe.org/national-con...
Posts by Erin A. Hallstrom
Just wrote a new piece for Endeavor Business Media's Content Hive on how B2B marketers can handle duplicate content issues marketingsolutions.endeavorb2b.com/ask-an-seo-d... #b2bmedia #b2bseo #b2bcontentmarketing
Amid all of the news going on in the world today, I love when B2B media brands show support for causes that affect people globally.
American Society of Business Publication Editors 2025 Conference
Excited to be talking about two of my favorite topics during #ASBPE's 2025 Conference. I'm doing 2 sessions this year: 1) about AI and SEO for B2B Media 2) Understanding what your Analytics are telling you. Sign up> asbpe.org/national-con... #b2bseo #seofornews
We 💙 links!
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
Calling all #taylorswift fans, this is a cool article about the trucking company that handled the long hauls for the Eras Tour. The company -- Shomotion -- also hauls for Beyonce, Metallica, AC/DC #concertlogistics #logistics www.fleetmaintenance.com/equipment/tr...
This tracks with what we're seeing in B2B Media SEO. A significant number of searches are for brands. #b2bmedia #b2bmediaseo
Launching my first post supporting local comedy theater. Come out and join the fun this week!