What REALLY Happened with the Keegan-Michael Key Pete Buttigieg Endorsement
I probably shouldn’t be saying this… but it’s been long enough.
This is the inside story of a Keegan-Michael Key Pete Buttigieg moment that almost turned into something much bigger, and then didn’t.
Why Pete Buttigieg Let Cameras Roll All the Time
Airports. Escalators. Random moments most campaigns would ignore.
In this clip, Hussien Salama shares how the team behind Pete For America captured everything, and why that approach made their content feel different.
🎙️🚨A new episode of the Creative Caucus is live!
On this episode of Creative Caucus, Garret Brubaker reunites five members of the Pete Buttigieg 2020 presidential campaign video team for a candid look at life inside a presidential primary.
PEOPLE VOTE ON VIBES
That’s it… that’s the post
The Trump Disaster Response Story They Turned Into an Ad
Campaigns don’t just plan, they react.
In this clip, Kate Conway explains how the campaign captured firsthand accounts about Donald Trump, and how they used them in real time after a hurricane.
How City Pride Turned Into a Viral Ad
The goal wasn’t just views, it was cultural buy-in.
In this clip, Kate Conway explains how the campaign tapped into Detroit’s identity to create an ad that people wanted to share.
How Ben Stiller Ended Up Directing a Campaign Ad
In this clip, Kate Conway shares how the campaign brought in Ben Stiller for a GOTV video, and how he ended up helping write the jokes and directing it himself.
Sometimes the best collaborations happen when you let people do what they’re great at.
Rebranding the @electdemocrats.bsky.social
In this clip, Kate Conway breaks down how the DCCC went from an outdated logo and no cohesive system to a modern, scalable brand.
Because good branding isn’t just how things look… it’s how everything works.
How the Harris Campaign Got in Trump’s Head Before the Debate
It wasn’t an accident.
In this clip, Kate Conway explains how the campaign used targeted messaging to exploit a known weakness—and how it played out live on stage.
They Rewrote the Harris Launch Video Overnight
Kate Conway breaks down how the Harris campaign launch video went from “fine” to something much bigger
Sometimes the best creative decision is starting from scratch.
13 Days to Rebrand a Presidential Campaign
Most brands take months to build.
They had less than two weeks.
Kate Conway explains how the team rebuilt Kamala Harris’s campaign identity—and prepared for a VP announcement they couldn’t see coming.
They Built Kamala’s Campaign in 26 Hours
They found out on Twitter.
They had no plan.
And within a day… the campaign was live.
Kate Conway breaks down the wild timeline of switching from Joe Biden to Kamala Harris—and what it actually took behind the scenes.
“I Was Anti-Camo Hat…” (Then It Made $1M)
Kate Conway shares the behind-the-scenes story of the viral camo hat—why she was against it at first, how the team pulled it together in a single day, and how it turned into a $1M fundraising moment.
A new episode of the Creative Caucus is live.
This week Garret goes behind the scenes with Kate Conway, former Creative Director of the Harris-Walz presidential campaign, where she led a 75-person team overseeing brand, social, and advertising across hundreds of millions in media spend.
Why Most Political Ads Don’t Work
Campaigns think they’re talking to a locked-in audience.
They’re not.
In this clip, Devin Gosnell explains why most political ad strategies fail—and what it actually takes to break through.
If your ads all look the same… people stop seeing them.
The Secret to Great Creative Work? Trust.
The best partners don’t always fully understand the idea… but they believe in you enough to push it through.
And that’s where the magic happens.
There should be no shortcuts in political ads. Devin talk about how he makes every political ad important and each should be done to the highest quality.
Listen to the rest of episode 2 of the Creative Caucus now!
Political ads are a parody unto themselves. Want a political ad to go viral? Sometimes you have to break the mold.
Listen to the rest of episode 2 of the Creative Caucus now!
Garret’s favorite launch video of the season so far is Nancy Lacore’s. Devin answers the burning question of how long did she actually have to run?!
Listen to the rest of episode 2 of the Creative Caucus now!
Devin takes us behind the scenes of how the viral Zohran “Bachelor” ad came to be
Listen to the rest of episode 2 of the Creative Caucus now!
You can’t make political ads alone. Teamwork makes the dream work.
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Every ad needs something worth protecting.
Devin talks about how each ad should have some sort of style anchor that makes it stand out, mentioning one specific James Talarico spot.
Listen to the rest of episode 2 of the Creative Caucus now!
Devin gives his viewpoint on how campaign messaging and strategy are important to be combined with creative instincts to make a great ad.
Listen to the rest of episode 2 of the Creative Caucus now!
🏀 Devin discusses how he turned a pickup game of basketball in New York into one of best @zohrankmamdani.bsky.social spots of the election.
Listen to the rest of episode 2 of the Creative Caucus now!
Advertising is entertainment. Cayce breaks down how advertising is entertainment and how that applies to how he makes political ads, including ones using a baby monitor.
Hey you can’t please everybody! Haters gonna hate!
🚨VIBES ALERT! Cayce breaks down the MTV Cribs inspired spot that helped Christian Menefee just get elected and Garret gets to say his political motto at the end! Listen to the rest of episode 1 of The Creative Caucus now!
Cayce describes his philosophy on those who think creative ads are risky ads. Listen to the rest of episode 1 of The Creative Caucus now!
Who says political ads can’t have a little movie magic? Listen to the rest of episode 1 of The Creative Caucus now!
How fast are normal political ad timelines? Yeah, pretty fast. Listen to the rest of episode 1 of The Creative Caucus now!
