Stop playing “business.”
Your first $5 > your next 1,000 likes.
No funnel. No freebies. No followers.
Just:
→ One offer
→ One result
→ One real customer
Deliver. Ask what would make it worth $50. Repeat.
Full breakdown here 👉
Steal Like an Artist is about creative permission.
Steal Like a Strategist is about creative infrastructure.
One gives you the right to remix.
The other gives you the tools to scale it.
You need both.
But most creators stop at step one.
Every “tactic” you chase delays your momentum.
The solopreneurs who win aren’t everywhere.
They’re just consistent somewhere.
→ 1 Offer
→ 1 Platform
→ 1 Process
Run it like a machine.
Learn how →
Want people to feel the value of what you do?
Try this 1‑line structure:
“So you can [result], feel [emotion], and finally [identity/belief].”
Full breakdown →
Solo Creator 101:
Don’t build the audience first.
Don’t obsess over reach.
Don’t wait to be discovered.
Sell something now.
Then build content around what works.
Let the audience gather around proof — not potential.
sell pain relief.
If they don’t feel the problem, they won’t fix it.
I unpacked this here → bit.ly/3Hhobsp
Most people ask ChatGPT for:
“Write me a landing page.”
“Write a tweet about this.”
And then wonder why it sounds like a polite marketing intern.
The fix?
Tell it who to write like.
I broke down how to “borrow voices” in yesterdays newsletter →
How to make ChatGPT sound like a pro:
Pick your favorite writer or creator
Use this format:
“Write this like [Name] — [style descriptor]”
Combine voices for nuance:
“Clear + punchy” or “Confident + curious”
I shared my full prompt matrix tomorrow →
Content clarity starts before the first word.
Begin with one sentence:
“[Audience] trying to [goal], but stuck because [friction]”
That line won’t be published.
But it shapes everything that is.
🔗
Never work for free.
Not even once.
Charge $5.
Why?
• You earn the right to ask
• You signal your time matters
• You open the door to deeper offers
You’re not chasing profit.
You’re chasing proof.
I breakdown the full system in my weekly newsletter 5 Minute Ideas 👉
Smart creators stall quietly.
No drama. Just:
→ Endless prep
→ Clean dashboards
→ Zero offers
You’re not lazy.
You’re just scared of being seen too soon.
I get it.
But you still have to ship.
I shared 10 ways to get unstuck.
More content.
More platforms.
More ideas.
That’s the trap.
The exit?
→ 1 Offer
→ 1 Platform
→ 1 Weekly Process
The full system is live →
If you keep bookmarking content but never reusing it, that’s on you.
Every post you admire is a format in disguise.
You can either scroll past it…
Or study it, strip it, and make it yours.
That’s what I do.
You can steal the method here:
Every viral post hides a skeleton.
If you can see the bones, you can reuse the body.
That’s how elite creators post daily without sounding like AI.
They don’t write more.
They repeat better.
That thread you saved?
That post that slapped?
It’s not inspiration.
It’s a framework in disguise.
Break it down.
Name the format.
Rebuild it with your voice.
You’ll never run out of content again.
The problem with most offers?
They force the reader to do the work:
“What does this actually do for me?”
If you make people connect the dots, they’ll just bounce.
Spell out the end state in clear, emotional language — or get ignored.
We forget to make things tangible because we live in our heads.
To you, your idea is crystal clear.
To your potential buyer, it’s fog.
Turn your offer into something they can see, count, or imagine—
and they’ll finally get it.
I share how in yesterdays newsletter →
bit.ly/3Hhobsp
Nobody buys “ideas.”
They buy things they can picture.
A homepage fixed in 60 min
3 clients booked this week
1 email that gets replies
Tangible = believable.
Tangible = buyable.
Tomorrow, I’ll show you how to make your offer tangible — and magnetic ↓
If you can make a to-do list…
You can 3x your business growth in 1 hour per week.
…without burning out
…without new tools
…without reinventing your strategy
Here’s how:
Use your own work history to filter out what’s not working.
That’s what the 80/5 Method helps you do.
I wrote about it here:
Every post I write starts with one sentence.
Not to publish.
To focus.
Who is this for?
What’s in their way?
That lens forces me to write to one person — not everyone.
It’s how I write faster, clearer, better.
I shared the full system + prompt here:
🔗 [bit.ly/3J3ZXCn]
Want to publish faster?
Here’s a 5-step system:
Find a post that stopped you mid-scroll
Break it into Hook / Body / Close
Identify the format type
Plug in your story
Save the structure to reuse
That’s not copying.
That’s building a system.
BTW — I shared the full process here: bit.ly/3GQ3QdD
$5 > Free
Why?
Forces a decision
Creates urgency
Signals value
Sparks real feedback
Starts real sales
Free work feeds your ego.
$5 work feeds your business.
Want the DM script + exact follow-up?
It’s all in the $5 Test issue (17,000+ read it):
👉
Most creators chase more.
More content. More offers. More noise.
The best ones?
→ 1 Offer
→ 1 Platform
→ 1 Weekly Process
They don’t move faster.
They move smarter.
Want the full breakdown? →
Your offer is losing people because it makes them work.
If they have to stop and ask,
“What does this actually do for me?”
…they’re gone.
Yesterday’s 5 Minute Ideas shows how to spell out your value in one emotional sentence—so nobody bounces.
Read it →
If your offer takes more than 3 seconds to understand, it’s dead.
People don’t stick around to decode you.
They either feel it instantly—or scroll.
Tomorrow, in 5 Minute Ideas, I’m breaking down the 1-sentence formula that makes your offer unskippable.
Subscribe before it drops →
Your first offer shouldn’t be $997.
It should be $5.
Why?
You’re not testing value — you’re testing demand.
• DM 3 people
• Deliver fast
• Ask what would make it worth $50
That’s your real offer.
Want the script + next steps?
👉
If you want to grow your business (without burning out), read this:
Most of your work isn’t moving the needle.
The 80/5 Method fixes that.
Track 10 recent tasks
Circle the 2–3 that got results
Drop the rest
Do ONE again this week
Let AI help plan your next move
Simple > Smart.
You don’t need to write more.
You need to template better.
The best creators don’t reinvent.
They repurpose structure.
One great post becomes five.
I walk through the system here:
I don’t start with content.
I start with this sentence:
“[Audience] trying to [goal], but stuck because [friction]”
That one line helps me write clearer content in half the time.
No guessing.
No blank page.
Just repeatable clarity.
You can’t improve a product that no one’s used.
You can’t get feedback on something no one’s bought.
You can’t grow a business from inside your drafts folder.
You’re not underprepared.
You’re under-shipped.
I dropped 10 questions to help you fix that: bit.ly/4lHj9nZ