3. The Self-Perception Factor: Reflecting the lyrics "You can be a lover or a fighter, whatever you desire," a CSR manager's occupational self-perception is the secret ingredient that shapes their challenges and strategies.

2. The Strategies: As the song suggests, "Life is like a runway and you're the designer," CSR managers adopt diverse legitimation strategies, from establishing a commitment to showing professionalism, tailored to their unique challenges.

Using a qualitative approach, they uncover:
1. The Challenges: Despite facing a gauntlet of obstacles from attitudinal barriers to resource constraints, CSR managers embody the song's message:
"Don't let nobody tell you you can't" in their quest for sustainability.

The Why, How, and When of CSR Managers’ Internal Legitimation Strategies Organizations often leverage corporate social responsibility (CSR) in their efforts to gain external legitimacy, and yet CSR managers – the very people responsible for implementing CSR initiatives – ...

Taking inspiration from Ava Max's hit song "Choose Your Fighter", Cynthia Loos and Katharina Spraul (University of Kaiserslautern) reveal the hidden world of CSR managers and their fight for legitimacy within organizations in their new paper
• Read bit.ly/47StsQd

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