Posts by Rugby Broadcast
The Rugby Broadcast Report Issue 28: Rugby Media Rights Update & TV Guide #Rugby #RugbyBroadcast #SportsMedia
Some highlights from this week's newsletter:
– Sky Sports quietly renews Super Rugby rights
– 63% of viewers noticed in-play adverts – and 59% of those reacted negatively
– Leinster v La Rochelle outperforms EPL in Ireland
– TNT Sports moves, again
www.rugbybroadcast.com/p/the-rugby-...
Hopefully Premier Sports Rugby launches soon but no sign of this yet unfortunately
TV guide for this weekend's action:
✅️Six Nations
✅️U20s Six Nations
✅️Super Rugby
✅️Ireland Club XV v Scottish Club XV
✅️Top 14
✅️RE Championship
✅️PWR
✅️Champ
✅️PREM Rugby Cup
✅️League One
✅️Celtic Challenge
#SixNations2026 | #GuinnessM6N
CONFIRMED: Sky to broadcast Super Rugby Pacific until 2028 in Ireland and the UK.
I checked Sky Go, will have a look on Sky Stream shortly
SUPER RUGBY ON SKY:
A number of Super Rugby fixtures have been added to Sky's listings.
Sounds like the broadcaster has signed a new deal with SANZAAR – no confirmation from Sky or SANZAAR yet.
#SuperRugbyPacific
England v Wales delivered ITV’s biggest peak audience of 2026 so far, with 5 million viewers across ITV1 and ITVX.
The Six Nations fixture also attracted ITV's biggest sports audience of the year, with a 4.6 million average on ITV1 and ITVX.
Here's a screenshot from the PR.
Streaming access to TNT Sports is moving from discovery+ to HBO Max in the UK on March 26th.
As things stand in Ireland, TNT Sports will remain on NOW and will not be moving to HBO Max.
You're dead right. It's likely to be last minute this time around again.
Some highlights from this week's newsletter:
– Major Ireland internationals on FTA TV until 2029
– RPTV secures Super Rugby in 🇺🇸, still no broadcaster in Ireland or UK
– Despite rumours of cancellation, Against the Head returns
– In-play ads: yay or nay?
www.rugbybroadcast.com/p/the-rugby-...
🚨Over 37 hours of rugby🚨
📩Weekly newsletter👇
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✅️Six Nations
✅️U20s Six Nations
✅️Ireland XV v England A
✅️Italy XV v Scotland A
✅️RE Championship
✅️PWR
✅️Champ
✅️PREM Rugby Cup
✅️League One
✅️Scottish Premiership
✅️AIL
Every major Ireland international to be shown free-to-air from 2026.
www.rugbybroadcast.com/p/virgin-med...
That's right, Ireland only
Breaking: Virgin Media has secured exclusive broadcast rights to the new Nations Championship, which kicks off this year.
The broadcaster will also show fixtures from the Summer Nations Series and the Autumn Nations Series.
As noted in the newsletter last year, ITV is introducing adverts during its live coverage of the 2026 Six Nations.
This week's quote of the week was courtesy of @threeredkings.bsky.social
Some highlights from this week's newsletter:
📺 ITV to show 124+ live internationals free-to-air
🎤 ROG in, Eddie Jones out
🇨🇦 Premier Sports expands
🇮🇹 EPCR’s D2C model paying off in Italy
www.rugbybroadcast.com/p/the-rugby-...
RugbyPass to show Super Rugby in the US this season🇺🇸
No update yet on a broadcast deal for Ireland or the UK. Sky's deal with SANZAAR ended in 2025.
🚨Over 40 hours of rugby🚨
📩Weekly newsletter👇
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🌍URC x 8⃣
🏴PREM Cup x 1⃣
🇫🇷Top 14 x 4⃣
🏴Champ x 7⃣
🏉Celtic Challenge x 3⃣
🏴PWR x 4⃣
☘️AIL x 3⃣
No update yet unfortunately. Will let you know once I know more
Premier Sports to broadcast Ireland XV v England A in Ireland and the UK and the broadcaster has launched a streaming service in Canada👇
www.rugbybroadcast.com/p/premier-sp...
ITV secures Nations Championship TV rights, extends Prem Rugby deal #Rugby #ITV #NationsChampionship
5 – the number of Irish rugby matches that featured in the top 10 most watched programmes in Ireland in 2025, according to TAM Ireland/Nielsen Media.
CONFIRMED: ITV secures exclusive Nations Championship TV rights for the UK.
The broadcaster has also secured the rights to the Summer Nations Series in 2027 and the July Internationals and Autumn Nations Series in 2029.
In total ITV will show at least 124 games as part of the deal.
📩Some highlights from this week's newsletter:
5⃣ Irish rugby matches featured in the top 10 most watched programmes in Ireland in 2025
🏴The PREM continues to attract strong viewership figures this season
📺Potential Super Rugby blackout on linear TV
www.rugbybroadcast.com/p/the-rugby-...