Ha! Your shortcut odyssey to create all those PNGs for the web shop.

I often have to take big image dumps from photo shoots, optimize for the Webb, limit to a max dimension (length or width) and organize into folders. So I created a zsh script to run through directories.

I put it on GitHub.

GitHub - chachwick/webpCreate: Get your images converted for fast load times! webpCreate scans a directory for HEIC, JPG, JPEG, and PNG files, then converts them to web-ready WEBP images. Further, it ... Get your images converted for fast load times! webpCreate scans a directory for HEIC, JPG, JPEG, and PNG files, then converts them to web-ready WEBP images. Further, it organizes the files to keep ...

Just listening to @siracusa.social on @atp.fm and your image conversion woes. I’ve create a zsh script for these types of image conversions. Mine creates webp files but could be modded for PNGs.

Never trust a shortcut.

Check it at github.com/chachwick/we...

Hey @siracusa.social I cannot believe you let “sweat off my back” go un-challenged! I expect a follow-up!

But,the insights you discover and the arguments you make oughtta be yours, or you're likely to find yourself pantsed with a MagSafe cable around your ankles, defending a take you can't support on information you haven't digested by a bot you don't understand.

It's true: AI is a powerful tool to reveal insights and to iterate cogent arguments in a consistent voice for one plan of action or another.

Berkley Breathed was ahead of his time when penning the wonderful Bloom County comic, and this is one example. It's painfully obvious that many "creators" have become far too reliant on AI for content generation.

If your entire creative workflow relies on AI tools, you'd better invest in some reeeaaaally long cables.

#AIBalance #AICreativity #AI #CreativeAI

Thanks for an (as always) thoughtful take on why things are the way they are and the path forward.

My frustration with the current crop of id-first, manifest-your-success posts being retranslated as Servant Leadership and a different way of approaching it using a writers-room model and a Middle Child mindset.

#CreativeLeadership

chachwick.com/deploying-cr...

Harvey Korman, Tim Conway, and Carol Burnett, leading from the middle, stage left.

Tired of "Thought Leaders" encouraging the sociopaths? Try building Creative Teams around Middle Child Leadership and channel your inner Carol Burnett.
chachwick.com/middle-child...

..and by logo I mean badge.

Lighty AI & The Risks of Inconsistent Branding Lighty AI is all over my LinkedIn feed with a graphic that seems to be generated for a "how many errors can you see" image in MAD magazine. But the web design is intriguing...

If a company's ads are like wine labels, this LinkedIn ad from Lighty AI says "FORTIFIED WITH NYQUIL"
chachwick.com/lighty-ai-th...

#branding #brand-experience #troutStamp

Good Branding Creates Anticipation Through Design & Experience Good branding is often discussed in terms of visual representation, but is that what customers are buying? Using old trout stamps as a metaphor, let’s explore.

Why your brand must be more than a logo plus a look & feel.

chachwick.com/is-your-bran...

Don’t Get MySpaced or Squarespaced Tempted to set up your business on a Template Site like WIX or Squarespace? Settling for a Facebook site? The ghosts of Geocities past would like a word.

Here's why template sites like Squarespace and Wix can be a bad place to run your company's internet efforts.

chachwick.com/dont-get-mys...

How AI copywriting made MSN Sports look like dummies, and how the "generative" in "Generative AI" might be conspiring against both reality *and* Maryland's Turtle Overlords!
chachwick.com/an-ai-copywr...

I'm a little worried how I might've ended up with your tasteful nudes in the first place.

AI Weighs in on the Importance of Copywriters AI copywriter work is all the rage for SEO, but what happens when a human arrives? Stilted, incomplete, and just plain wrong. Generated copy can damage brands.

Using AI to generate copy? A highly-trained Generative AI would like to offer you a 6th-grade essay that shows as it tells why this will all end in confusion..and possibly in tears in rain.

chachwick.com/ai-weighs-in...

Make Technical Copywriting Sell Again - Chachwick Technical writing should be informative but it doesn't need to be dry or stilted. Let me show you how to talk to your audience in the way they want to listen and in a voice that is distinctively you.

Technical writing can still sell a product. In fact for many products, technical writing is an essential part of the sale.

chachwick.com/technical-co...

If you need to know why generalists are so important to companies, check out the manifesto:
chachwick.com/about/

Curtain opens. Empty stage.
Enter Chadwick, crashing through brick-printed paper wall at back of stage

Chadwick:
FIRST POST!!
Hahahah!

Bottles fly from direction of audience. Chadwick dives into audience. Voice interrupts

VOICE:
Did you submit those invoices?