The Zoloft dot, a white shape with dot eyes, eyebrows and a mouth that looks like an oval drawn imperfectly using a black marker, seen here with a gentle smile
A depressed dot in a dark cave, a hole casting a light on them from outside while an orange butterfly confronts them. The dot looks back at the butterfly pensively.
A dot feeling welcomed by other dots at a party
Comic ad portraying a fictional testimonial and her journey using the Zoloft dots.
"Zoloft has helped millions with depression.
This is Molly's story.
Molly N. Age 28. Cincinnati, OH."
"It was spring. I was in love, I should have been happy, but I was feeling depressed.
My boyfriend noticed my down mood. I told him that it wasn't his fault. It was my deal.
I finally looked for help and discovered Zoloft.
A friend told me that it is the number one prescribed brand for depression and anxiety.
It's helped millions of people like me.
I had a long conversation about depression with my doctor. We decided that Zoloft was right for me.
We talk a lot about my progress since I started Zoloft. He says he can see a change in me. My boyfriend has noticed too.
When two people are lucky enough to be in love, why let depression get in the way?"
"Story not based on actual person."
"Molly knew she had to do something about her depression. After learning about ZOLOFT, she asked her doctor about it. She took comfort in the fact that ZOLOFT is safe and effective. It has treated more people with more types of depression and anxiety than any brand of its kind. ZOLOFT. #1 for millions of reasons."
Dot
Zoloft
2001-2018
MTV animator Patrick Smith redefined antidepressant advertising by creating the Zoloft dot, nicknamed the Sad Blob. The ads were lauded for their tender portrayal of depression and anxiety disorders, but concerned psychologists over pushing pharmaceuticals as the one true cure.