🎄Holiday vibes are officially on! Today’s office dress code said it all 🎅🤶 Huge points to the most colourful colleagues from Strategy & Investments (now including Metsä Spring!) 👏
Wishing everyone a peaceful #holiday season and all the best for the new year. See you in 2026! 🎆🍾
From forest to fresh food, without plastic. 🌲🌲🌲
Metsä Spring expands award-winning Muoto Fibre Packaging with new wood fibre punnets for fruits, berries & veg. 🍇🍓
✅ PPWR-ready
✅ Recyclable and plastic-free
✅ Market testing starts Jan 2026
Read more: shorturl.at/iUGDG
#sustainablepackaging
The house was full yesterday when the annual Spruce (Christmas Tree) Party was held at the Metsä Group head office in Espoo, Finland.🌲
Most of the guests were cooperative owner-members and their families living nearby.
#community
Innovation at scale in Sweden 🇸🇪
Metsä Tissue has started full-scale production at its modernised Mariestad mill, powered by next-gen tissue #tech, smart automation & a €370M investment.
Faster, more efficient, more sustainable local production for Scandinavia. 💪
🎥 Time-lapse video:
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In our final Advent reveal, we celebrate a remarkable year of achievements for Metsä Group’s internal development projects. 🌲💡
In challenging times, smart, science-driven innovation is how we build a stronger economic and environmental future. So let’s unwrap a few highlights. 🎁
rb.gy/kczuxc
At this year's World Expo Osaka, Metsä Spring showcased its #forest based #innovations at the Nordic Pavilion. 🇯🇵🇫🇮
Highlight: Kuura textile fibre, presented as prototype Saunawear blending Finnish #sauna culture with Japanese shinrin-yoku.
WWD Japan just wrote an update!
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Over the year, we’ve been bringing you a series of deep dives shining a light on wood-based #innovations through Metsä Spring’s portfolio companies and development projects. Today it’s the turn of... 🥁 🥁 🥁
Muoto Fibre Packaging 🎉
Read more about the project 👉 rb.gy/f50mtx
#packging #foodservice
Forests give us more than raw materials; they also help power Europe’s green transition 🇪🇺💚
From wood-based textiles to sustainable tyres and even batteries, 8 great examples are seen in The Finnish #Forest Association's article below.
Some of wood's applications might surprise you! 👇
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We celebrated Finland’s Independence Day with a nice reminder of how tradition & #innovation can meet. 🇫🇮✨
Member of Parliament Anne Kalmari’s dress for the President's Palace Reception was decorated with a piece made using Metsä Group’s Kuura textile fibre. 🌲 ➡️ 🧵 ➡️ 👗
(🇫🇮 news) 👉 shorturl.at/0o0cb
Today, our Advent reveal unwraps some highlights in wood-based #innovation from the year, and celebrates the achievements of our portfolio companies! 🎁 🎉
What a remarkable year of progress toward the circular bioeconomy! 👏
Read more 👉 rb.gy/kczuxc
#startups #technology #circulareconomy
At this week's SKF Friction Fighting Summit, in Gothenburg, Metsäliitto Cooperative Board Member Eija Pitkänen spoke on #climate action in uncertain times while wearing a denim jacket made from Metsä Group’s Kuura #textile fibre. 🌲
We're pleased to hear the jacket caught plenty of attention! ⭐
🌟 Exciting news! Metsä Group is in the top 100 most innovative companies and won a Special Award for “Open Innovation to Drive Industrial Renewal” at the Corporate Startup Stars Competition, organised by ICC & Mind the Bridge.
#innovation #startup #forest
We did it! 🌟
Muoto, part of Metsä Spring, won ScanStar 2025 for our Twin Uncoated Fibre solution – a #recyclable, resource-efficient alternative for #food #packaging.
Huge thanks to Pentagon Design and our amazing team, especially Tarja Heikkilä, for making this happen 👏
Next stop: WorldStar! 🌍✨
🎄 Holiday season is near! Time for our 1st Advent reveal! 🥁
Finland’s forests hold 71B trees, and 17% are spruce. 🌲🌲🌲
That’s potentially 12,000,000,000 #Christmas trees growing right here in #Finland 🇫🇮 🤯
A festive reminder of our forests' abundance and why we innovate with nature, not against it.
Wow! 💃 Our dress made mainly using Kuura textile fibre was very close to the center of attention, when the EU's new bioeconomy strategy was announced today by Commissioner Jessika Roswall. Kudos to her for wearing it at the press event 💪🏻🙏🏻
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#EU #bioeconomy #climate #innovation #textiles
Want to join an exciting #biomaterials #startup innovating alternatives to fossil-based materials from #forest industry side streams?
Metsä Spring portfolio company Boreal Bioproducts is #hiring an application developer for a new animal-feed ingredient.
Check out the role & apply ⤵️
rb.gy/wbjokv
Congrats to Metsä Spring portfolio company Fiberwood on its selection in the European Commission’s newest LIFE portfolio! 👏 🎉
Fiberwood’s LIFEMODWISE project is among the 132 funded initiatives that advance the #EU’s #climate, energy, and #environmental goals. 🇪🇺💚
Read more 👇
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#Finland stands to gain, and potentially lead, as the #EU prepares its renewed #bioeconomy strategy. 💪 🇫🇮
So says Metsä Spring CEO Niklas von Weymarn's recently published opinion piece in Maaseudun Tulevaisuus, one of Finland's leading newspapers. 📰
Full article (in Finnish) ⤵️
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Paper360° has released its annual Top 50 Power List in the pulp, paper, and packaging industry. This year's list includes Metsä Group’s CEO Jussi Vanhanen and SVP R&D Katariina Kemppainen. 👏
See the full list below👇
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#forestry #industry #packaging #leadership
Our Muoto Fibre #Packaging's Twin 2-in-1 fibre-based take-away concept was piloted in 10 Pikante restaurants with great results: strong feedback, quick adoption, and clear love for Finnish, #sustainable design. 💚🇫🇮
Next up: a new hinged-lid lunch box planned for testing next autumn 🍁
#foodservice
SLUSH week is here! 🇫🇮
Yesterday, Metsä Spring’s Erik Kolehmainen joined the jury for the Nature & Forestry Pitching Competition at Y Science 2025. Great pitches and exciting forestry innovations on display! 👏
#SLUSH2025 #startup #innovation
We're proud to see Metsä Spring portfolio company Adsorbi featured on Ny Teknik’s 33-list 2025, highlighting Sweden’s most innovative #tech #startups. 👏
Their bio-based material offers an ecological air purification solution. 🌬️
Read more (article in Swedish 🇸🇪): rb.gy/yhynfd
Finland attracts talent turning #forests into #innovation 🌱
Tainise Lourençon at Metsä Spring portfolio company Boreal Bioproducts transforms forestry side‑streams into #sustainable materials for cosmetics and chemicals.
Watch her story: www.youtube.com/watch?v=Swk4...
#bioeconomy
Part of our Muoto team was at PackSummit 2025 in Hämeenlinna, Finland yesterday, showcasing the novel wood-based Muoto #packaging solution. 🇫🇮
Many great discussions around the future of packaging and how #renewable materials can play a stronger role in the transition toward #circularity! ♻️📦
Metsä Spring portfolio company FineCell is demonstrating that ecologically-minded products can also meet the high-performance requirements demanded by personal care products and other consumer goods. 💚 👇
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#biomaterials #circulareconomy #cellulose
Interesting upcoming Fibre-based packaging event!
📌 6th Annual 4evergreen Conference: Perfecting Circularity Together
📅 19 Nov 2025 | 📍 Brussels & Online
The 4evergreen Technical Toolbox will be unveiled – a milestone in fibre-based packaging collaboration.
⏰ Register by 11 Nov! rb.gy/wcpf52
More momentum in replacing fossil-based chemicals and PFAs 👏
Metsä Spring portfolio company Innomost appoints Niko Mellanen as Chief Sales Officer to drive global growth in bio-based coatings, adhesives & materials made from Finnish birch bark. 🌲
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#innovation #biomaterials
Want to see wood-based packaging in action?
Meet the Muoto fibre packaging team at Packsummit 2025.
🗓️ Date: 12.11.2025
📍 Location: Verkatehdas, Hämeenlinna, Finland
Find out more about the event: rb.gy/kw2q32
#packaging #Sustainablepackaging #foodpackaging #woodfibre
This week, Metsä Group’s Katariina Kemppainen spoke at the Young Researchers’ Challenge of the Marcus Wallenberg Prize Event in Stockholm on her journey “towards a wood-based #bioeconomy.” 🇸🇪🪵💚
#innovation
🌲 From forests to fashion: Finland’s next billion-euro opportunity? 💶
Metsä Group recently announced a potential Kuura textile fibre mill in Kemi that could turn softwood pulp into 100,000 tonnes of fossil-free fibre, enough for 170 million T-shirts. 👕🇫🇮
More in @yle.naamio.social ⤵️
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