Building Governance and Findability: Blue Shield of California's Navigation Redesign talk at IAC26 by Grace Lau. Presentation on transforming healthcare website information architecture through user research, governance frameworks, and systematic methodology. April 18, 2026, Philadelphia, PA.
Building Governance and Findability: Blue Shield of California's Navigation Redesign talk at IAC26 by Grace Lau. Presentation on transforming healthcare website information architecture through user research, governance frameworks, and systematic methodology. April 18, 2026, Philadelphia, PA.
Healthcare websites are notoriously complex.
In her IAC26 talk @lauggh.bsky.social shows how systematic IA methodology and governance frameworks embraced that complexity and transformed findability for Blue Shield of California.
Learn more: www.theiaconference.com/sessions/bui...