Apple Marketing Chief for Watch, AirPods, Home and Health Retires Apple Inc.’s marketing executive in charge of the Apple Watch, AirPods, health and smart home initiatives said he’s retiring, marking a changing of the guard for a series of key product lines.

NEW: Apple’s marketing chief for the Apple Watch, AirPods, Home and Health — Stan Ng — is retiring, the latest changing of the guard at the company. He’s been at Apple for 31 years and was a mainstay under both Jobs and Cook. www.bloomberg.com/news/article...

Amazon-Globalstar Deal Is Poised to Boost Apple’s Satellite Ambitions Amazon.com Inc.’s takeover of Globalstar Inc. is poised to benefit one of the company’s biggest rivals in hardware devices: Apple Inc.

Amazon’s acquisition of Globalstar is poised to benefit Apple’s own satellite ambitions. Here’s why: www.bloomberg.com/news/article...

Apple AI Glasses Will Rival Meta’s With Several Styles, Oval Cameras Also: The latest on the foldable iPhone.

Power On: Apple’s upcoming AI smart glasses will come in several styles and colors - and the company is testing a unique vertical oval camera design. The latest on Apple’s next major product. www.bloomberg.com/news/newslet...

Apple’s Foldable iPhone Remains on Track for September Debut Apple Inc.’s first foldable phone is on track to arrive during the company’s normal iPhone launch period later this year, people with knowledge of the matter said, rebutting concerns about major manuf...

NEW: Apple’s foldable iPhone is - as of now - on track for a September debut with the iPhone 18 Pro. While supply could be limited initially, it’s also on track to go on sale at the same time - or soon after - the Pro models. Nikkei report is off base. www.bloomberg.com/news/article...

Apple Tests Siri Feature That Handles Multiple Commands at Once Apple Inc. is testing a feature that would let Siri process multiple requests in a single query, according to people familiar with the matter, breaking new ground for the nearly 15-year-old digital as...

NEW: Apple is testing the ability for Siri to - finally - be able to handle multiple commands at once in iOS 27. For example, asking for the weather + making a calendar appointment + checking the news in one query. www.bloomberg.com/news/article...

OpenAI’s ChatGPT App Store Took Aim at Apple, But Results Lag So Far Six months in, ChatGPT’s third-party apps offer limited functionality and have been frustrating for developers.

OpenAI’s ChatGPT App Store Took Aim at Apple, But Results Lag So Far — Six months in, ChatGPT’s third-party apps offer limited functionality and have been frustrating for developers. www.bloomberg.com/news/article...

Apple Pivots Its AI Strategy to App Store, Search-Like Platform Approach Also: The company finally kills the Mac Pro.

Also in Power On: Apple killed the Mac Pro four years ago. It just made it official. Here’s what happened. www.bloomberg.com/news/newslet...

Apple Pivots Its AI Strategy to App Store, Search-Like Platform Approach Also: The company finally kills the Mac Pro.

Power On: Apple pivots its AI efforts into an App Store and search-like platform play. Here are the details and why — www.bloomberg.com/news/newslet...

Meta to Launch New AI Glasses Aimed at Prescription Wearers Meta Platforms Inc. plans to debut two new Ray-Ban smart glasses models next week intended for prescription wearers.

NEW: Meta plans to debut two new Ray-Ban smart glasses models next week intended for prescription wearers. www.bloomberg.com/news/article...

Apple Discontinues Mac Pro Desktop in Favor of the Mac Studio Apple Inc. on Thursday discontinued the Mac Pro desktop, its highest-end computer aimed at video editors, photographers and other advanced users.

Apple on Thursday discontinued the Mac Pro desktop, its highest-end computer aimed at video editors, photographers and other advanced users, in favor of the Mac Studio. www.bloomberg.com/news/article...

Apple Gives iPhone Designers Rare Bonuses to Fight OpenAI Poaching Apple Inc. awarded rare bonuses to iPhone hardware designers this week, aiming to stem a wave of departures to AI startups like OpenAI that are building their own devices.

NEW: Apple this week gave its iPhone product design engineers out-of-cycle bonuses worth several hundred thousand dollars, looking to counter OpenAI, Hark and others aggressively poaching its engineers to build AI devices. www.bloomberg.com/news/article...

This is all completely separate from its - unchanged - deal with Google Gemini to help it rebuild its Apple Foundation Models and own technology underpinning Siri and Apple Intelligence.

Apple Plans to Open Up Siri to Rival AI Assistants in iOS 27 Update Apple Inc. plans to open Siri to outside artificial intelligence assistants, a major move aimed at bolstering the iPhone as an AI platform.

BREAKING: Apple is planning to open up Siri to run any AI service via their App Store apps as part of iOS 27, dropping ChatGPT as the exclusive outside partner in Apple Intelligence and Siri. www.bloomberg.com/news/article...

Sonos’ New Play Speaker Shows the Company is Finally Back on Track Sonos Inc. is back doing what it does best: putting out high-quality Wi-Fi speakers that look nice, sound good and work best together as a system.

Sonos is back on track. Our review of the new Play portable speaker www.bloomberg.com/news/features/2026-03-26/sonos-play-review-new-portable-speaker-shows-the-company-is-back-on-track

JOIN THE CONVERSATION: From its latest devices, to an AI comeback and the future after Tim Cook, @markgurman.bsky.social answers all your questions about Apple in a Live Q&A on Thursday at 11 a.m. EDT. Stream: bloom.bg/4t2O55n

Meta’s New Display Glasses Withheld From EU Over Battery Rules, Supply Shortages Meta Platforms Inc.’s rollout of new display-equipped Ray-Ban smart glasses in the European Union has been hampered by battery and artificial intelligence regulations in addition to supply constraints...

Meta Platforms Inc.’s rollout of new display-equipped Ray-Ban smart glasses in the European Union has been hampered by battery and artificial intelligence regulations in addition to supply constraints. www.bloomberg.com/news/article...

Amazon Acquires Fauna Robotics, Entering Consumer Humanoid Market Amazon.com Inc. acquired New York-based startup Fauna Robotics, becoming the latest technology giant to step into the burgeoning consumer humanoid market.

NEW: Amazon acquired New York-based startup Fauna Robotics, becoming the latest technology giant to step into the burgeoning consumer humanoid market. www.bloomberg.com/news/article...

Apple to Start AI Comeback Bid on June 8 With Annual WWDC Conference Apple Inc. announced plans to hold its annual Worldwide Developers Conference from June 8 to June 12, when the company is poised to unveil a make-or-break collection of AI features.

Apple announced plans to hold its annual Worldwide Developers Conference from June 8 to June 12, when the company is poised to unveil a make-or-break collection of AI features. www.bloomberg.com/news/article...

Apple Is Set to Put Ads in Apple Maps in Services Push Apple Inc. is preparing to introduce advertising in its Maps app, part of a broader push to generate more money from services.

NEW: Apple is launching ads in Apple Maps in search this summer in major advertising expansion. It’ll be announced as early as this month. www.bloomberg.com/news/article...

Apple’s Heir Apparent Steps Into the Spotlight As the company turns 50, the wheels of succession are in motion. John Ternus is likely the next CEO.

THE BIG TAKE: As Apple turns 50, the wheels of succession are in motion. John Ternus is the company's "nice guy" CEO heir apparent. The most in-depth look at Ternus, his growing empire and Apple’s Tim Cook succession plans to date. www.bloomberg.com/features/202...

Apple’s Heir Apparent Steps Into the Spotlight As the company turns 50, the wheels of succession are in motion. John Ternus is likely the next CEO.

THE BIG TAKE: As Apple turns 50, the wheels of succession are in motion. John Ternus is the company's "nice guy" CEO heir apparent. The most in-depth look at Ternus, his growing empire and Apple’s Tim Cook succession plans to date. www.bloomberg.com/features/202...

Apple’s AirPods Max 2 Blurs the Lines Between Marketing and Innovation Also: The company hikes prices on external storage.

Also in Power On: Retail inventory of HomePod, HomePod mini and Apple TV dwindles — again. www.bloomberg.com/news/newslet...

Apple’s AirPods Max 2 Blurs the Lines Between Marketing and Innovation Also: The company hikes prices on external storage.

Also in Power On: Apple hikes prices of external hard drives in the face of industry shortages. For instance, some hard drives saw prices *triple* on Apple’s website. And a 4 TB SanDisk goes from $500 to $1200. www.bloomberg.com/news/newslet...

Apple’s AirPods Max 2 Blurs the Lines Between Marketing and Innovation Also: The company hikes prices on external storage.

Power On: Apple’s AirPods Max 2 is a prime example of a blurring line between marketing and actual innovation. My take on why giving the new model a “2” brand is a stretch. www.bloomberg.com/news/newslet...

Apple M5 MacBook Pro and Air Review: When the Neo Isn’t Enough Apple’s new laptops and high-end display fit the bill for the company’s most demanding customers.

Our review of the M5 Max MacBook Pro, M5 MacBook Air and Studio Display XDR: When the MacBook Neo isn’t enough. www.bloomberg.com/news/article...

Google Begins Testing Gemini Mac App to Match ChatGPT and Claude Google is ramping up development of a dedicated Gemini AI app for Apple Inc.’s Mac computer lineup, looking to step up competition with OpenAI and Anthropic PBC.

NEW: Google is ramping up development of a dedicated Gemini AI app for Apple Inc.’s Mac computer lineup, looking to step up competition with OpenAI and Anthropic. www.bloomberg.com/news/article...

Apple’s Head of Home Hardware Leaves for Smart Ring Maker Oura Apple Inc.’s top hardware engineering executive overseeing home devices is leaving for smart ring maker Oura Health Oy, marking a setback for a unit already contending with product delays.

Apple’s top hardware engineering executive overseeing home devices is leaving for smart ring maker Oura, marking a setback for a unit already contending with product delays. www.bloomberg.com/news/article...

Apple’s Liquid Glass Interface Isn’t Going Anywhere Anytime Soon Also: Inside Apple’s smart home delays.

Also in today’s Power On: Apple’s Siri and AI snags cost the company its big smart home launch — again & iOS 27 to have major changes to support upcoming foldable iPhone. www.bloomberg.com/news/newslet...

Apple’s Liquid Glass Interface Isn’t Going Anywhere Anytime Soon Also: Inside Apple’s smart home delays.

Power On: Love it or hate it, Liquid Glass isn’t going anywhere anytime soon. Apple’s new design leadership was a driving force behind it. There’s refinement, not a replacement, coming. www.bloomberg.com/news/newslet...

Apple’s Liquid Glass Interface Isn’t Going Anywhere Anytime Soon Also: Inside Apple’s smart home delays.

Power On: Love it or hate it, Liquid Glass isn’t going anywhere anytime soon. Apple’s new design leadership was a driving force behind it. There’s refinement, not a replacement, coming. www.bloomberg.com/news/newslet...