And lastly, we film with your script in mind, so the duration, turns, stops, and vehicle speed align with your vision... as long as it is legal and safe, we will do it! 😉

We can also take technical requirements into consideration such as frame rate or exposure for your production's needs when using #virtualproduction at out LED stage in Toronto.

With our expertise, we can film plates with the correct practical requirements such as location, time of day or season.

Did you know that Immersion Room films driving plates? 🚙

We helped craft the CBC promo for 2026 JUNOS, filmed in January on our Downsview LED volume. Virtual production let us build Hamilton streets, control winter weather, and capture the stage-to-fireworks transition in-camera. #VirtualProduction #Junos

The team’s cooking up something big… but our stage is still open for #PlugAndPlay!

Need space for a 2D shoot? Grab 20,000+ sqft and an LED wall for about the price of a cyc with a fresh coat of paint.

A few discounted slots are available. Email us to snag one!

contact@immersionroom.com

Subscribe to our newsletter for the next chapter of the journey 💙
immersionroom.com/contact#news...

The Timeline of Immersion Room. 2020: January - VP software and firmware development begins October - Raised seed funding for LED stage planning & building requirements November - Secure our first studio location in Toronto, Ontario.

2021: January - Renovations of the new space begin. February - Finalized our current logo and mascot, LEDDY. March - Start constructing the LED wall. 2022: February - Secure our first client for a virtual production on our new wall. August - First technology sale... a studio powered by Immersion Room technology.

2023: January - Marked a 66% increase in team size. May - Attended NAM, and was nominated for a Sustainability Award of Excellence. July - Expansion... moved to Downsview Park, Toronto to accommodate larger productions. 2024: September - Considered for an Oscar of Scientific & Technological achievement.

2025: February - Launched "Plug & Play" opening the door to even more clients. July: Announce Multi-Stage capabilities. 2026: To Continue our story... follow our socials or sign up for our newsletter. immersionroom.com

Wrapping up our 6th year🎉

From launching during Covid🦠 to making our 1st tech sale💰it’s been a wild ride.

We couldn’t have done it without our amazing community. So regardless of when you joined us on our journey, we want to say... Thank you!

a photo of a group standing on the subway with a snippet of some advertisements overlaid on top. red marker circled around the ads with an arrow pointing at the ads in the subway's background. "Your ad here!" is scrawled on top of the image.

Shooting on a real subway = Logistical nightmare

Shooting on a LED volume subway = 100% control + 0 location headaches

That’s what Z-Suite chose to do. They sent us their subway ads and we dropped them into the UE scene. 

From there, it was full speed ahead!

Catch Z-Suite, streaming on Tubi.

Read the full article in Maclean’s September 2025 issue.

Read the full article here:
macleans.ca/culture/blac...

Blackberry's Matt Johnson is Still an Indie Kid Inside. By Katie Underwood In a recent Maclean’s interview, Canadian director Matt Johnson, spoke about his love for Toronto, and how it has become “an insane production hub" for US producers because of the exchange rate. We love seeing this energy in our industry, from indie features to large-scale productions, our studio has been part of the exciting wave of Canadian film storytelling.

Matt Johnson’s BlackBerry has been widely recognized across Canada, winning many notable awards including Best Picture (BlackBerry) and Best Direction (Matt Johnson) at the 2024 Canadian Screen Awards.

We’re proud to say that Immersion Room played a role in bringing Matt Johnson’s award-winning BlackBerry movie to the big screen.

Canadian filmmaker Matt Johnson praised the #TorontoFilm scene in a recent Maclean’s interview. We are grateful to have had the opportunity with the "Blackberry" director on Immersion Room's LED wall tech for the film's driving scenes. Find the full article in the thread.

Blackberry's Matt Johnson is Still an Indie Kid Inside. By Katie Underwood In a recent Maclean’s interview, Canadian director Matt Johnson, spoke about his love for Toronto, and how it has become “an insane production hub" for US producers because of the exchange rate. We love seeing this energy in our industry, from indie features to large-scale productions, our studio has been part of the exciting wave of Canadian film storytelling.

Matt Johnson’s BlackBerry has been widely recognized across Canada, winning many notable awards including Best Picture (BlackBerry) and Best Direction (Matt Johnson) at the 2024 Canadian Screen Awards.

We’re proud to say that Immersion Room played a role in bringing Matt Johnson’s award-winning BlackBerry movie to the big screen.

Read the full article in Maclean’s September 2025 issue.

Canadian filmmaker Matt Johnson praised the #TorontoFilm scene in a recent Maclean’s interview. We are grateful to have had the opportunity with the "Blackberry" director on Immersion Room's LED wall tech for the film's driving scenes. Find the full article in the thread.

Blackberry's Matt Johnson is Still an Indie Kid Inside. By Katie Underwood In a recent Maclean’s interview, Canadian director Matt Johnson, spoke about his love for Toronto, and how it has become “an insane production hub" for US producers because of the exchange rate. We love seeing this energy in our industry, from indie features to large-scale productions, our studio has been part of the exciting wave of Canadian film storytelling.

Matt Johnson’s BlackBerry has been widely recognized across Canada, winning many notable awards including Best Picture (BlackBerry) and Best Direction (Matt Johnson) at the 2024 Canadian Screen Awards.

We’re proud to say that Immersion Room played a role in bringing Matt Johnson’s award-winning BlackBerry movie to the big screen.

Read the full article in Maclean’s September 2025 issue.

Canadian filmmaker Matt Johnson praised the #TorontoFilm scene in a recent Maclean’s interview. We are grateful to have had the opportunity with the "Blackberry" director on Immersion Room's LED wall tech for the film's driving scenes. Find the full article in the thread.

📦 Small budget? Weird timeline?
You’re not alone.
We specialize in solving the tricky stuff.
Let us know what you’re working with—we’ll do our best to make it fit.
📧 contact@immersionroom.com

20% off regular plug and play prices. Available from August 25th - 29th.

We've had a last-minute opening!

First come first served, get it before it's gone! 💸

Secure your spot today! Email contact@immersrionroom.com 📨

Know a producer who’d love this? Tag them or send it their way 🗣️

Immersion Room Reel 2025 We crafted this latest demo reel to showcase what’s possible with virtual production on our LED stage. Whether you're working on commercials, features, or music videos, we’re here to help bring your vision to life in real time.

Hey producers, listen up!

We think you'll like our latest demo reel, we made it with you in mind! youtu.be/HXHlTs4jdnE #FilmReel

Try not to drool...

Impossible Studios brought the heat 🔥 (and the meat 🥩) for this A1 Steak Sauce spot filmed using our Plug&Play services. 🤤

In order to understand how 3D virtual production works, you need to see it in person.

Never experienced it? Visit immersionroom.com/contact to sign up for a tour. We’ll show you around!

Product Reel | 2025 From bold flavours to household favourites, our latest product reel is here. This collection spotlights some iconic brands you know and love, A1 Steak Sauce, Pepsi, Herschel, plus a few you may not have heard of... yet! It’s a celebration of craft, creativity, and the dynamic visuals that help products stand out in a crowded market. Huge thanks to the brands who trust us everyday in bringing their vision to life.

📢 Our product reel is live!

It showcases a mix of recent #CommercialProduction work (+ few old favs) from across various industries. Iconic names include: A1 Steak Sauce, Pepsi, Crystal Flyers, Herschel & many more. 🛍️

See how we turn everyday products into stunning visuals. 👀 buff.ly/Z4TU8z2

Dir: Paul Sidhu
Prod: James Ladd
AD: Billy Shand
Social Prod: Deidre Hambly
Commercial DP: Devon Burns
Camera Assist: Richard Liani
Social DP: David Zelkovitz
Sound Tech: David Dunlapp
AD: Emily Nolan
- -
Head of VP: Mike Boers
DOP/VP Supe: Justin Yaroski
VP Artists: Jess Kalucki, Heather Campbell

Check out some #bts from when we had Kardinal Offishall in for a Lincoln spot. Our team built the #Toronto skyline in Unreal + shot custom night plates just for it.

Need driving plates? We shoot with your script, lenses & vision in mind.

🎥🚗 Custom packages available now!
immersionroom.com

ac·ces·si·ble 1. able to be easily obtained or used. 2. easily understood or appreciated. 3. (of a person, typically one in a position of authority or importance) friendly and easy to talk to; approachable. We don’t just say it. We've built it into our core. Trust us, you're ready! Visit immersionroom.com/contact today!

We don’t just say it.
We've built it into our core.
Trust us, you're ready!
🌐 immersionroom.com/contact

#VirtualProduction #AccessibleFilmmaking #FilmTech

5. And we work FAST. Short notice? Odd hours? Our small team is nimble and ready when you are.

Did we mention that we are FAST? 🏃💨
Last-minute requests or unusual hours are no problem for our adaptable, small team. We're ready whenever you need us.

4. We teach you as you go. Never shot with VP before? We’ll prep you ahead of time, and guide you on set.

Our commitment to empower smaller creators means we will run into people who have never used virtual production before. That's why our team is at your disposal in pre-production, and we are by your side on shoot day.

With multiple tiers, we can cater to your unique needs. And when one of those don't fit, our pricing is flexible and open to discussion. We aim to ensure finances aren't your sole barrier 🚫💰

2. Don’t have all the gear? No Problem. We’ve got the basics covered: a RED Komodo, media cards, lighting, and more... so you can just show up and shoot.

Need more gear? Forgot something? No worries. We provide essentials like a camera, memory cards, lighting, and more. Nothing can stop you!

1. You can shoot on ANY camera — yes, even an iPhone. We code in-house tools so you’re not locked into specific equipment, empowering you to have more creative control.

That's right, any camera. Our wall tech offers flexibility, opening the door to whatever gear you have access to, or enabling you to make the right creative choice for your production.

Accessibility is a word that gets thrown around a lot. But what does it truly mean?

To us, it means breaking down barriers: technical, financial, or logistical. Helping unlock opportunities for small creators. Discover how our flexible pricing, in-house gear, and small team are making it happen. 👇

Driving plates displayed on a curved LED wall

Use wide-angle or 360 plates of real locations… no 3D required! Our lens-based reprojection makes it feel like you’re #OnLocation.
Need a pickup? Immersion Room is flexible and ready to help anytime!

ImmersionRoom.com/contact