Looking forward to seeing the actual photos of the car - not sure these renders are that helpful

Jaguar’s Controversial EV Relaunch Has Leaked Online Ahead of the official reveal at Miami Art Week, snaps of the brand's Design Vision Concept have surfaced in all their polarizing pink power.

I mean this is very much a copy of nothing. The word brave gets thrown around far too much but this is brave. www.wired.com/story/jaguar...

Provoke- The Unilever Issue Unilever has over a hundred years of experience building and marketing brands, but it now faces unprecedented challenges to grow its business.

Insightful unpacking of lots of what's going on at Unilever. Purpose, speed, premiumisation, power brands, NPD and more ecotton.substack.com/p/provoke-th...

As an Australian overseas it's not often that you see a headline about Australia that makes you proud. This is an exception.

The winter sky this morning 😍

This in itself is a a great example of enshittification

This is absolutely wild

Exactly. Not everything needs "disruption"

ps this start-up makes me sad

8.47am at the word’s best train station 😍

Is WhatsApp becoming a victim of its own success? WhatsApp groups are the default for so many forms of communication now that it's overwhelming. I think I'm in about 20 active groups? Not sure if anyone feels the same way

Absolute scenes! The pride of north London!

YES TOTTENHAM

After novel recommendations if anyone has anything they’ve read recently that they loved? Bonus points if it’s historical fiction

Watching a child slowly learn to read is the most magical thing. The progress week in week out

I’m so keen on any of the roadsters but hugely impractical with 2 children 😂

Observation on the Volvo campaign and Jaguar too:
the life stage they're pitching it too (mid / late 30s, starting a family) is so expensive. Buying a family home w mortgage plus childcare fees etc. We'd all love a new Volvo or Jag but there are other v pricey things that have to take priority

Totally. Can't remember the last time I shared at ad with my wife (who has absolutely zero interest in advertising) but I did with that

Meet the new Volvo EX90 YouTube video by Volvo Cars

My God this is absolutely extraordinary. Concept, storytelling, craft, direction etc etc etc.

www.youtube.com/watch?v=cQX-...

I get excited about the monthly St Albans antique market these days 😂👌

New Porsche ALD spot is 🤌🤌🤌 www.instagram.com/reel/DCjcqw1...

I used to get regular Chase Maserati emails in America too. And literally no other brand.

I feel like Barbour's been trying to push against its conservative "Farage wearing" reputation eg Noah collabs etc

that feeling we've all wanted for so long

smile and lol re: "we just kinda expected more than a couple days notice before getting blasted with a million new users a day."

The way that voice assistants were going to change everything but never really did . . . . I feel the same way about glasses

At the best train station in the world

Jaguar has rebranded when it needed to revitalise Jaguar's bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and updated what once made it great.

"We should underline Britishness too. In all the talk of Miami Art Shows and Paris boutiques, the team should have reasserted that Jaguar is a very British brand. . . . .The paradox of being global is that you need to push your British origins to get there."
www.marketingweek.com/jaguar-rebra...

I see old (and newer) Jaguars driving around on country roads outside of St Albans all the time. They're just so beautiful and it makes me want one all the time. A Jag on an English country road. Nothing looks better.

More thoughts:
• With Threads you get more of a Meta audience particularly IG so more of the same audience on a different platform
• Threads has the same big tech ick as Twitter albeit less pronounced
• Pining for the original Twitter is strong and ppl feel like they're getting it here

extraordinary chart