Full methodology: sinkproject.com/methodology

Apple Inc. scores 49/100 on sustainability — SINK Making progress. Electronics / Hardware rated on emissions, energy, nature, water, targets & transparency. Full breakdown with sources.

Ternus’s test isn’t continuing Cook’s curve.

It’s keeping AI from bending it upward.

We’ll be tracking it: sinkproject.com/company/apple

Last week’s Environmental Progress Report showed emissions held flat in 2025 — a win in a growth year, but Apple still hasn’t isolated Apple Intelligence’s footprint.

Microsoft is up 23% on AI. Amazon up 6%.

Tim Cook leaves Apple with emissions down 60% since 2015. A real legacy.
John Ternus inherits a harder problem.

Apple Inc. scores 49/100 on sustainability — SINK Making progress. Electronics / Hardware rated on emissions, energy, nature, water, targets & transparency. Full breakdown with sources.

Apple is #90 of 503 companies we’ve scored — above HP, Cisco, AMD; below Fairphone at 64.

A 49 isn’t a takedown. It’s what a well-run 15Mt company looks like when scale is priced in.

Every question, source, and calculation:
www.sinkproject.com/company/apple

The underreported piece: in October 2025, Apple quietly removed “carbon neutral” labels from Apple Watch and Mac mini worldwide, ahead of EU Directive 2024/825 which bans offset-based neutrality claims.

Apple’s own legal team reached the conclusion SINK’s methodology was built on.

But SINK weights in absolute emissions, not intensity. Apple’s footprint is 15.3Mt CO₂e/year. That triggers a 0.82× scale penalty.

(0.3 × 40 Base) + (0.7 × 69 Performance) × 0.82 = 49

Apple’s performance score on our 10-question rubric is 69/100 — genuinely strong.

Solid on operational carbon, energy sourcing, supply chain, and targets.

Apple’s 2026 Environmental Progress Report: 60% emissions cut since 2015, on track for carbon neutral by 2030.

Our SINK score for Apple: 49/100. Rated “making progress.”

The gap between those two numbers is worth explaining.

OpenAI scores 25/100 on sustainability — SINK Significant gaps. SaaS / Digital Services rated on emissions, energy, nature, water, targets & transparency. Full breakdown with sources.

One of the world’s most powerful AI companies scores 25/100 on sustainability. Their industry ceiling is 70.

We broke down the gap.

www.sinkproject.com/company/openai

SHEIN scores 15/100 on sustainability — SINK Critical concern. Apparel (Fast Fashion) rated on emissions, energy, nature, water, targets & transparency. Full breakdown with sources.

SHEIN scores 15/100 on sustainability. 494th out of 503 companies.

They pledged net zero by 2050 while their emissions rose in 2023 and 2024.

Italy fined them €1M for greenwashing. We just scored them.
www.sinkproject.com/company/shein

What an invaluable heads up on the consequences of purchasing
Fast Fashion—the quickest route to fueling climate change!

Thank you, Jim! 🙏 This is exactly why we do the work — so more people can make informed choices.

We’re already thinking about which sector to score next — is there one you’d like to see? 👀

This is what success looks like — and the grid just needs to catch up. More storage, demand flexibility, and yes, paying households to use surplus power. Let’s build for abundance. 🌞 @acjsissons.bsky.social

The communities least reliant on fossil fuel imports are weathering this crisis best. That’s not a coincidence — it’s a blueprint. Time to build resilient, clean energy systems everywhere.

We scored every fast fashion brand on sustainability. Here's what we found. Fashion Nova: 8. SHEIN: 15. H&M: 40. Not a single fast fashion brand scored above 40/100. Here's what drives the gap between fast fashion and sustainable brands.

We scored 16 fashion brands on sustainability.

The gap between the best and worst is 32 points — that’s a real difference in transparency and accountability.

Where does your favourite brand sit? 👇
www.sinkproject.com/blog/fast-fa...

SINK — The Real Sustainability Scores Every company scored 0–100 on real environmental impact. Same formula. Public data. Open methodology. Community verified.

We scored 500+ companies on sustainability.

Average score: 38/100.
No company has broken 75.
Fast fashion scores 15.

The ratings industry told you these companies were leaders.

One formula. Real data. Open to challenge.

sinkproject.com/blog/we-scored-500-companies