Nobody at 25 plans to start their real thing at 40. And yet here we are.

Nobody at 25 plans to start their real thing at 40. And yet here we are.

Nobody at 25 plans to start their real thing at 40. And yet here we are.

We launched the BlackTwist MCP server.

Instead of designing screens, I'm designing conversations.
User tells Claude what they want, Claude calls the API.

30 users, 21K tool calls in 2 weeks.

Dashboards are becoming the fallback, not the default.

Nobody at 25 plans to start their real thing at 40. And yet here we are.

Shipped ugly. Got feedback. Improved it. Repeat. That's the whole playbook.

Shipped ugly. Got feedback. Improved it. Repeat. That's the whole playbook.

8 products in 4 years.

5 never got past 10 users.
One grew to €3K MRR then died overnight when the API repriced.
One flopped but introduced me to my co-founder.

One hit 3,100 users and is still growing.
Failed products are just intros to better ones.

Most developers don't need to learn AI.
They need to learn to describe what they want clearly.

The ones who explain problems in plain language get 10x more from AI than the ones who write clever prompts.

Communication is the skill now.

Your best post this week is probably about something that happened to you today.

Write it down before you forget.

At 27 I was too scared to join a startup.
At 33 I played it safe instead of going full time.
At 37 I got fired and it was the best thing that happened.

The pattern: I waited for certainty.
Certainty never came.

What decision did you wait too long to make?

We analyzed 21,864 Threads posts last month.

Creators who got 500+ replies grew 10% in followers.
Likes are nice. Replies move the needle.

If your posts aren't getting replies, add a question at the end.

The days you don't feel like posting are the ones that count the most.

The days you don't feel like posting are the ones that count the most.

Social Media Skills v1.1.0 is out.

v1.1.0 adds formatting and readability rules to the post writer and thread writer skills.

If you're using these skills to write content, update to the latest version and write your content from Claude.

github.com/blacktwist/social-media-skills

How I actually use Claude to build BlackTwist.

I don't ask it to build me an app.
I ask it to poke holes in my ideas before I waste a weekend.

For code, I write the ugly version first, then ask Claude to make it not embarrassing.

The real value is decision speed, not code generation.

Social Media Skills v1.1.0 is out.

v1.1.0 adds formatting and readability rules to the post writer and thread writer skills.

If you're using these skills to write content, update to the latest version and write your content from Claude.

github.com/blacktwist/social-media-skills

Spent Saturday morning refactoring a feature nobody asked for.

Spent Sunday morning fixing the thing 3 users actually complained about.

Guess which one felt more productive.

I want to meet 10 new builders this week.

Drop what you're working on and I'll reply to every one.
50 followers or 50,000, doesn't matter.

If you're building, you belong here.
Your turn.

I'm 40. Born in '85.

Built a SaaS to €3K MRR then Elon's API pricing killed it.
Got fired at 37. Started from zero at 38.

Started snowboarding at 40 because apparently I enjoy starting from scratch.

Rebuilding at 40+? We should be friends.

I asked Claude to review my code and it replied 'have you considered a career change?' Starting my snowboard instructor certification tomorrow.

I asked Claude to review my code and it replied 'have you considered a career change?' Starting my snowboard instructor certification tomorrow.

Launching is the exciting part. What matters is the week after.

This week: reading every comment, watching how people use the MCP server, fixing what breaks, talking to everyone who tries it.

Monday's plan: zero new features. 100% listening.

Launching is the exciting part. What matters is the week after.

This week: reading every comment, watching how people use the MCP server, fixing what breaks, talking to everyone who tries it.

Monday's plan: zero new features. 100% listening.

Of course, doing the stuff others are not willing to do and for a long time.

100%

It’s out of question that coding with AI is the present and future.
So we need to use this in the best way possible.

We launched the BlackTwist MCP server this week.

No Product Hunt. No email blast. No paid ads.

Just a video, a few posts, and people telling other people about it.

The best launches don't feel like launches. They feel like sharing something useful with people who already care.

We launched the BlackTwist MCP server this week.

No Product Hunt. No email blast. No paid ads.

Just a video, a few posts, and people telling other people about it.

The best launches don't feel like launches. They feel like sharing something useful with people who already care.

Most interesting thing about building the MCP server: it changed how I think about product design.

Instead of designing a UI for every action, I'm designing a conversation. The user just says what they want. The MCP server figures out the rest.

This is where SaaS tools are headed.

Most interesting thing about building the MCP server: it changed how I think about product design.

Instead of designing a UI for every action, I'm designing a conversation. The user just says what they want. The MCP server figures out the rest.

This is where SaaS tools are headed.