Come visit my poster at #AEJMC2025! Salon 9, 11:30-12:45– would love to chat about women’s health, misinformation, and social media
Posts by Ashley Hedrick McKenzie, Ph.D.
Congratulations!!!
My colleagues also do a great job explaining why it is harmful for doctor's to qualify vaccine recommendations (ie explaining how it is not required for school attendance)
www.tandfonline.com/doi/full/10....
I fear that the ever-growing political discourse vilifying school vaccine mandates will make it even harder for doctors to use best communication practices.
For details check out the paper now published in Vaccines www.mdpi.com/2076-393X/12... Many thanks to my fantastic co-authors @manteyds.bsky.social and the AVP team at UTHealth
Our new study is so timely in light of Trump and RFK Jr.'s recent comments about school vaccine mandates. We found that one critical variable influenced whether or not pediatricians use best practices to recommend the HPV vaccine-- feeling obligated to tell parents that it's not required for school
Thank you for sharing, at @kevinault.bsky.social!
So excited to collaborate with
@theprismahealth
OB/GYN this summer/fall as a CUSHR faculty fellow! I will be developing an intervention to help make cervical and breast cancer screenings more accessible to survivors of gender-based violence. Stay tuned! news.clemson.edu/clemson-facu...
So much gratitude to my fantastic co-authors, who have been unwaveringly enthusiastic in supporting this project’s *unconventional* approach to sexual violence prevention.
My inner fangirl is screaming—our manuscript about #OneDirection #fanfiction is published! We developed a health communication intervention to motivate 1D fanfic writers to highlight sexual consent and gender equality in their writing.
www.tandfonline.com/doi/full/10....
Many thanks to my wonderful co-authors with the Adolescent Vaccination Program (AVP)
Excited to share our new publication about how stigma impacts parents’ information-seeking about the HPV vaccine— check it out!!
www.tandfonline.com/doi/full/10....
Notably, over 60% of misinformation in the dataset originated from 3 websites. Although Facebook has suspended accounts for some of these websites (i.e. Robert F. Kennedy's Children's Defense Fund), this doesn't stop Facebook users from sharing pages from misinfo websites. (6/6)
We also analyzed changes in discourse over the course of the pandemic.
sciencedirect.com/science/arti...
Vaccine misinformation decreased from 50% of all articles in 2019 to 24% in 2021. It seems likely that in 2021, anti-vax opinion leaders shifted focus to the COVID vaccine. (5/6)
While pro-vaccine articles (mostly from newspapers) used simple gain-frames, anti-vaccine articles used a wide variety of persuasive strategies. There's a missed opportunity here for health communicators to use persuasive strategies when interviewed by journalists. (4/6)
referring to impending lawsuits against vaccine manufacturers as a form of evidence, overwhelming the reader with evidence or jargon to demonstrate expertise, and using hyperlinks to create the illusion of ample supporting evidence. (3/6)
We found a few persuasive strategies in anti-vaccine rhetoric that have not yet been documented in previous research, including: (2/6)
How is the HPV vaccine portrayed on Facebook? Check out our new papers analyzing HPV vaccine discourse in long-form articles shared on Facebook, with co-authors @elaineavshman
@aubreeshay
and others!
doi.org/10.1186/s128...
(see thread below for a few key take-aways! 1/6)