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Posts by Lara O’Reilly

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Business Insider Email Newsletters: Subscribe Now - Business Insider Get the best of Business Insider in your email, with the top news on business, tech, finance, innovation, and more.

What the world needs now is love, sweet love...and also a new weekly marketing newsletter written by ME! CMO Insider launches on Wednesday, March 4th. Sign up here: www.businessinsider.com/subscription...

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“Sneak peek” is one of the most horrible phrases in the English language.

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50 runaway sheep ram-paged through a German supermarket in rural Baa-varia, causing shear mania on Monday morning.

After breaking away from their 500-strong herd, the brazen sheep spent 20 minutes milling around in the Penny supermarket before ewe-turning and seeing themselves out.

3 months ago 985 327 57 119

Filing: Larry Page moved assets out of California ahead of the proposed CA wealth tax, meeting an end-of-2025 deadline; a source said he has left the state (Hugh Langley/Business Insider)

Main Link | Techmeme Permalink

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How Unilever's huge bet on influencers led to a creator economy gold rush Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator marketing space.

New from me: Unilever’s CEO mandated earlier this year that the company work with “20X” the number of influencers it once was. It’s led to a spike in fees for some creators and inspired other brands to follow suit with similar plans

www.businessinsider.com/unilever-20x...

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Some details within about how Publicis CEO Arthur Sadoun gained the edge in the big $1.7bn Mars media pitch this year, as well as some M&A chatter

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WPP CEO Cindy Rose's first 100 days show how tough the ad giant's turnaround will be Cindy Rose faces mounting pressure to stabilize ad agency titan WPP. So far in her tenure, wins have been dampened by bad news.

I took a look at Cindy Rose’s first 100 days as CEO of WPP and the big challenges that lie ahead www.businessinsider.com/inside-cindy...

4 months ago 2 1 0 1
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WPP CEO Cindy Rose's first 100 days show how tough the ad giant's turnaround will be Cindy Rose faces mounting pressure to stabilize ad agency titan WPP. So far in her tenure, wins have been dampened by bad news.

I took a look at Cindy Rose’s first 100 days as CEO of WPP and the big challenges that lie ahead www.businessinsider.com/inside-cindy...

4 months ago 2 1 0 1
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I think if Britain colonised your country of origin you should get free BBC iplayer.

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What shall we call our law firm? Ehhh, this'll do: www.prnewswire.com/news-release...

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Is there a way to drink from these without spilling coffee down yourself and, bonus, looking like you’ve slobbered all over the cup? Do let me know if so.

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TikTok Shop tells advertisers they must use its new AI tool — like it or not TikTok is mandating that Shop brands use a new AI ad tool starting September 1, and some aren't happy.

GMV Max; advertiser reax

www.businessinsider.com/tiktok-gmv-m...

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LET HER EAT SHRIMP!

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17. Pluto is still a planet in our hearts. The people’s planet.

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Meet Cindy Rose, the former lawyer and top Microsoft exec set to become CEO of ad giant WPP Rose is credited by those close to her as having the calm leadership skills required to navigate WPP through choppy waters.

Cindy Rose is set to become ad giant WPP's CEO. I spoke to people close to her and WPP insiders to get a sense of what this former lawyer and top Microsoft exec will bring to the role www.businessinsider.com/wpp-ceo-cind...

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Farewell to the 'Mad Men' era: Advertising's biggest bash of the year will showcase the industry's seismic changes Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and agency shifts.

Say hi if you see me at Cannes Lions this year. I'm here until Saturday 😱 In the meantime, here's my curtain raiser www.businessinsider.com/cannes-lions...

10 months ago 3 0 0 0
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Chief Executive Officer Succession | Company Announcement | Investegate Comprehensive details of regulatory and non regulatory announcements from FTSE 100, 250, AIM and techMARK quoted companies

Mark Read stepping down after 7 years as WPP CEO and more than 30 with the advertising company investegate.co.uk/announcement...

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Advertisers hit back at Elon Musk's 'ad boycott' lawsuit, saying X disrupted its own business and 'alienated' customers In a legal filing, advertisers sued by X said the suit was an attempt to use the courthouse win back business it lost.

Advertisers have hit back at Elon Musk's "ad boycott" lawsuit, saying there was no conspiracy to pull ads from X and that the company 'alienated' its customers businessinsider.com/advertisers-...

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How brands are 'de-Americanizing' their ads to dodge the trade war Brands like Kraft Heinz and McDonald's are scrambling to avoid anti-American sentiment abroad and skirt tariff-induced boycotts.

When the geopolitical environment gets tough, big brands like Coca-Cola, Kraft Heinz, and McDonald's get local with their marketing www.businessinsider.com/brands-try-l...

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X is dropping its claims against Twitch as part of its big lawsuit against big advertisers over their membership of the Global Alliance of Responsible Media. The court filing doesn't state a reason.

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Omnicom / Interpublic merger inquiry The Competition and Markets Authority (CMA) is investigating the anticipated acquisition by Omnicom Group Inc. of The Interpublic Group of Companies Inc.

The UK's competition regulator is looking into whether the planned merger of ad giants Omnicom and IPG could distort competition in the ad market. It's inviting comment from interested parties before officially opening an investigation www.gov.uk/cma-cases/om...

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Overnight, Google posted its own remedies proposal as it looks to bring its adtech antitrust case to a close. Interested in what adtech/publisher folks think! storage.googleapis.com/gweb-uniblog...

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Anyone who thinks that overseas locations in movies can be replaced with computer-generated environments should look into where VFX studios and their contractors are based.

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Meta's advertisers didn't flinch after it shook up content moderation Meta rolled back fact checking and content moderation in Q1, and advertisers showed they weren't spooked.

Meta's advertisers didn't flinch after it shook up content moderation

@laraoreilly.bsky.social for @businessinsider.com.

www.businessinsider.com/meta-earning...

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Companies are getting more explicit about their plans to raise prices. Adidas, Porsche and now Stanley Black & Decker are good examples this week.

$SWK

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Can anyone with a highly trained editorial eye spot the mistake on this front page ? 😂

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I love it when I post a link to one of my articles and someone points out that it's behind a paywall. Thank you so much! I had no idea!!

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Whether it's Hillary Clinton sharing risotto tips on a private server or Pete Hegseth using the nuclear codes as his password on Pornhub, both parties have ignored our nation's security.

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Barry Hearn on the media this morning referring to snooker players as athletes and all I could think of was…

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The snooker this evening reminds me of how much I miss Twitter sometimes #markselbystip (Niche post, sorry)

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