Happy Birthday!

And great article too.

Even Spotify is having a case of the Mondays.

Sometimes Microsoft Ads is so frustrating. I tried to run an experiment. Error says you can't run experiments on campaigns with Dynamic Search Ads enabled. You can't disable Dynamic Search Ads. I would literally need to create a new campaign to run an experiment (to test broad match). Dumb. #ppcchat

How wide was it? I feel like the ratio of length to width would help us make the determination.

There is a special type of satisfaction that comes from getting $#!t done. Glad you're feeling it.

I'm surprised that isn't the look of every NFL playcaller. They're basically playing 3D speed chess.

They've taken nearly 3 months to get to your application? Sheesh

Good luck! 🤞

Not cool

Fully agree. Borderline unethical/misleading

How are you getting the placements to exclude? Is there a group-sourced list somewhere? Or are you mining the Website URL report?

So what are your experiences with PMax on Microsoft Ads right now? Asking my #ppcchat folks like @jeremyk.bsky.social and @navah.bsky.social

Unpopular opinion:

How You Remind Me by Nickelback is an awesome song.

Judge me as you will.

Thank you!

Put it on Disney+ during the holidays and it would probably get hundreds of millions of hours of watch time. Add a few commercials in there and you might even break even.

I think we hit 40 degrees yesterday, but the forecast puts us back in the teens/twenties for the next few days. I'll take the warmer December, but it looks like January will start out colder.

This kind of stuff is criminal in my mind. The advertiser is changing their bidding model, so tying that change to keyword match types is deceptive and unethical. #googleads #ppcchat

Thank you for the heads up. Gotta watch out for those default settings. #ppcchat

Check out the Paid Search Association Conference 2025 lineup!

Be sure to give each of these people a follow! They are volunteering their time to teach you valuable tactics.

Register Here: paidsearch.org/psac25/

#psac25 #ppcchat

Who here is running Google Grants accounts for non-profits? I've been seeing much lower CTR the past couple months for the accounts I manage and I'm wondering if other people are seeing the same. #ppc #GoogleAds

My hypothesis is that AI Overviews are to blame. #ppcchat

Thank you for including my post on Demand Gen. Lots of great content here for some Friday learning.

I made a PPC starter pack! It has lots of PPC folks to follow and some industry news sources too.

If you are in PPC and want to be on the list, reply here!

bsky.app/profile/did:...

One account or multi-account?

HeroConf 2024 Takeaway: Demand Gen Campaigns Are A Big Opportunity For my last conference of 2024, I had the opportunity to attend HeroConf in sunny San Diego. The conference was recently purchased by Rough Media (the organizers of the brightonSEO conference) and the...

I attended #heroconf a couple weeks back and put together a blog post over at the Clix Marketing blog with my thoughts about Demand Gen campaigns in Google - clixmarketing.com/heroconf-202...

TL;DR You should be testing this campaign type. #ppcchat

I think Feeds are where the general functionality lives. You add the feeds like columns. I'm trying to figure out how to make a feed for #ppchat

That would have been a disaster.

Thank you sir!

I follow everyone I find. So it looks like I'm at like 15 so far. @runnerkik.bsky.social @mel66beyondthepaid.bsky.social @themarketinganu.bsky.social @navah.bsky.social @azeemdigital.bsky.social @jeremyk.bsky.social to mention a couple

So who wants to make a feed for #ppcchat here so I can follow it?

I feel it's about the same for me. But I have been pretty ruthless about the unsubscribing in the past year too.

@kelvinnewman.bsky.social Thanks to you and your team for putting on a great show at @heroconf.bsky.social It was awesome! #ppcchat