Remember the canary in the coal mine? That’s the “bird” in our name: an early warning that action is needed.
And the “orange”? That’s our Dutch roots, our optimism, our belief that problems can not be solved with negativity. A positive attitude is a stepping stone for constructive solutions🧡
Today — on Earth Day 2025 — we want to say it out loud:
Clean energy pioneers, climate tech founders, circular economy changemakers: your work matters!
Building a better future isn’t easy. It takes courage, creativity, and a stubborn kind of optimism. Thank you! 🧡
Artwork: Tasha Arlova
Of course it’s not always perfect – but this news reminds us why we put the Orange in Orange Bird 🧡
Based in the Netherlands, we’re proud to lead in circularity, with 27.5% of materials sourced from recycled waste. Dutch positivity & priorities fuel our optimism for a circular future!
"‘Despite the best efforts of some politicians, corporations, pundits and other bad-faith actors, solutions just keep coming.’ – Jimmy Thomson, National Observer.
At Orange Bird, we believe in one of our guiding principles - effective communication requires understanding and speaking to the values of those we want to persuade. Not always easy when it's close to your heart, as it's easy to become emotional.
🌱 Map your target audience and key decision-makers 🌱 Identify competing alternatives and refine your differentiation
Read more and access the worksheets here:
orange-bird.agency/2025/02/06/7...
#SustainabilityMarketing #ClimateTech #NatureRestoration #Positioning #MarketingAgency
Our clients engage their audiences and drive positive change.
We’ve shared the full framework in our latest blog post, along with two free worksheets to help you:
Get your hands on our free worksheets!
At Orange Bird, we've developed a 7-element framework to help our clients create a solid foundation for a professional and viable marketing strategy.
Clear brand positioning ensures your climate solution is understood, valued, and chosen over alternatives.
A drawing of a person with binoculars holds a round target in front of his chest, with an arrow hitting the bullseye.
Curious about how to apply this to your own strategy? Dive into the full post with specific examples and details: orange-bird.agency/2025/02/07/c...
#ClimateSolutions #ClimateTech #NatureBased #MarketingStrategy #ProfessionalMarketing
But targeting the right audience is only half the battle. You also need the right messaging. Your messaging has to hit home—showing how your solution addresses real, immediate needs and provides tangible benefits. This is how you get the people who need your solution to take the leap.
Here’s the thing: while it might seem like your solution needs to be seen by everyone, the truth is, that’s not the case. Focusing on the right audience—those already ready for change—can be the key to shifting your marketing strategy into high gear.
For climate solutions to cross the chasm, start marketing to customers who are ready for change 🦜
It’s a song we’ve been singing as Orange Birds for a while now—and if you’ve been following us, you’ve probably heard it before.
Post a female character that you love
"I have never tried that before, so I think I should definitely be able to do that!"
Thanks so much for the thoughtful comment and for recommending @commoncause! Aligning with values really is key—not just for meaningful conversations, but for inspiring real, lasting action on the climate.
Questions or comments? We'd love to hear them below or feel free to reach out to the Leaf team directly!
To help, we are sharing climate communications tips and examples from a recent course we attended in Amsterdam.
The course was organized by LEAF specializing in corporate climate training, which is why the tips are specially suited for the workplace.
It's easy to get emotional about intesifying climate change, rising emissions and policy changes, but 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲𝘀 𝗼𝗳 𝘁𝗵𝗼𝘀𝗲 𝘄𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗽𝗲𝗿𝘀𝘂𝗮𝗱𝗲.
A greener future isn’t just a goal—it’s a responsibility we all share. Turning ambitious climate goals into meaningful action isn’t easy. Timing matters. Messaging matters.
That’s why we’ve created the 2025 Calendar of Environmental Dates. Free to download from our website! (find it in our blog)
Hi all! Orange Bird here, exploring what the platform has to offer. Looking forward to engaging with you all.
