Tech SEO Connect observations on the first 15 min-

Much flannel.
Durham is cold, I forgot about winter.

Going to #techseo conference. Connected MSP to Raleigh. Guys in front of me talking about GSC 👂👂

Clients are using AI to send requests to us in slack - one person just sent me an analysis that is definitely AI generated and also incredibly wrong.

Help. Help me, please. 🫠

Easily the best event swag I’ve ever received - they had the mugs in the bag and someone there to engrave your name

Facebook posts from public groups are showing up in the Discussions & Forums SERP feature

Thanks for looking out though! 🫡

lol sorry - didn’t mean “help” as in “what is it”

*help* was because everything that was presented isn’t true. LLMs.txt don’t do anything atm. Has been discredited by other experts & definitely doesn’t work like a robots.txt.

a man wearing a headband with the words bruh what written on it ALT: a man wearing a headband with the words bruh what written on it

I’m in a talk where someone is spending a bunch of time talking about LLMs.txt and how to use them??

…help lol #brightonseo

Second - agree with you on undermining ourselves. We create so many of our own problems in SEO by misrepresenting our work.

There are so many smart people doing good, creative problem solving in this industry that doesn’t get the credit it deserves.

Please keep loudly reminding everyone!

First of all - love your talks. I moved a meeting back today so I could make sure I got to attend.

The passion always comes across very genuinely and the “yelling at us” is what that is! That’s always how I interpret it.

😂 noo, but I always mentally prepare to feel some guilt by association after your talks.

I did send this pic to a friend though and said “this is you” to help with the shame.

Great talk, I’m here for the guilting.

Here to get yelled at at 9:15AM 🤘🏼 @wilreynolds.bsky.social

It’s #brightonseo week - time to brush off BlueSky again 😅

Helping my friend build a website for her new physical therapy clinic and can’t believe I’m seeing some of the same stock photos I used for clients 10 years ago 😂 it’s like seeing old friends

Hot take: I spent 7 years using outlook for work, yearning for Gmail.

Well now that I’m in Gmail I HATE IT.

Why does it thread the email convos like that??
Why does the inbox send me into a panic??
Why can’t it tell when I want bullets??
Why is the default reply to a single PERSON & not REPLY ALL

Everyday I am reminded of how far we are from an agentic AI experience

GBP agency account tool is being deprecated per the Google rep I just chatted with…

Is all their documentation still available? Yes. Are there any notices on the pages? No.

Has the documentation been live for the last 3 months? Also yes.

I’m so irritated rn 🫠

My new favorite thing in a pitch is navigating the conversation around all of the AI generated content I’ve found on their website.

At this point I don’t even need the AI content checker.

In case you need a v last minute gift:

7 days of lunches - 7 gift cards to their favorite lunch spots, or lunch spots near their home/office!

ChatGPT 🤝 My Social Anxiety

Like, the scene with the puppets?! Horrifying.

The Polar Express movie feels like a fever dream.

elmo from sesame street is surrounded by flames and the word chaos is above him ALT: elmo from sesame street is surrounded by flames and the word chaos is above him

A December core update eh?

I don’t think it replaces local rank tracking, but I do think you can use it to help identify large, at scale ranking improvements.

Match it with where you’re getting more impressions and you can get a better idea of which pages are performing for the term at scale.

I was on a thread/post hating on the avg position metric in GSC recently and I think I finally found a useful application in my ten years of SEO reporting 😅

Avg position is great for looking at one keyword for large multilocation businesses where they could rank differently in many markets.

Are gastropubs still a thing?

Pretty gastropubs are the reason I’m eating truffle fries in a Dave & Buster’s right now.

Participated in both the turkey trot and turkey rot activities this week 🤗

I love the Prime Vision Next Gen Stats broadcast for football on Prime. I’d watch every game like this if I could tbh.

Overslept my first Turkey Trot 🥲

Ran an unofficial one by myself (along with everyone else on the Embarcadero).

Now for cinnamon rolls.

“We can bake the apple pie tonight and eat a slice. We don’t have to wait until tomorrow, we have free will.”